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	<title>ImageCo :: little blog...big thoughts</title>
	<link>http://imageco.com/blog</link>
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	<lastBuildDate>Wed, 25 Jan 2012 18:59:47 +0000</lastBuildDate>
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		<title>WHAT&#8217;S IN A NAME?</title>
		<description><![CDATA[As a designer who does a lot of logo designs, a common dilemma that many businesses face are names that limit what kind of logo design will work for them. I believe the main reason I deal with this so often is that people don’t understand what a brand image is; they start with the [...]]]></description>
		<link>http://imageco.com/blog/2011/02/21/whats-in-a-name/</link>
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		<title>SCREWDRIVERS ARE CRAPPY HAMMERS</title>
		<description><![CDATA[I get a lot of quote requests from people that have already figured out exactly what they want for a logo, they just need somebody to design it for them. Sometimes people actually come up with a good idea but more often than not their ideas aren’t very good, and sometimes they are downright awful;  [...]]]></description>
		<link>http://imageco.com/blog/2010/09/10/screwdrivers-are-crappy-hammers/</link>
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		<title>LIFE HAPPENS WHILE YOU’RE MAKING OTHER PLANS</title>
		<description><![CDATA[A few years ago my career went through a rough patch and I was laid off from my job as a web designer. My prospects for a new job were slim so I made the decision to start my own business but it was slow going and I ended up selling my house to make [...]]]></description>
		<link>http://imageco.com/blog/2009/11/09/life-happens-while-you%e2%80%99re-making-other-plans/</link>
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		<title>NOT ALL BUSINESS IS GOOD BUSINESS</title>
		<description><![CDATA[For me the hardest part of running a business isn’t getting customers, it’s getting the right customers. I do all of my marketing on the web so everybody that sees my website is a potential customer. I rarely meet people face-to-face so I have to rely on certain tells a customer provides via email or [...]]]></description>
		<link>http://imageco.com/blog/2009/11/04/not-all-business-is-good-business/</link>
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		<title>I NEED TO INTERVIEW A DESIGNER FOR CLASS</title>
		<description><![CDATA[I get an email about once a week from a student who’s been given an assignment by their instructor to interview a working designer. The email I got today reads: I am a graphic design student at RIT and as an assignment we need to “interview” a designer. I was wondering if you might take [...]]]></description>
		<link>http://imageco.com/blog/2009/11/02/i-need-to-interview-a-designer-for-class/</link>
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		<title>HAPPY MEAL LOGO DESIGN</title>
		<description><![CDATA[Can I get an order of fries with that logo? There seems to be a trend in the business world that has spilled over from the fast food industry, the package deal. Consumers love package deals almost as much as the marketers that come up with them. They offer the feeling that you’re getting so [...]]]></description>
		<link>http://imageco.com/blog/2008/11/04/happy-meal-logo-design/</link>
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