Atascadero Logo Design

Nearly every new Atascadero venture understands that they are in need of a logo, yet few entrepreneurs entirely grasp the crucial role their business logo will take in their financial success, or why one logo design functions far better than another. A logo design has an immediate and long-term impact on the financial success of a company, select the right one and it can make the door swing and cash register ring, go with the incorrect one and it will be an obstacle and a hindrance for the longevity of a company. The logos included in the ImageCo portfolio help Atascadero businesses prosper, they are effective in any given situation and the reason they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logo designs don’t demand deliberation, they can be realized in just a glimpse.
  2. Scalability: from business cards to billboards a scalable logo design will stay legible and equally emotive at virtually any scale.
  3. Versatility: logos that operate on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they stand for.
  5. Relevance: a logo must be timeless and will feel relevant today, tomorrow, and thirty years from now.

Retro logo style of a bike developed for a Atascadero coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were actually launching in an old part of the area and really wanted to visualize a nostalgic vibe without appearing as monotonous or low energy. I fulfilled both tasks via developing a business logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

clinical logo style with a microscopic lense slide and also bacteria created for Atascadero clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the root causes and effects of diseases, especially the branch of medicine which works with the laboratory assessment of samples of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I remember where I was able to integrate a bacteria-laden microscope slide right into a logo design.

Normally I attempt not to be extremely literal with a design and to a degree, this specific design approaches the company it serves quite literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more interesting, more interest grabbing and even more memorable.

logo layout with a jumping environment-friendly frog developed for a family fun facility in Atascadero.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of projects which come my way, I’ve done dozens of logo designs for health care providers, dental experts, and lawyers but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the privilege to work on.

Given that the name of the business features the word springz in its name the apparent choice would have been to incorporate a handful of springs into the concept but Cool Springz is a fun location to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they used for marketing. I also think this is the only time that a logo I created was transformed into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo featuring a flock of birds, a hill, a path, a stream, as well as a tree - made for Atascadero travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche speciality due to the fact that travel photographers tend not to capture places or things but instead project emotional experiences by means of the pictures they record. The idea behind this logo design was to utilize negative space to communicate more than what was visible upon initial view, which I think is representative of most good photographers in that they oftentimes tell entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional fullness that can’t be communicated with mere words. I attempted to do something very similar to this logo by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Atascadero logo but also to reveal the depth of her art and in the way that she sees the world through the lens of her camera.

 Atascadero logo style with a seagull made use of for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I seriously enjoy and the Coastal Wireless project was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A but the customer, even though he liked the concept, didn’t care for my choice of birds. This particular guy really loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his contempt for this specific kind of sea bird.

When I turn a concept over to a client I encourage them to talk about it with friends and family members as well as with other people that they don’t actually know so as to get objective viewpoints on the value of a design. Fortunately, he discussed it with his family members and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original concept.

Logo designs are a strange animal in the design world given that the people that tend to hire an expert to create their logo realize how crucial a logo is for their company so they are way more vested in the end result. Every logo design project has it’s allotment of difficulties, however the biggest challenge is identifying that sweet spot in a design that operates really well at the task it’s required to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Atascadero book publisher

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, but it is the most important part of a published book given that it is usually the very first thing a person views in the book store. Concerning a publisher, it’s the most ideal opportunity that they will likely ever get to publicize their product and get their logo design in front of the people that purchase actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo design has two letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart however it seems like that in many cases one of the aspects consumers usually tend to recall the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle airline company located in LA and although I’m not certain it actually “took off” their logo design didn’t ground them. The bookend A’s in their title lent itself well to conferring a spirit of air travel and it was surely a victory.

 Atascadero logo layout made use of for advertising and marketing and a label style for Vintage Instance includes an archaic font style.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, which appeared to be vintage cases. For this custom logo concept I attempted to come up with a logo that had a fluid old style feel to it and could be used for every thing from a web page to a label on brand new cases that seemed like they were from a different era.

Logo design developed for an orthodontist in Atascadero, design include an arc with lines intersecting via it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most difficult logo projects due to the fact that it seems that every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden fields when it comes to company advertising, if restaurants approached their branding in the very same way dental professionals do every one of their company logos would definitely be a picture explaining anything they served, McDonalds would probably have an image of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth related to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dentistry business logos because it challenges me to come up with a design that implies the field of dentistry or a particular field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular design over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo created for a family not-for-profit, the logo design features 4 personalities staggered in height to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be illustrative of the love that William McNally had for the people in his city. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or organization wants to communicate.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design that conveyed that they were about families without being overtly cheesy about it. The objective of a logo is to be remembered and recognized and if the designer attempts to use the logo design to summarize precisely how people should think or feel they don’t understand the objective of a logo. If viewers have to consider a logo design to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that illustrates itself will never have the likelihood to be comprehended.

Logo style developed for a hair layout workshop featuring a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo which projected a feeling of calmness and connection for their new hair salon. I came up with a concept that did not go the obvious route of creating just a stylized orchid but instead created a company logo that implied a flower in the formation of a swirl incorporated into the letter O in the title and by placing emphasis on the concept with the figure of a hummingbird floating above the logo design itself. The obvious path in designing a logo is usually the wrong path and in this case, the design ended up not being about the flower but alternately laid the importance on the emotion that they wanted to forecast to their customers.

Arabian equine logo layout created for a horse cattle ranch that specializes in breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo developed a distinct organization logo design styled to symbolize the unique physical traits of the Arabian pedigree of equines. With an unique head form and very high tail posture, the Arabian is one of the most immediately recognizable horse breeds in the world.

Las Coffee shop logo style a small dining establishment, design contains a customized manuscript font which hovers above a group of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny restaurant, layout includes a modified manuscript typeface which hovers over a group of luxuriant lines and also dots.

Logo design for a software developer the layout functions and also iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and drive managing. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding to what business they are in or how it relates to their specific location. But it intimated something to the owner of the business and in many cases the significance behind a company logo is just as important as how it brands the company it stands for.

Advance logo style created for a Atascadero interior designer, layout function a series of red circles that intersect and also change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Atascadero interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, researches, collaborates, and oversees such projects. Interior design is a multifaceted occupation that involves conceptual development, space planning, site examinations, programming, analysis, communicating with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo design done for Advanced Management Solutions, the personalities for letter V and also A in middle of words advanced have actually been customized to tie directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Atascadero logo design assignment was performed for a management coach that enables business professionals to develop into more efficient at overseeing people, expectations, and productivity.

A logo layout including a fisherman in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting lovers the owners of On the Fly recognized the market place was primed for an outdoor sporting merchant that operates as a consignment company. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all kinds of interests, a spot to market their used equipment to other sports enthusiasts. I designed their Atascadero logo design dsign with an image which seizes the attention of traffic and projects an image that calls to mind the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and calm habitat.
Logo style MQ ranches, this logo layout has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t really developed for an Atascadero area farm it was actually devised for a commodities broker, and this particular logo design was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to develop a graphic that projects assurance, effectiveness, and prosperity.
Logo developed for the use of a sign for the dining establishment (Brewgrrs), it is an ornate script typeface that is evocative a famous sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great project in which I worked closely with the proprietor to develop a logo which worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign that hung above their doors, and was highly visible and very legible from over a block away.