Chino Logo Design

Every new Chino venture understands that they require a logo, yet few new business owners fully are aware of the pivotal role their organization logo will perform in their becoming successful, or the reason that one logo works better than another. A company logo has an immediate and sustaining effect on the growth of a company, pick the correct one and it will make the door swing and phone ring, select the wrong one and it can be a barrier and an impediment for the life of a business. The logos presented in the ImageCo portfolio help Chino companies prosper, they are effective in any given scenario and the reason why they are so effective is because they all have these five things in common.
  1. Simplicity: simple logo designs don’t require consideration, they can be understood in merely a glimpse.
  2. Scalability: from business cards to billboards a scalable logo design will remain legible and just as emotive at every scale.
  3. Versatility: logos that work on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they represent.
  5. Relevance: a business logo should be ageless and should feel relevant today, tomorrow, and forty years from today.

Retro logo layout of a bike produced for a Chino coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were actually opening up in an older section of town and hoped to project a nostalgic tone without appearing as boring or low energy. I achieved the two tasks by designing a trademark design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

medical logo layout with a microscope slide and also germs designed for Chino clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the triggers and consequences of diseases, especially the branch of healthcare which deals with the clinical evaluation of samplings of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is the only instance I remember in which I was able to incorporate a bacteria-laden microscope slide within a logo design.

Generally I attempt not to be extremely literal with a design and to a degree, this specific design approaches the company it represents quite literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more captivating, more attention grabbing and a lot more unforgettable.

logo layout with a jumping green frog designed for a family members enjoyable center in Chino.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of projects that come my way, I’ve done dozens of logo designs for health care providers, dental offices, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the full name of the company has the word springz in its name the apparent choice would have been to feature a some springs into the concept but Cool Springz is a fun place to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they utilized for promotion and marketing. I also think this is the only time that a logo I came up with was made into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo design including a group of birds, a mountain, a trail, a stream, and a tree - developed for Chino traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche area due to the fact that travel photographers tend not to capture places or things but instead project emotional journeys through the images they record. The thought behind this logo composition was to utilize negative space to project more than what was visible upon first view, which I think is quintessential of the majority of professional photographers in that they oftentimes convey entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance that can’t be revealed with mere words. I tried to do something the same to this logo by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Chino logo design but also to reveal the depth of her work and in the way that she perceives the world through the lens of her camera.

 Chino logo style with a seagull made use of for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I truly relish and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A however my customer, even though he liked the concept, didn’t care for my choice of birds. This particular man genuinely hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his contempt for this particular kind of sea bird.

When I turn a concept over to a client I encourage all of them to share it with colleagues and family as well as with individuals that they don’t actually know so as to get objective opinions on the merit of a design concept. Fortunately, he talked about it with his family and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he went with the original concept.

Logos are a weird creature in the design world given that the people that are inclined to hire an expert to create their business logo realize how important a logo is for their organization so they are much more vested in the final result. Every logo design project possesses it’s share of obstacles, however the biggest obstacle is identifying that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for Chino book author

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, yet it really is the most important part of a printed book due to the fact that it is ordinarily the primary thing a person views in the book store. Concerning a publisher, it’s the most ideal opportunity that they will likely ever have to promote their product and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo has 2 letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and go but it looks like that in many instances one of the aspects folks tend to recollect the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle air service based in LA and while I’m not sure it really “took off” their logo design didn’t slow them. The bookend A’s in their name lent itself well to conferring a spirit of flight and it was undoubtedly a winner.

 Chino logo layout made use of for marketing and also a label design for Vintage Instance features an old-fashioned font design.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, which looked to be antique cases. For this brand concept I tried to come up with a logo that had a fluid retro feel to it and could be used for anything from a web site to an insignia on brand new cases that seemed like they were from another point in time.

Logo design created for an orthodontist in Chino, design include an arc with lines intersecting through it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most challenging logo jobs due to the fact that it seems that every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden professions when it comes to company advertising, if dining establishments approached their advertising in the very same way dental practitioners do every one of their logo designs would be a picture explaining anything they served, McDonalds would likely include a picture of a potato and a cow.

I recognize the thinking behind adding an image of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I actually love doing dentistry logo designs because it challenges me to come up with a design that implies dentistry or a certain area of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a concept that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this design over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design designed for a family not-for-profit, the logo includes 4 characters surprised in elevation to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be depictive of the love that William McNally had for the families in his community. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or institution wishes to project.

The McNally Foundation’s name presented a unique opportunity to do a logo design that conveyed that they were about families without being openly corny about it. The objective of a logo design is to be remembered and recognized and if the designer attempts to use the logo to illustrate specifically how people should think or feel they don’t understand the objective of a logo. If people have to consider a logo to understand what it means, it has failed, a logo needs to be immediately understood and a logo design that explains itself won’t have the chance to be understood.

Logo layout created for a hair design studio featuring a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo that projected an atmosphere of contentment and connection for their new hair salon. I came up with a concept which didn’t go the obvious course of designing just a stylized orchid but alternatively crafted a company logo that implied a flower in the formation of a swirl blended in to the letter O in the title and by placing attention on the logo design with the figure of a hummingbird hovering over the logo itself. The obvious path in designing a business logo is more often than not the incorrect path and in this case, the design ended up not being about the flower but instead laid the emphasis on the perception that they really wanted to project to their customers.

Arabian steed logo design produced for a steed cattle ranch that focuses on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo created a distinct logo design fashioned to epitomize the unique physical traits of the Arabian pedigree of equines. By having an identifiable head form and higher tail carriage, the Arabian is one of the highly quite easily identifiable horse types in the world.

Las Coffee shop logo layout a small dining establishment, layout contains a customized script typeface which hovers above a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny restaurant, style consists of a modified script typeface which floats over a group of luxuriant lines as well as dots.

Logo style for a software application designer the layout functions and iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and drive management. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone about what business they are in or how it relates to their specific location. However it represented something to the business owner of the company and in many cases the symbolism behind a company logo is equally as important as how it serves the business it represents.

Advance logo layout produced for a Chino indoor developer, style function a series of red circles that converge and also replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Chino interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, investigates, collaborates, and manages such projects. Interior design is a diverse profession that consists of conceptual development, space planning, site inspections, programming, study, corresponding with the stakeholders of a project, construction management, and implementation of the design.

logo style done for Advanced Leadership Solutions, the characters for letter V and also A in middle of the word advanced have been changed to link directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Chino logo design project was completed for a leadership coach that aids business professionals to become more efficient at managing people, expectations, and profitability.

A logo design featuring an angler in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting fans the founders of On the Fly knew the market place was ready for an outdoor sporting retailer that operates as a consignment company. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all sorts of interests, a place to market their pre-owned goods to other sports enthusiasts. I tailored their Chino logo design dsign with an image that garners the interest of traffic and sends an image that arouses the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.
Logo design MQ ranches, this logo layout has actually an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t actually produced for an Chino regional farm it was really developed for a commodities broker, and this particular company was one of many which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to design a brand mark that projects self-confidence, financial success, and wealth.
Logo made for using an indicator for the dining establishment (Brewgrrs), it is an ornate script typeface that is evocative a well-known sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool project in which I worked directly with the business owner to develop a business logo which worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung over their doors, and was highly visible and very easy to read from over a block away.