Citrus Heights Logo Design

Nearly every new Citrus Heights business realizes that they need a logo, however few new business owners fully are aware of the key role their business logo can make in their becoming successful, or exactly why one business logo functions far better than another. A logo design has an instant and long-term influence on the prosperity of a business, select the correct one and it will make the door swing and phone ring, go with the incorrect one and it can be an obstacle and a hindrance for the longevity of a business. The logos featured in the ImageCo portfolio help Citrus Heights companies succeed, they are effective in any given circumstance and the reason why they are so effective is because they all have these five features in common.
  1. Simplicity: simple logo designs don’t require consideration, they can be realized in merely a glimpse.
  2. Scalability: from business cards to posters a scalable business logo will remain legible and just as emotive at virtually any size.
  3. Versatility: logos that operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they represent.
  5. Relevance: a company logo must be timeless and should feel relevant today, tomorrow, and thirty years from today.

Retro logo layout of a bicycle produced for a Citrus Heights coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee shop were actually launching in an old part of the community and wished to project a vintage vibe without appearing as monotonous or low energy. I accomplished both of these jobs by designing a business logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

clinical logo design with a microscope slide and bacteria developed for Citrus Heights medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the root causes and outcomes of diseases, especially the field of healthcare which deals with the laboratory assessment of specimens of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is the only instance I remember where I was in a position to incorporate a bacteria-laden microscope slide within a logo design.

Generally I try not to be extremely literal with a design and to a point, this specific design approaches the company it serves rather literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more appealing, more attention grabbing and much more memorable.

logo layout with a leaping green frog created for a household enjoyable facility in Citrus Heights.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of jobs which come my way, I’ve done dozens of logo designs for physicians, dental offices, and legal professionals but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the name of the company has the word springz in its name the obvious choice would have been to integrate a few springs into the design but Cool Springz is a fun place to go and spring does not really resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more dynamic high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they used for advertising. I also believe this is the only time that a logo I did was made into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo design featuring a group of birds, a hill, a path, a stream, and a tree - made for Citrus Heights travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche area due to the fact that travel photographers tend not to capture places or things but rather reveal emotional experiences by means of the photos they record. The idea behind this logo design was to use negative space to reveal more than what was visible upon first glance, which I think is quintessential of most good photographers in that they often share whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional fullness that can’t be revealed with just words. I made an effort to do something similar to this logo by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Citrus Heights logo but also to reveal the depth of her art and in the way that she sees the world through the lens of her camera.

 Citrus Heights logo layout with a seagull made use of for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I honestly relish and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the character A however my customer, even though he liked the concept, didn’t care for my choice of birds. This particular guy truly despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his scorn for this specific kind of sea bird.

When I turn a design over to a customer I urge all of them to talk about it with colleagues and family as well as with people that they don’t actually know so as to get neutral judgements on the merit of a design concept. Fortunately, he shared it with his family members and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he went with the original concept.

Logo designs are a weird animal in the design world given that the people that have a tendency to hire a professional to create their logo design realize how crucial a logo is for their business so they are much more vested in the result. Every logo job has it’s allotment of hurdles, however the greatest challenge is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a company and also providing the client the image they see for themselves.

a red panda logo layout with bamboo in the background, style for Citrus Heights book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, nevertheless it is the most important part of a published book considering that it is ordinarily the primary thing a person sees in the book store. Concerning a publisher, it’s the opportunity that they will likely ever get to publicize their product and get their logo design in front of the people that buy actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo has 2 letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go yet it seems that in many cases one of the items individuals usually tend to recollect the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle air service situated in LA and although I’m not sure it really “took off” their organization logo didn’t slow them. The bookend A’s in their brand lent itself well to affording a sense of flight and it was undoubtedly a success.

 Citrus Heights logo style utilized for advertising and a tag layout for Vintage Instance features an old-fashioned font design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, which looked to be vintage cases. For this logo design I attempted to come up with a logo that possessed a fluid nostalgic feel to it and could easily be utilized for anything from a web page to an insignia on brand new cases that seemed like they were from another era.

Logo created for an orthodontist in Citrus Heights, style consist of an arc with lines intersecting through it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most challenging and difficult logo design jobs because it seems that every single dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden professions when it comes to small business marketing, if dining establishments approached their advertising in the very same way dental practices do every one of their logo designs would be a picture explaining something they served, McDonalds would likely contain an image of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth related to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I actually love doing dental care logos simply because it challenges me to come up with a design that implies dentistry or a particular area of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular design over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design designed for a family members not-for-profit, the logo design features 4 personalities staggered in height to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be depictive of the devotion that William McNally had for the families in his city. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution wishes to project.

The McNally Foundation’s name offered a distinct opportunity to do a logo that communicated that they were about families without being overtly tacky about it. The objective of a logo is to be remembered and recognized and if the designer attempts to use the logo design to describe precisely how individuals ought to think or feel they don’t understand the goal of a logo. If viewers have to consider a logo design to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo that explains itself won’t have the likelihood to be comprehended.

Logo design created for a hair layout workshop featuring a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo which conveyed an atmosphere of calmness and connection for their new hair salon. I came up with a concept that didn’t go the obvious course of making just a stylized orchid but alternatively delivered a business logo which implied an orchid in the pattern of a swirl featured in to the letter O in the name and by putting emphasis on the logo design using the figure of a hummingbird hovering over the logo design itself. The obvious path in designing a company logo is generally the incorrect direction and in this case, the design ended up not being about the orchid but alternately laid the main focus on the perception that they wanted to project to their customers.

Arabian steed logo layout developed for an equine cattle ranch that focuses on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo developed a unique organization logo design tailored to display the unique physical traits of the Arabian kind of equines. By having a distinctive head form and higher tail posture, the Arabian is one of the highly immediately recognizable equine lineages in the world.

Las Coffee shop logo layout a small restaurant, design consists of a changed manuscript font style which hovers over a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small dining establishment, style contains a changed script typeface which floats above a team of elaborate lines as well as dots.

Logo style for a software developer the style features and iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and disk operations. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection in between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the business owner of the business and in quite a few cases the significance behind a logo is just as important as how it brands the business it represents.

Progress logo style created for a Citrus Heights interior developer, layout function a collection of red circles that intersect as well as replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Citrus Heights interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, researches, coordinates, and oversees such projects. Interior design is a diverse occupation that includes conceptual development, area planning, site examinations, programming, research study, interacting with the stakeholders of a project, building and construction supervision, and execution of the design.

logo design done for Advanced Leadership Solutions, the personalities for letter V as well as A in middle of words progressed have been customized to link directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Citrus Heights logo design job was performed for a leadership guide that assists business leaders to become more efficient at overseeing people, expectations, and productivity.

A logo layout featuring an angler in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting lovers the owners of On the Fly understood the market place was primed for an outdoor sporting retailer that operates as a consignment business. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all types of interests, a place to sell off their previously owned equipment to other sports enthusiasts. I designed their Citrus Heights business logo dsign utilizing an image that garners the attention of traffic and projects an image that wakens the passion of the outdoors. With traffic that averages 45 mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.
Logo design MQ ranches, this logo layout has actually a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t actually created for an Citrus Heights area farm it was actually created for a products broker, and this particular company was one of many that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to develop an identity that projects self-confidence, financial success, and luxury.
Logo created for using an indicator for the dining establishment (Brewgrrs), it is an ornate script font that is evocative a renowned sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking in which I worked directly with the owner to develop a logo that worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage that hung over their doors, and was highly visible and very legible from over a block away.