Encinitas Logo Design

Virtually every new Encinitas organization understands that they need a logo, but few new business owners fully comprehend the pivotal role their business logo can perform in their success, or precisely why one logo design performs more effectively than another. A logo has an instant and sustaining impact on the success of a business, go with the right one and it will make the door swing and cash register ring, select the incorrect one and it will be an obstacle and an impediment for the longevity of a business. The logos presented in the ImageCo portfolio help Encinitas businesses succeed, they are effective in any given situation and the reason they are so effective is because they all have these five things in common.
  1. Simplicity: simple logo designs don’t demand contemplation, they can be grasped in just a look.
  2. Scalability: from business cards to signboards a scalable business logo will stay legible and equally emotive at virtually any scale.
  3. Versatility: logos that operate on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they represent.
  5. Relevance: a business logo should be enduring and should feel relevant today, tomorrow, and thirty years from today.

Retro logo design of a bicycle developed for a Encinitas coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee bar were opening up in an older section of town and hoped to cast a retro tone without coming across as uninteresting or low energy. I accomplished both of these tasks by designing a company logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

clinical logo layout with a microscopic lense slide as well as germs designed for Encinitas clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the root causes and consequences of diseases, mainly the field of healthcare which works with the laboratory examination of samples of body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is the sole instance I remember where I was able to integrate a bacteria-laden microscope slide within a logo design.

Normally I attempt not to be overly literal with a design and to a degree, this design approaches the company it represents very literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more interesting, more interest grabbing and even more memorable.

logo design with a leaping eco-friendly frog designed for a household fun center in Encinitas.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of projects that come my way, I’ve produced dozens of logo designs for medical professionals, dentists, and attorneys but Cool Springz is without question the only trampoline park which I have ever had the opportunity to work on.

Given that the name of the business features the word springz in its name the clear choice would have been to integrate a some springs into the concept but Cool Springz is a fun place to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better lively high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I designed was made into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo design featuring a group of birds, a hill, a path, a stream, and also a tree - created for Encinitas travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche sector due to the fact that travel photographers don’t shoot places or things but rather reveal emotional experiences by means of the pictures they capture. The idea behind this logo composition was to utilize negative space to convey more than what was visible upon first view, which I think is representative of most good photographers in that they frequently convey entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional fullness that can’t be conveyed with mere words. I attempted to do something comparable to this logo design by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Encinitas logo but also to show the depth of her work and in the way that she perceives the world through the lens of her camera.

 Encinitas logo style with a seagull used for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I honestly take pleasure in and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the letter A but my customer, while he liked the concept, really did not care for my choice of birds. This guy truly hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members didn’t share his contempt for this particular type of sea bird.

When I turn a design over to a client I encourage them to discuss it with friends and colleagues and family members as well as with folks that they don’t even know so as to get impartial assessments on the merit of a design concept. Fortunately, he discussed it with his whole family and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Business logos are a weird creature in the design world given that the people that have a tendency to hire an expert to create their business logo realize how crucial a logo design is for their company so they are much more vested in the outcome. Every logo job possesses it’s allotment of hurdles, but the most significant challenge is finding that sweet spot in a design that operates really well at the job it’s needed to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo layout with bamboo in the background, design for Encinitas publication author

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, however it is the most crucial part of a published book since it is often the very first thing a person sees in the book store. With respect to a publisher, it’s the optimal opportunity that they will likely ever have to promote their product and get their logo design in front of the people that buy actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo design has two letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it looks like that in many occurrences one of the things individuals usually tend to remember the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline company located in LA and although I’m not sure it actually “took off” their logo didn’t slow them. The bookend A’s in their title lent itself well to affording a sense of air travel and it was definitely a victory.

 Encinitas logo style made use of for advertising and also a tag design for Vintage Case features an old font style design.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, that appeared to be older cases. For this custom logo design I sought to come up with a logo that provided a fluid old-fashioned feel to it and could be utilized for every thing from a website to an insignia on brand new cases that appeared like they were from another generation.

Logo created for an orthodontist in Encinitas, design include an arc with lines converging with it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most challenging and difficult logo projects because it seems that each and every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden professions when it comes to company advertising, if dining establishments approached their branding in the very same way dental professionals do every one of their logos would definitely be a picture trying to explain anything they served, McDonalds would likely have a picture of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth associated to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really love doing dentist logos because it challenges me to come up with a design that implies the field of dentistry or a specific field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a concept that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this design over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo developed for a household nonprofit, the logo features 4 personalities staggered in elevation to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be illustrative of the devotion that William McNally had for the families in his city. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or organization wishes to communicate.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design which communicated that they were about families without being openly corny about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo to summarize how individuals ought to think or feel they don’t understand the goal of a logo. If viewers have to ponder a logo design to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo design that explains itself won’t have the chance to be understood.

Logo style produced for a hair style studio including a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design that conveyed an atmosphere of serenity and connection for their new hair salon. I came up with a design which did not go the obvious direction of crafting simply a stylized orchid but instead created a logo design which implied a flower in the formation of a swirl blended in to the letter O in the title and by placing emphasis on the logo design along with the silhouette of a hummingbird floating above the logo design itself. The obvious path in designing a company logo is in most cases the incorrect route and in this case, the design ended up not being about the flower but instead put the importance on the emotion that they wanted to transmit to their clients.

Arabian steed logo layout produced for a horse cattle ranch that concentrates on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo designed a unique logotype concept styled to display the unique physical traits of the Arabian kind of equines. By having an unique head form and very high tail posture, the Arabian is one of the most quite easily recognizable horse types in the world.

Las Coffee shop logo style a little restaurant, style contains a changed script typeface which hovers above a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny restaurant, style contains a customized script font style which floats over a group of luxuriant lines and dots.

Logo layout for a software programmer the layout attributes as well as renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and disk managing. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection in between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding to what business they are in or how it relates to their specific location. However, it meant something to the business owner of the business and in many cases the meaning supporting a business logo is just as important as how it serves the enterprise it represents.

Develop logo layout produced for a Encinitas indoor designer, layout attribute a series of red circles that converge as well as replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Encinitas interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who plans, explores, coordinates, and oversees such ventures. Interior design is a diverse profession that involves conceptual development, area planning, site inspections, programming, study, corresponding with the stakeholders of a project, construction supervision, and implementation of the design.

logo design done for Advanced Management Solutions, the characters for letter V and A in center of words progressed have actually been changed to tie straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Encinitas logo design project was done for a leadership consultant that assists business leaders to become more successful at managing people, expectations, and productivity.

A logo layout featuring a fisherman in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting lovers the owners of On the Fly recognized the market was ready for an outdoor sporting store that functions as a consignment company. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of interests, a spot to sell their pre-owned equipment to other sports enthusiasts. I tailored their Encinitas business logo dsign using a graphic that grabs the interest of traffic and projects an image that wakens the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.
Logo layout MQ ranches, this logo layout has a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t really designed for an Encinitas regional farm it was in reality designed for a products broker, and this particular business logo was one of multiple which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to design a graphic that projects self-confidence, success, and wealth.
Logo developed for the use of an indicator for the restaurant (Brewgrrs), it is a luxuriant manuscript typeface that is evocative a well-known sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great project in which I worked directly with the owner to develop a logo design that worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung over their doors, and was highly visible and very easy to read from over a block away.