Foothill Farms Logo Design

Nearly every new Foothill Farms business understands that they are in need of a logo, yet few new business owners thoroughly recognize the vital role their organization logo will make in their success, or the reason that one logo design performs better than another. A logo has a critical and lasting influence on the prosperity of a business, pick the right one and it will make the door swing and phone ring, go with the incorrect one and it can be an obstacle and a hindrance for the life span of an organization. The logos featured in the ImageCo portfolio help Foothill Farms businesses succeed, they are effective in any given circumstance and the reason they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logo designs don’t require contemplation, they can be understood in merely a glance.
  2. Scalability: from business cards to posters a scalable business logo will stay legible and equally emotive at any dimension.
  3. Versatility: logos that function on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they stand for.
  5. Relevance: a company logo should be lasting and will feel relevant today, tomorrow, and 20 years from today.

Retro logo style of a bike developed for a Foothill Farms coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee bar were actually opening up in an older part of the community and wanted to visualize an old-fashioned vibe without coming across as stodgy or low energy. I fulfilled both tasks by means of developing a sign concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

clinical logo design with a microscope slide and also germs created for Foothill Farms medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that investigates the triggers and effects of diseases, especially the branch of medicine which deals with the clinical assessment of samples of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is the sole instance I remember where I was able to integrate a bacteria-laden microscope slide within a logo design.

Normally I attempt not to be excessively literal with a design and to a point, this design approaches the company it serves fairly literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more captivating, more attention grabbing and even more meaningful.

logo style with a leaping green frog created for a household fun facility in Foothill Farms.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of jobs which come my way, I’ve done dozens of logo designs for doctors, dental offices, and attorneys but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the privilege to work on.

Given that the full name of the company features the word springz in its name the obvious choice would have been to incorporate a couple springs into the design but Cool Springz is a fun place to go and spring doesn’t really reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better dynamic high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I created was turned into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo including a flock of birds, a mountain, a path, a stream, as well as a tree - developed for Foothill Farms traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche speciality due to the fact that travel photographers tend not to capture places or things but instead project emotional experiences by means of the photos they record. The idea behind this logo composition was to use negative space to communicate more than what was visible upon initial view, which I think is representative of the majority of professional photographers in that they often convey entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional fullness which can’t be conveyed with just words. I made an effort to do something similar to this logo by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Foothill Farms logo but also to show the depth in her work and in the way that she perceives the world through the lens of her camera.

 Foothill Farms logo layout with a seagull utilized for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I honestly savor and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A however my customer, even though he loved the concept, didn’t care for my choice of birds. This guy seriously hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his scorn for this specific breed of sea bird.

When I turn a concept over to a customer I encourage all of them to discuss it with colleagues and family members as well as with folks that they don’t actually know so as to get neutral point of views on the value of a design concept. Fortunately, he discussed it with his family members and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Custom logo designs are a strange animal in the design world because the people that have a tendency to hire an expert to create their logo design comprehend how vital a logo is for their organization so they are way more invested in the outcome. Every logo project has it’s portion of hurdles, but the largest challenge is identifying that sweet spot in a design that works really well at the job it’s needed to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Foothill Farms publication author

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, but it is the most vital part of a published book because it is often the primary thing a person sees in the book store. With respect to a publishing company, it’s the most ideal opportunity they will likely ever have to spotlight their label and get their logo design in front of the individuals that purchase actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo design has 2 letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it looks like that in many instances one of the things people tend to remember the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle airline company located in LA and although I’m not certain it actually “took off” their logo design didn’t ground them. The bookend A’s in their brand lent itself well to conferring a sense of flight and it was certainly a winner.

 Foothill Farms logo style used for advertising and also a tag design for Vintage Instance features an archaic font style layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, that seemed to be much older cases. For this business logo concept I sought to come up with a logo that possessed a fluid retro feel to it and could be utilized for anything from a website to an insignia on brand new cases that seemed like they were from a different point in time.

Logo design produced for an orthodontist in Foothill Farms, layout include an arc with lines intersecting with it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most challenging and difficult logo design projects because it appears that each and every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden professions when it comes to small business branding, if restaurants approached their branding in the exact same way dental professionals do every one of their company logos would definitely be a picture trying to explain something they served, McDonalds would probably contain an image of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I actually love doing dental care logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a certain field of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular concept over to the client the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo developed for a household nonprofit, the logo design includes 4 personalities startled in elevation to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be illustrative of the devotion that William McNally had for the people residing in his city. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization wishes to convey.

The McNally Foundation’s name offered a distinct opportunity to do a logo that conveyed that they were about families without being overtly cheesy about it. The objective of a logo is to be remembered and recognized and if the designer attempts to use the logo to illustrate specifically how individuals should think or feel they don’t understand the purpose of a logo. If viewers have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that explains itself won’t have the likelihood to be comprehended.

Logo style developed for a hair design workshop including a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo which conveyed an atmosphere of calmness and class for their new hair studio. I came up with a design which didn’t go the obvious direction of crafting just a stylized orchid but alternatively created a logo design which suggested an orchid in the formation of a swirl featured in to the letter O in the title and by placing attention on the logo design using the silhouette of a hummingbird hovering over the image itself. The obvious path in designing a logo is usually the wrong course and in this case, the design ended up not being about the orchid but instead placed the main focus on the feeling that they really wanted to transmit to their clients.

Arabian equine logo layout created for a horse ranch that concentrates on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo created a unique logotype concept fashioned to display the unique physical traits of the Arabian pedigree of equines. By having a different head form and very high tail posture, the Arabian is one of the most quite easily identifiable horse types in the entire world.

Las Cafe logo design a little dining establishment, design contains a modified manuscript typeface which hovers above a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny restaurant, style consists of a customized script typeface which hovers above a team of luxuriant lines as well as dots.

Logo layout for a software designer the layout features and also legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and disk management. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding what business they are in or how it relates to their specific location. However it intimated something to the owner of the business and in many cases the symbolism supporting a business logo is equally as important as how it brands the organization it stands for.

Evolve logo style developed for a Foothill Farms interior developer, layout feature a collection of red circles that converge and also replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Foothill Farms interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, explores, collaborates, and oversees such projects. Interior design is a diverse occupation that involves conceptual development, area planning, site examinations, programming, investigation, corresponding with the stakeholders of a project, building and construction management, and implementation of the design.

logo layout provided for Advanced Management Solutions, the personalities for letter V and A in middle of words progressed have been changed to link directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Foothill Farms logo design assignment was carried out for a leadership coach that helps business leaders to develop into more effective at managing people, expectations, and productivity.

A logo style including an angler in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting lovers the owners of On the Fly understood the market was prepared for an outdoor sporting retailer that operates as a consignment business. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all sorts of interests, a spot to sell their pre-owned equipment to other sports enthusiasts. I tailored their Foothill Farms business logo dsign with an image which garners the interest of vehicles and projects an image that invokes the passion of the outdoors. With traffic that averages 45 mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.
Logo style MQ ranches, this logo layout has an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t really produced for an Foothill Farms area farm it was really designed for a commodities broker, and this logo was one of many that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to develop a graphic that projected trust, effectiveness, and prosperity.
Logo designed for the use of an indication for the dining establishment (Brewgrrs), it is an ornate manuscript font style that is similar to a famous sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat project where I worked closely with the business owner to design a business logo which worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung above their doors, and was highly visible and very legible from over a block away.