Hawthorne Logo Design

Each and every new Hawthorne business realizes that they are in need of a logo, yet few entrepreneurs entirely comprehend the vital role their company logo will perform in their becoming successful, or why one logo design works more effectively than another. A logo has an instant and long term impact on the growth of a company, select the right one and it can make the door swing and cash register ring, select the wrong one and it can be a barrier and an impediment for the life span of a business. The logos included in the ImageCo portfolio help Hawthorne companies succeed, they are effective in any given situation and the main reason they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logos do not demand scrutiny, they can be realized in just a glance.
  2. Scalability: from business cards to signboards a scalable logo will continue to be legible and equally emotive at any scale.
  3. Versatility: logos that work on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they represent.
  5. Relevance: a logo should be enduring and will feel relevant today, tomorrow, and 20 years from now.

Retro logo layout of a bike produced for a Hawthorne coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee bar were actually launching in an older section of the community and really wanted to project an old-fashioned feel without appearing as uninteresting or low energy. I achieved both of these tasks via developing a symbol concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

clinical logo design with a microscope slide and bacteria created for Hawthorne medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the triggers and outcomes of diseases, especially the branch of healthcare which deals with the clinical assessment of samples of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is the only instance I recollect where I was in a position to integrate a bacteria-laden microscope slide into a logo design.

Usually I try not to be extremely literal with a design and to a degree, this specific design approaches the company it serves quite literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more appealing, more attention grabbing and a lot more memorable.

logo design with a jumping eco-friendly frog made for a family enjoyable facility in Hawthorne.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects that come my way, I’ve done dozens of logo designs for physicians, dentists, and lawyers but Cool Springz is without question the only trampoline park that I have ever had the opportunity to work on.

Given that the title of the company features the word springz in its name the apparent choice would have been to include a few springs into the concept but Cool Springz is a fun destination to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better dynamic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they used for promotion and marketing. I also think this is the only time that a logo I designed was transformed into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo design including a flock of birds, a hill, a trail, a stream, as well as a tree - made for Hawthorne traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche field because travel photographers don’t capture locations or things but rather communicate emotional experiences through the images they capture. The idea behind this logo concept was to use negative space to project more than what was visible upon initial view, which I think is representative of the majority of good photographers in that they often convey entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos often have an emotional fullness that can’t be communicated with just words. I made an effort to do something very similar to this logo by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Hawthorne logo design but also to reveal the depth in her work and in the way that she perceives the world through the lens of her camera.

 Hawthorne logo design with a seagull utilized for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I truly savor and the Coastal Wireless assignment was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A but the customer, while he loved the concept, really did not care for my choice of birds. This guy really disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his hatred for this specific breed of sea bird.

When I turn a concept over to a client I urge all of them to share it with colleagues and family members as well as with individuals that they don’t actually know so as to get unprejudiced opinions on the benefit of a design. Fortunately, he talked about it with his family and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Custom logo designs are a strange creature in the design world given that the people that have a tendency to hire an expert to design their logo understand how crucial a logo design is for their company so they are much more invested in the outcome. Every logo design job has it’s share of hurdles, however the most significant obstacle is identifying that sweet spot in a design that operates really well at the job it’s needed to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Hawthorne book author

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, but it is the most essential part of a printed book since it is ordinarily the primary thing a person sees in the book shop. For a publisher, it’s the opportunity that they will likely ever have to promote their product and get their logo design in front of the people that purchase actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo design has two letter A's with the bars customized to indicate they are wings.

Air LA | Logo Design

Airlines come and depart however it looks like that in many instances 1 of the things consumers usually tend to recollect the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle airline situated in LA and although I’m not certain it actually “took off” their logo didn’t ground them. The bookend A’s in their brand lent itself well to imparting a spirit of air travel and it was surely a winner.

 Hawthorne logo layout used for marketing as well as a label style for Vintage Case includes an old-fashioned font design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, which appeared to be much older cases. For this logo design I attempted to come up with a logo that had a fluid nostalgic feel to it and could be used for everything from a website to a label on brand new cases that appeared like they were from another era.

Logo developed for an orthodontist in Hawthorne, design consist of an arc with lines intersecting through it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most difficult logo jobs considering that it seems that every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden fields when it comes to company marketing, if dining establishments approached their advertising in the exact same way dental practices do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would probably have an image of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth related to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really enjoy doing dental logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a specific area of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular concept over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo made for a family members not-for-profit, the logo design features 4 personalities surprised in elevation to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be representative of the love that William McNally had for the families in his community. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or organization hopes to project.

The McNally Foundation’s name offered a distinct opportunity to do a logo design that conveyed that they were about families without being overtly tacky about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo to summarize how individuals should think or feel they don’t understand the mission of a logo. If you have to think about a logo to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo that describes itself won’t have the opportunity to be comprehended.

Logo design created for a hair style studio including a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo which conveyed a feeling of tranquility and connection for their new hair studio. I created a design which did not go the obvious path of creating merely a stylized orchid but rather delivered a business logo that implied an orchid in the formation of a swirl integrated into the letter O in the name and by placing attention on the concept along with the figure of a hummingbird floating over the image itself. The obvious path in designing a business logo is oftentimes the incorrect path and in this case, the design ended up not being about the orchid but instead put the focus on the perception that they wanted to forecast to their clients.

Arabian horse logo layout produced for a horse cattle ranch that focuses on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo designed an original logotype design customized to illustrate the unique physical traits of the Arabian breed of equines. By having a different head form and high tail carriage, the Arabian is one of the very most immediately identifiable equine types in the world.

Las Cafe logo style a little restaurant, layout includes a changed script font style which floats over a group of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little restaurant, layout includes a changed script typeface which hovers above a group of luxuriant lines as well as dots.

Logo design for a software application programmer the layout attributes and also renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and hard drive management. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone about what business they are in or how it relates to their specific location. But it represented something to the business owner of the company and in quite a few cases the symbolism supporting a logo design is equally as important as how it brands the organization it stands for.

Advance logo layout created for a Hawthorne interior developer, style feature a series of red circles that converge and also change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Hawthorne interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, researches, collaborates, and manages such tasks. Interior design is a multifaceted occupation that involves conceptual development, area planning, location examinations, programming, study, corresponding with the stakeholders of a project, construction supervision, and execution of the design.

logo design done for Advanced Leadership Solutions, the personalities for letter V as well as A in middle of words progressed have been customized to link straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Hawthorne logo design job was done for a management consultant that assists business leaders to develop into more successful at overseeing people, expectations, and profitability.

A logo design featuring a fisherman in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market place was prepared for an outdoor sporting store that operates as a consignment company. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all sorts of passions, a spot to sell their used equipment to other sports enthusiasts. I designed their Hawthorne logo dsign along with a graphic which garners the interest of traffic and sends an image that calls to mind the passion of the outdoors. With traffic that averages forty five mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.
Logo design MQ farms, this logo layout has an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t really designed for an Hawthorne area farm it was really devised for a commodities broker, and this logo was one of multiple that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to make a graphic that projected assurance, success, and luxury.
Logo design developed for the use of an indicator for the restaurant (Brewgrrs), it is an ornate manuscript typeface that is similar to a popular sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted quite a lot of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool undertaking in which I worked closely with the proprietor to design a logo which worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung over their doors, and was highly visible and very easy to read from over a block away.