Long Beach Logo Design

Virtually every new Long Beach company knows they need a logo, yet few entrepreneurs entirely are aware of the pivotal role their business logo will make in their success, or why one logo design performs better than another. A company logo has an immediate and sustaining effect on the financial success of a business, pick the correct one and it will make the door swing and cash register ring, go with the incorrect one and it can be a barrier and an impediment for the life of a business. The logos presented in the ImageCo portfolio help Long Beach companies prosper, they are effective in any given situation and the main reason they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logos do not demand consideration, they can be grasped in just a look.
  2. Scalability: from business cards to billboards a scalable business logo will be legible and equally emotive at every scale.
  3. Versatility: logos that work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they stand for.
  5. Relevance: a company logo should be lasting and should feel relevant today, tomorrow, and forty years from now.

Retro logo style of a bike created for a Long Beach coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were opening in an old part of the community and really wanted to cast an old-fashioned atmosphere without coming across as boring or low energy. I achieved the two jobs via developing a logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

medical logo layout with a microscope slide and bacteria created for Long Beach clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which studies the root causes and effects of diseases, mainly the field of medicine that works with the laboratory examination of samples of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I recollect where I was in a position to incorporate a bacteria-laden microscope slide right into a logo design.

Normally I attempt not to be excessively literal with a design and to a point, this specific design approaches the company it serves rather literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more appealing, more attention grabbing and even more memorable.

logo layout with a jumping green frog designed for a household enjoyable facility in Long Beach.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of projects that come my way, I’ve done dozens of logo designs for doctors, dental practices, and lawyers but Cool Springz is without question the one and only trampoline park that I have ever had the privilege to work on.

Given that the title of the business has the word springz in its name the obvious choice would have been to integrate a few springs into the design but Cool Springz is a fun destination to go and spring does not really resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more lively high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they utilized for advertising and marketing. I also believe this is the only time that a logo I designed was made into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo design including a flock of birds, a hill, a trail, a stream, and a tree - developed for Long Beach traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche sector due to the fact that travel photographers don’t capture places or things but rather communicate emotional journeys through the photos they capture. The idea behind this logo design was to utilize negative space to communicate more than what was visible upon first view, which I think is quintessential of almost all good photographers in that they frequently share whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness that can’t be revealed with just words. I attempted to do something very similar to this logo design by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Long Beach logo design but also to reveal the depth in her art and in the way that she perceives the world through the lens of her camera.

 Long Beach logo style with a seagull made use of for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I truly relish and the Coastal Wireless assignment was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A however my customer, even though he liked the concept, really did not care for my choice of birds. This man truly loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his scorn for this specific variety of sea bird.

When I turn a concept over to a customer I encourage them to share it with colleagues and family members as well as with other people that they don’t actually know so as to get impartial point of views on the merit of a concept. Fortunately, he discussed it with his whole family and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Business logos are a weird animal in the design world given that the people that tend to hire a professional to design their business logo recognize how important a logo design is for their business so they are much more invested in the result. Every logo design job possesses it’s share of challenges, however the biggest challenge is identifying that sweet spot in a design that functions really well at the job it’s needed to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo in the background, design for Long Beach publication author

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, but it is the most necessary part of a published book because it is ordinarily the first thing a person sees in the bookstore. For a publishing company, it’s the most ideal opportunity that they will likely ever get to advertise their brand and get their logo design in front of the individuals that purchase actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo has 2 letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines come and go however it seems that in many cases one of the things folks tend to recollect the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle airline company based in LA and while I’m not sure it actually “took off” their logo didn’t ground them. The bookend A’s in their name lent itself well to affording a good sense of air travel and it was surely a victory.

 Long Beach logo style utilized for advertising and also a tag layout for Vintage Instance features an old font style.

Vintage Case | Logo Design

Vintage case focused in new cases for music instruments, that appeared to be antique cases. For this logo design I attempted to come up with a logo that possessed a fluid retro feel to it and could be utilized for every thing from a web site to an insignia on brand new cases that seemed like they were from another generation.

Logo design produced for an orthodontist in Long Beach, style consist of an arc with lines intersecting via it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most difficult logo jobs due to the fact that it appears that every single dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden fields when it comes to small business marketing, if dining establishments approached their branding in the very same way dental offices do every one of their logo designs would be a picture explaining anything they served, McDonalds would most likely have an image of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I actually love doing dental logo designs simply because it challenges me to come up with a design that implies dentistry or a particular area of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular concept over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design made for a family not-for-profit, the logo design includes 4 personalities surprised in elevation to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the residents in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or organization wishes to convey.

The McNally Foundation’s name offered a distinct opportunity to do a logo that communicated that they were about families without being overtly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo design to summarize exactly how people ought to think or feel they don’t understand the objective of a logo. If people have to think about a logo to understand what it means, it has failed, a logo needs to be immediately understood and a logo that illustrates itself won’t have the opportunity to be understood.

Logo layout developed for a hair style workshop including a script font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design which carried a spirit of relaxation and class for their new hair studio. I came up with a design which did not go the obvious path of creating simply a stylized orchid but instead delivered a business logo that suggested an orchid in the pattern of a swirl featured in to the letter O in the name and by placing emphasis on the concept along with the silhouette of a hummingbird floating above the logo design itself. The obvious path in designing a logo is generally the incorrect course and in this case, the design ended up not being about the flower but alternately placed the emphasis on the feeling that they wanted to transmit to their customers.

Arabian horse logo style developed for an equine ranch that focuses on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo created a unique logotype design fashioned to manifest the unique physical traits of the Arabian type of equines. With a different head form and very high tail carriage, the Arabian is one of the most easily identifiable equine types in the entire world.

Las Coffee shop logo design a little restaurant, design consists of a customized manuscript font style which floats over a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little dining establishment, layout contains a changed manuscript typeface which hovers over a group of ornate lines and also dots.

Logo style for a software developer the style features and legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and disk operations. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the business owner of the company and in quite a few cases the meaning behind a company logo is equally as important as how it serves the business it stands for.

Evolve logo layout produced for a Long Beach interior designer, design function a series of red circles that intersect as well as replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Long Beach interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, researches, coordinates, and oversees such projects. Interior design is a diverse profession that involves conceptual development, space planning, location assessments, programming, analysis, corresponding with the stakeholders of a project, construction supervision, and implementation of the design.

logo design done for Advanced Management Solutions, the characters for letter V and A in center of words progressed have actually been customized to tie directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Long Beach logo design job was carried out for a management specialist that aids business professionals to become more efficient at managing people, expectations, and profitability.

A logo layout including a fisherman in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting lovers the founders of On the Fly knew the market place was prepared for an outdoor sporting store that functions as a consignment business. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all sorts of interests, a location to market their used products to other sports enthusiasts. I tailored their Long Beach logo dsign utilizing a graphic that captures the interest of vehicles and sends an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.
Logo style MQ farms, this logo layout has an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t really designed for an Long Beach regional farm it was actually designed for an investments broker, and this particular creative logo was one of several which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to produce an identity that projected trust, effectiveness, and prosperity.
Logo design designed for the use of an indication for the restaurant (Brewgrrs), it is an ornate script font that is reminiscent of a popular sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking where I worked directly with the proprietor to create a logo that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung over their doors, and was highly visible and very easy to read from over a block away.