Los Gatos Logo Design

Nearly every new Los Gatos company knows they require a logo, but few entrepreneurs thoroughly realize the essential role their logo design will perform in their becoming successful, or exactly why one business logo functions far better than another. A logo has an immediate and long-term impact on the success of a business, choose the right one and it will make the door swing and cash register ring, choose the wrong one and it can be an obstacle and an impediment for the life span of a business. The logos featured in the ImageCo portfolio help Los Gatos companies prosper, they are effective in any given circumstance and the main reason they are so effective is because they all have these five features in common.
  1. Simplicity: simple logo designs don’t require deliberation, they can be comprehended in merely a glimpse.
  2. Scalability: from business cards to signboards a scalable logo design will be legible and equally emotive at virtually any scale.
  3. Versatility: logos that function on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they represent.
  5. Relevance: a logo design must be lasting and should feel relevant today, tomorrow, and twenty five years from today.

Retro logo design of a bike created for a Los Gatos coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were actually opening in an old part of town and hoped to project an old-fashioned vibe without coming across as stodgy or low energy. I accomplished both tasks by means of designing a business logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

medical logo design with a microscope slide as well as bacteria made for Los Gatos medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the triggers and outcomes of diseases, mainly the branch of medicine that deals with the laboratory evaluation of specimens of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is really the sole instance I recall in which I was able to incorporate a bacteria-laden microscope slide right into a business logo design.

Generally I try not to be excessively literal with a concept and to a degree, this specific design approaches the company it represents very literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more appealing, more attention grabbing and even more memorable.

logo design with a leaping eco-friendly frog designed for a household fun center in Los Gatos.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of jobs which come my way, I’ve produced dozens of logo designs for doctors, dental practices, and lawyers but Cool Springz is without question the only trampoline park that I have ever had the privilege to work on.

Given that the title of the company has the word springz in its name the clear choice would have been to include a handful of springs into the design but Cool Springz is a fun location to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more dynamic high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they used for advertising and marketing. I also think this is the only time that a logo I came up with was transformed into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo design including a flock of birds, a hill, a route, a stream, and a tree - made for Los Gatos travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche area due to the fact that travel photographers tend not to capture places or things but rather reveal emotional experiences by means of the images they capture. The idea behind this logo composition was to utilize negative space to project more than what was visible upon initial glance, which I think is quintessential of almost all good photographers in that they frequently convey whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness that can’t be revealed with mere words. I tried to do something much the same to this logo design by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Los Gatos logo design but also to show the depth of her art and in the way that she views the world through the lens of her camera.

 Los Gatos logo layout with a seagull utilized for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I seriously take pleasure in and the Coastal Wireless design was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A but my client, even though he loved the concept, didn’t care for my choice of birds. This guy seriously disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his contempt for this specific variety of sea bird.

When I turn a design over to a client I encourage all of them to share it with colleagues and family as well as with folks that they don’t actually know so as to get neutral opinions on the merit of a design concept. Fortunately, he discussed it with his whole family and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he went with the original design.

Logos are a strange animal in the design world given that the people that are inclined to hire an expert to design their logo design realize how essential a logo design is for their company so they are much more invested in the end result. Every logo design project possesses it’s portion of difficulties, however the largest challenge is finding that sweet spot in a design that works really well at the job it’s needed to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for Los Gatos publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, yet it really is the most critical part of a published book since it is often the very first thing a person sees in the book shop. For a publisher, it’s the optimal opportunity they will ever have to spotlight their label and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo has 2 letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and go yet it seems that in many occurrences 1 of the traits people tend to recollect the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline based in LA and although I’m not sure it really “took off” their logo design didn’t slow them. The bookend A’s in their brand lent itself well to affording a good sense of airline flight and it was surely a victory.

 Los Gatos logo style made use of for advertising and also a tag design for Vintage Instance features an archaic typeface style.

Vintage Case | Logo Design

Vintage case focused in all new cases for musical instruments, that seemed to be antique cases. For this custom logo concept I attempted to come up with a logo that had a fluid vintage feel to it and could be used for anything from a web site to a label on brand new cases that looked like they were from a different generation.

Logo created for an orthodontist in Los Gatos, layout consist of an arc with lines converging with it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most challenging and difficult logo design projects due to the fact that it appears that almost every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden careers when it comes to small business branding, if restaurants approached their advertising in the very same way dentists do every one of their logo designs would be a picture trying to explain something they served, McDonalds would probably have a picture of a potato and a cow.

I understand the thinking behind including an illustration of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I actually love doing dental logos because it challenges me to come up with a design that implies the field of dentistry or a specific field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular design over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo developed for a family members not-for-profit, the logo design includes 4 personalities surprised in height to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be depictive of the love that William McNally had for the people in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the business or institution wishes to convey.

The McNally Foundation’s name provided a distinct opportunity to do a logo design that conveyed that they were about families without being openly tacky about it. The intention of a logo is to be remembered and recognized and if the designer attempts to use the logo to explain exactly how individuals should think or feel they don’t understand the mission of a logo. If viewers have to think about a logo to understand what it means, it has failed, a logo needs to be instantly understood and a logo design that describes itself will never have the likelihood to be comprehended.

Logo design developed for a hair layout studio featuring a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo which carried an atmosphere of relaxation and elegance for their new hair salon. I created a design which didn’t go the obvious path of designing merely a stylized orchid but instead designed a logo design which suggested a flower in the formation of a swirl blended in to the letter O in the title and by placing emphasis on the concept along with the figure of a hummingbird hovering over the image itself. The obvious path in creating a company logo is usually the wrong direction and in this case, the design ended up not being about the orchid but alternately placed the importance on the feeling that they really wanted to forecast to their patrons.

Arabian horse logo layout created for a steed ranch that specializes in breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind company logo concept styled to symbolize the unique physical traits of the Arabian breed of equines. With an unique head shape and very high tail carriage, the Arabian is one of the highly quite easily identifiable horse types in the world.

Las Coffee shop logo layout a tiny dining establishment, layout includes a modified script font style which floats above a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little restaurant, layout contains a customized manuscript font style which hovers over a team of elaborate lines and dots.

Logo design for a software developer the layout features and also renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and drive management. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge in between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding what business they are in or how it relates to their specific location. However, it symbolized something to the owner of the business and in quite a few cases the symbolism behind a business logo is equally as important as how it serves the company it represents.

Develop logo design produced for a Los Gatos interior designer, style feature a series of red circles that converge and change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Los Gatos interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, investigates, collaborates, and manages such ventures. Interior design is a diverse occupation that consists of conceptual development, space planning, location inspections, programming, analysis, corresponding with the stakeholders of a project, construction management, and execution of the design.

logo layout done for Advanced Management Solutions, the personalities for letter V and A in center of words advanced have actually been customized to tie straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Los Gatos logo design project was undertaken for a management coach that assists business professionals to become more successful at supervising people, expectations, and profitability.

A logo layout including a fisherman in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting fans the founders of On the Fly knew the market place was ready for an outdoor sporting store that operates as a consignment firm. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all sorts of interests, a location to market their used items to other sports enthusiasts. I created their Los Gatos business logo dsign along with an image which captures the interest of vehicles and sends an image that invokes the passion of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and serene habitat.
Logo style MQ farms, this logo style has a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t really composed for an Los Gatos regional farm it was in reality designed for an investments broker, and this company was one of several that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to generate a brand mark that projected confidence, financial success, and affluence.
Logo design made for making use of an indication for the restaurant (Brewgrrs), it is an elaborate manuscript font style that is reminiscent of a well-known sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat undertaking in which I worked directly with the proprietor to produce a logo design which worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung above their doors, and was highly visible and very legible from over a block away.