Lynwood Logo Design

Nearly every new Lynwood company understands that they are in need of a logo, yet few new business owners fully grasp the essential role their company logo can play in their success, or why one logo design works far better than another. A company logo has an immediate and long term impact on the growth of a business, choose the correct one and it will make the door swing and phone ring, choose the wrong one and it can be a barrier and an impediment for the life span of a business. The logos presented in the ImageCo portfolio help Lynwood businesses prosper, they are effective in any given scenario and the reason they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logo designs do not require consideration, they can be understood in just a glimpse.
  2. Scalability: from business cards to billboards a scalable logo design will continue to be legible and equally emotive at every size.
  3. Versatility: logos that function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they represent.
  5. Relevance: a company logo needs to be enduring and should feel relevant today, tomorrow, and twenty five years from today.

Retro logo layout of a bike developed for a Lynwood coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were actually opening up in an old part of the town and really wanted to project a nostalgic atmosphere without appearing as stodgy or low energy. I fulfilled the two jobs by designing a trademark concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

clinical logo design with a microscope slide as well as germs designed for Lynwood medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the triggers and consequences of diseases, mainly the field of healthcare that deals with the clinical evaluation of samplings of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I remember where I was able to integrate a bacteria-laden microscope slide into a business logo design.

Generally I attempt not to be excessively literal with a design and to a point, this specific design approaches the company it represents rather literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more interesting, more interest grabbing and a lot more memorable.

logo design with a leaping green frog developed for a family members fun facility in Lynwood.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of projects that come my way, I’ve done dozens of logo designs for doctors, dental offices, and legal professionals but Cool Springz is without question the one and only trampoline park that I have ever had the privilege to work on.

Given that the full name of the business features the word springz in its name the clear choice would have been to feature a few springs into the concept but Cool Springz is a fun destination to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better lively high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for advertising. I also think this is the only time that a logo I created was made into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo featuring a group of birds, a hill, a route, a stream, as well as a tree - created for Lynwood traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche field due to the fact that travel photographers don’t shoot locations or things but rather project emotional experiences by means of the photos they capture. The idea behind this logo concept was to use negative space to communicate more than what was visible upon initial glance, which I think is representative of the majority of professional photographers in that they frequently tell entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance that can’t be conveyed with mere words. I attempted to do something the same to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Lynwood logo design but also to reveal the depth in her work and in the way that she perceives the world through the lens of her camera.

 Lynwood logo layout with a seagull used for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I genuinely take pleasure in and the Coastal Wireless design was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the character A however my client, even though he liked the concept, didn’t care for my choice of birds. This particular guy truly disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his aversion for this specific breed of sea bird.

When I turn a concept over to a customer I encourage all of them to share it with friends and colleagues and family as well as with people that they don’t actually know so as to get unprejudiced opinions on the worthiness of a design. Fortunately, he shared it with his whole family and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original design.

Logo designs are a weird animal in the design world given that the people that are inclined to hire a professional to create their business logo recognize how vital a logo is for their business so they are much more invested in the outcome. Every logo design job has it’s portion of obstacles, but the greatest obstacle is finding that sweet spot in a design that operates really well at the job it’s required to do in branding a business and also providing the client the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for Lynwood book author

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, yet it is the most vital part of a printed book because it is ordinarily the primary thing a person views in the bookstore. Concerning a publisher, it’s the opportunity that they will ever have to advertise their product and get their logo design in front of the people that buy actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo design has two letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and go but it seems that in many occurrences one of the things people often tend to recall the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle air service based in LA and while I’m not certain it actually “took off” their logo design didn’t ground them. The bookend A’s in their brand lent itself well to imparting a feeling of airline flight and it was certainly a winner.

 Lynwood logo design utilized for marketing as well as a tag layout for Vintage Case features an old font layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, which appeared to be antique cases. For this custom logo concept I sought to come up with a logo that had a fluid nostalgic feel to it and could easily be used for everything from a website to a label on brand new cases that seemed like they were from a different generation.

Logo design developed for an orthodontist in Lynwood, layout consist of an arc with lines converging with it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most challenging logo projects considering that it seems that each and every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden professions when it comes to business marketing, if restaurants approached their advertising in the exact same way dental practitioners do every one of their logo designs would be a picture explaining something they served, McDonalds would most likely include a picture of a potato and a cow.

I recognize the thinking behind including an image of something mouth associated to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really enjoy doing dental business logos because it challenges me to come up with a design that implies dentistry or a specific area of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this design over to the customer the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo design made for a family nonprofit, the logo features 4 personalities startled in height to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be depictive of the love that William McNally had for the residents in his city. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or institution wishes to communicate.

The McNally Foundation’s name presented a distinct opportunity to do a logo design that communicated that they were about families without being openly corny about it. The objective of a logo design is to be remembered and recognized and if the designer tries to use the logo design to summarize how individuals ought to think or feel they don’t understand the objective of a logo. If people have to ponder a logo to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo design that explains itself won’t have the opportunity to be understood.

Logo style developed for a hair design workshop including a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo that conveyed a feeling of relaxation and elegance for their new hair salon. I created a concept which didn’t go the obvious course of creating just a stylized orchid but rather designed a company logo that implied a flower in the formation of a swirl integrated into the letter O in the title and by placing attention on the concept along with the figure of a hummingbird hovering above the logo design itself. The obvious path in creating a company logo is more often than not the incorrect route and in this case, the design ended up not being about the flower but alternately placed the attention on the emotion that they really wanted to project to their clients.

Arabian steed logo design developed for an equine ranch that concentrates on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo designed a unique brand concept styled to embody the unique physical traits of the Arabian pedigree of equines. By having a different head shape and higher tail carriage, the Arabian is one of the most quite easily identifiable horse types in the whole world.

Las Cafe logo layout a small dining establishment, layout contains a customized manuscript font style which hovers above a team of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little restaurant, style contains a changed manuscript font which hovers over a group of ornate lines and dots.

Logo layout for a software application programmer the design attributes and also iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and drive managing. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding what business they are in or how it relates to their specific location. But it meant something to the owner of the company and in many cases the significance supporting a company logo is just as important as how it brands the organization it stands for.

Develop logo layout developed for a Lynwood indoor developer, layout feature a series of red circles that converge as well as replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Lynwood interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, explores, collaborates, and oversees such tasks. Interior design is a multifaceted occupation that includes conceptual development, area planning, site inspections, programming, investigation, communicating with the stakeholders of a project, building and construction management, and implementation of the design.

logo design provided for Advanced Management Solutions, the characters for letter V as well as A in center of words advanced have been customized to tie straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Lynwood logo design project was carried out for a leadership guide that helps business leaders to become more effective at managing people, expectations, and profitability.

A logo design including a fisherman in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the owners of On the Fly realized the market place was ready for an outdoor sporting store that operates as a consignment firm. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all sorts of interests, a place to market their secondhand products to other sports enthusiasts. I created their Lynwood logo design dsign along with an illustration which garners the attention of traffic and sends an image that evokes the passion of the outdoors. With traffic that averages 45 mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and serene habitat.
Logo layout MQ farms, this logo design has actually a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t really created for an Lynwood area farm it was in reality designed for an investments broker, and this brand was one of several that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to design an identity that projected trust, financial success, and prosperity.
Logo design developed for making use of a sign for the dining establishment (Brewgrrs), it is an ornate manuscript font that is evocative a popular sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking where I worked directly with the proprietor to create a business logo that worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage that hung over their doors, and was highly visible and very easy to read from over a block away.