National City Logo Design

Virtually every new National City company knows they are in need of a logo, yet few entrepreneurs thoroughly grasp the key role their logo will play in their success, or the reason that one logo design works better than another. A company logo has an immediate and long-term impact on the financial success of a company, go with the correct one and it can make the door swing and cash register ring, select the incorrect one and it can be a barrier and an impediment for the longevity of a business. The logos presented in the ImageCo portfolio help National City businesses succeed, they are effective in any given circumstance and the main reason they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logos don’t demand consideration, they can be comprehended in merely a glimpse.
  2. Scalability: from business cards to billboards a scalable logo will continue to be legible and just as emotive at every size.
  3. Versatility: logos that work on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they represent.
  5. Relevance: a logo design needs to be lasting and should feel relevant today, tomorrow, and thirty years from today.

Retro logo design of a bicycle created for a National City coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were actually opening in an old section of the area and really wanted to project a nostalgic tone without coming across as stodgy or low energy. I fulfilled both jobs by designing a company logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

clinical logo layout with a microscope slide and bacteria designed for National City clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that analyzes the causes and consequences of diseases, especially the branch of medicine that works with the laboratory evaluation of specimens of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is the sole instance I remember in which I was in a position to incorporate a bacteria-laden microscope slide within a logo design.

Generally I try not to be extremely literal with a design and to a degree, this specific design approaches the company it serves very literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more intriguing, more interest grabbing and a lot more meaningful.

logo layout with a jumping environment-friendly frog developed for a family members enjoyable facility in National City.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of jobs which come my way, I’ve done dozens of logo designs for doctors, dental professionals, and lawyers but Cool Springz is without question the one and only trampoline park which I have ever gotten the opportunity to work on.

Given that the name of the company has the word springz in its name the clear choice would have been to include a some springs into the concept but Cool Springz is a fun location to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more dynamic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they used for advertising. I also believe this is the only time that a logo I did was turned into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo design featuring a flock of birds, a mountain, a trail, a stream, and a tree - made for National City travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche field due to the fact that travel photographers don’t capture places or things but rather reveal emotional experiences by means of the pictures they capture. The thought behind this logo concept was to use negative space to project more than what was visible upon initial view, which I think is representative of the majority of professional photographers in that they oftentimes tell entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness that can’t be conveyed with just words. I tried to do something much the same to this logo by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  National City logo design but also to reveal the depth of her art and in the way that she sees the world through the lens of her camera.

 National City logo design with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I seriously take pleasure in and the Coastal Wireless assignment was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A however my customer, even though he loved the concept, really did not care for my choice of birds. This guy really despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his hatred for this particular type of sea bird.

When I turn a design over to a customer I encourage all of them to discuss it with friends and colleagues and family members as well as with folks that they don’t even know so as to get neutral viewpoints on the benefit of a concept. Fortunately, he talked about it with his family and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original concept.

Business logos are a strange creature in the design world given that the people that have a tendency to hire a professional to design their business logo recognize how essential a logo is for their company so they are much more vested in the final result. Every logo project has it’s share of obstacles, but the greatest challenge is identifying that sweet spot in a design that functions really well at the job it’s required to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for National City publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, yet it is the most critical part of a published book since it is usually the initial thing a person views in the bookstore. With regard to a publishing company, it’s the most ideal opportunity they will likely ever get to promote their label and get their logo design in front of the people that shop for actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo has two letter A's with the bars customized to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go however it looks like that in many instances one of the aspects folks often tend to recall the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle airline company situated in LA and although I’m not certain it actually “took off” their logo didn’t ground them. The bookend A’s in their title lent itself well to affording a spirit of flight and it was certainly a success.

 National City logo layout made use of for advertising and a label layout for Vintage Case includes an old typeface layout.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for music instruments, which appeared to be much older cases. For this business logo design I tried to come up with a logo that offered a fluid nostalgic feel to it and could be utilized for everything from a web site to an insignia on brand new cases that looked like they were from another generation.

Logo design developed for an orthodontist in National City, layout include an arc with lines converging via it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most difficult logo projects because it seems that each and every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden professions when it comes to business marketing, if dining establishments approached their advertising in the exact same way dental practitioners do every one of their logos would be a picture explaining something they served, McDonalds would probably have an image of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth related to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dentistry logo designs simply because it challenges me to come up with a design that implies dentistry or a particular field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular design over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design developed for a family members not-for-profit, the logo includes 4 characters startled in height to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the residents in his city. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or institution wants to project.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design that communicated that they were about families without being openly cheesy about it. The objective of a logo design is to be remembered and recognized and if the designer attempts to use the logo to describe specifically how individuals ought to think or feel they don’t understand the mission of a logo. If you have to think about a logo design to understand what it means, it has failed, a logo needs to be immediately understood and a logo design that explains itself will never have the chance to be understood.

Logo style developed for a hair layout workshop featuring a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo which related a spirit of serenity and connection for their new hair studio. I came up with a design that didn’t go the obvious direction of designing simply a stylized orchid but rather crafted a business logo which suggested an orchid in the formation of a swirl incorporated into the letter O in the name and by putting attention on the concept with the silhouette of a hummingbird hovering above the image itself. The obvious path in designing a logo design is oftentimes the wrong route and in this case, the design ended up not being about the flower but instead put the focus on the perception that they wanted to forecast to their patrons.

Arabian steed logo layout developed for an equine ranch that concentrates on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct custom logo design tailored to embody the unique physical traits of the Arabian kind of horses. By having a different head shape and very high tail carriage, the Arabian is one of the very most immediately identifiable equine breeds in the entire world.

Las Cafe logo style a small dining establishment, style consists of a changed manuscript font style which floats over a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small dining establishment, layout includes a changed script typeface which floats over a team of luxuriant lines and dots.

Logo design for a software designer the style features and legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and disk management. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. But it represented something to the business owner of the business and in quite a few cases the meaning behind a company logo is equally as important as how it serves the organization it stands for.

Advance logo layout developed for a National City indoor developer, design function a series of red circles that intersect and also change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a National City interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, researches, coordinates, and manages such projects. Interior design is a diverse profession that involves conceptual development, space planning, location evaluations, programming, study, communicating with the stakeholders of a project, construction management, and implementation of the design.

logo layout done for Advanced Leadership Solutions, the characters for letter V and also A in middle of the word progressed have actually been changed to tie straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This National City logo design project was done for a management consultant that aids business leaders to develop into more efficient at supervising people, expectations, and productivity.

A logo layout featuring a fisherman in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting fans the owners of On the Fly knew the market was primed for an outdoor sporting retailer that operates as a consignment firm. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all kinds of interests, a spot to market their used equipment to other sports enthusiasts. I designed their National City business logo dsign with an image that garners the attention of vehicles and projects an image that wakens the passion of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and relaxed habitat.
Logo design MQ ranches, this logo style has actually an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t actually produced for an National City area farm it was in reality designed for a products broker, and this logo design was one of several which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to develop a graphic that projects self-assurance, success, and prosperity.
Logo created for using an indicator for the restaurant (Brewgrrs), it is a luxuriant manuscript font that is evocative a renowned sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted quite a lot of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking in which I worked closely with the business owner to develop a business logo which worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung above their doors, and was highly visible and very easy to read from over a block away.