Petaluma Logo Design

Each and every new Petaluma organization realizes that they require a logo, however few entrepreneurs thoroughly understand the key role their company logo can play in their financial success, or exactly why one logo functions better than another. A logo has an immediate and long term impact on the growth of a company, choose the correct one and it will make the door swing and cash register ring, go with the incorrect one and it will be an obstacle and a hindrance for the life of a company. The logos presented in the ImageCo portfolio help Petaluma companies succeed, they are effective in any given circumstance and the reason why they are so effective is because they all have these five things in common.
  1. Simplicity: simple logo designs don’t require scrutiny, they can be comprehended in just a look.
  2. Scalability: from business cards to posters a scalable logo will remain legible and just as emotive at virtually any scale.
  3. Versatility: logos that operate on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they stand for.
  5. Relevance: a company logo must be ageless and should feel relevant today, tomorrow, and twenty years from now.

Retro logo design of a bike created for a Petaluma coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were opening in an old section of the city and wanted to cast an old-fashioned atmosphere without appearing as uninteresting or low energy. I achieved both of these tasks by means of creating a symbol design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

clinical logo design with a microscopic lense slide and germs created for Petaluma medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the root causes and effects of diseases, mainly the branch of healthcare that works with the laboratory evaluation of samplings of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is really the only instance I call to mind where I was in a position to incorporate a bacteria-laden microscope slide within a business logo design.

Typically I try not to be extremely literal with a concept and to a point, this design approaches the company it represents quite literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more intriguing, more interest grabbing and more memorable.

logo design with a jumping eco-friendly frog developed for a household fun center in Petaluma.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of jobs which come my way, I’ve done dozens of logo designs for physicians, dentists, and attorneys but Cool Springz is without question the only trampoline park that I have actually ever had the privilege to work on.

Given that the name of the company features the word springz in its name the obvious choice would have been to include a few springs into the design but Cool Springz is a fun place to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I created was transformed into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo featuring a group of birds, a hill, a path, a stream, and a tree - developed for Petaluma travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche area due to the fact that travel photographers tend not to shoot locations or things but rather communicate emotional experiences by means of the images they capture. The idea behind this logo concept was to make use of negative space to communicate more than what was visible upon initial glance, which I think is quintessential of almost all professional photographers in that they frequently convey whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance which can’t be conveyed with just words. I tried to do something the same to this logo by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Petaluma logo design but also to show the depth of her work and in the way that she sees the world through the lens of her camera.

 Petaluma logo layout with a seagull made use of for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I seriously enjoy and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A but the customer, while he loved the concept, really did not care for my choice of birds. This particular man really loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his aversion for this specific variety of sea bird.

When I turn a design over to a customer I encourage all of them to talk about it with friends and colleagues and family members as well as with other people that they don’t actually know so as to get objective viewpoints on the merit of a concept. Fortunately, he talked about it with his family members and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original concept.

Logos are a strange creature in the design world because the people that are inclined to hire an expert to create their logo comprehend how vital a logo design is for their business so they are much more vested in the final result. Every logo design job possesses it’s share of hurdles, but the most significant challenge is identifying that sweet spot in a design that functions really well at the task it’s required to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo style with bamboo in the background, design for Petaluma book publisher

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, however it really is the most crucial part of a published book considering that it is in most cases the very first thing a person views in the bookstore. For a publishing company, it’s the opportunity they will ever have to advertise their label and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo design has two letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines come and go but it seems like that in many instances one of the items folks usually tend to remember the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle airline located in LA and while I’m not certain it actually “took off” their organization logo didn’t slow them. The bookend A’s in their title lent itself well to affording a sense of flight and it was certainly a winner.

 Petaluma logo style utilized for advertising and marketing and a tag layout for Vintage Instance features an archaic font style.

Vintage Case | Logo Design

Vintage case focused in new cases for musical instruments, that appeared to be antique cases. For this logo design I tried to come up with a logo that possessed a fluid old style feel to it and could easily be utilized for everything from a web page to an insignia on brand new cases that seemed like they were from a different point in time.

Logo developed for an orthodontist in Petaluma, layout include an arc with lines intersecting via it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can be one of the most challenging and difficult logo projects due to the fact that it appears that virtually every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden fields when it comes to small business marketing, if restaurants approached their advertising in the exact same way dental offices do every one of their logo designs would be a picture trying to explain anything they served, McDonalds would probably have an image of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dental logos because it challenges me to come up with a design that implies dentistry or a particular area of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular design over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo designed for a family members nonprofit, the logo features 4 personalities staggered in elevation to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be representative of the devotion that William McNally had for the folks in his city. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or institution hopes to project.

The McNally Foundation’s name provided a distinct opportunity to do a logo which conveyed that they were about families without being overtly tacky about it. The goal of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to illustrate exactly how people should think or feel they don’t understand the goal of a logo. If you have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo that illustrates itself won’t have the chance to be comprehended.

Logo style created for a hair style workshop including a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo that carried a spirit of contentment and elegance for their new hair salon. I came up with a concept that did not go the obvious path of crafting simply a stylized orchid but instead designed a company logo that suggested an orchid in the pattern of a swirl featured in to the letter O in the name and by putting attention on the concept with the figure of a hummingbird hovering above the logo design itself. The obvious path in creating a company logo is more often than not the incorrect course and in this case, the design ended up not being about the orchid but alternately laid the emphasis on the feeling that they wanted to project to their clients.

Arabian steed logo style created for a horse ranch that concentrates on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo developed a unique logo concept customized to embody the unique physical traits of the Arabian breed of equines. With a different head shape and higher tail carriage, the Arabian is one of the highly immediately recognizable horse breeds in the world.

Las Cafe logo style a tiny dining establishment, style includes a changed script font which floats above a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny dining establishment, layout contains a modified manuscript typeface which hovers above a team of ornate lines and dots.

Logo style for a software developer the layout functions and also famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and drive management. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone with regards to what business they are in or how it relates to their specific location. However it represented something to the business owner of the business and in quite a few cases the meaning behind a logo design is just as important as how it serves the business it stands for.

Advance logo layout created for a Petaluma interior developer, layout feature a series of red circles that intersect as well as change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Petaluma interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, explores, collaborates, and manages such projects. Interior design is a diverse occupation that includes conceptual development, area planning, site evaluations, programming, research, corresponding with the stakeholders of a project, construction supervision, and implementation of the design.

logo style provided for Advanced Leadership Solutions, the characters for letter V and A in middle of words progressed have been changed to tie straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Petaluma logo design job was undertaken for a management guide that helps business professionals to develop into more efficient at handling people, expectations, and productivity.

A logo layout featuring a fisherman in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the owners of On the Fly knew the market was primed for an outdoor sporting merchant that operates as a consignment company. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all sorts of interests, a spot to sell their secondhand goods to other sports enthusiasts. I designed their Petaluma logo design dsign along with an image that garners the interest of traffic and projects an image that arouses the passion of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and peaceful habitat.
Logo style MQ farms, this logo style has a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t really produced for an Petaluma area farm it was really designed for a products broker, and this business logo was one of a handful of which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to create a brand mark that projects confidence, effectiveness, and luxury.
Logo designed for the use of an indication for the dining establishment (Brewgrrs), it is an elaborate manuscript font style that is evocative a famous sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat undertaking where I worked directly with the business owner to create a logo design which worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung above their doors, and was highly visible and very legible from over a block away.