San Bernardino Logo Design

Every new San Bernardino company realizes that they are in need of a logo, yet few new business owners thoroughly understand the vital role their logo design can take in their success, or the reason that one logo design functions more effectively than another. A company logo has a critical and long-term influence on the growth of a company, pick the correct one and it can make the door swing and phone ring, go with the wrong one and it will be a barrier and an impediment for the life of a business. The logos included in the ImageCo portfolio help San Bernardino companies succeed, they are effective in any given situation and the main reason they are so effective is because they all have these five features in common.
  1. Simplicity: simple logo designs do not require consideration, they can be realized in merely a glimpse.
  2. Scalability: from business cards to billboards a scalable business logo will continue to be legible and equally emotive at every scale.
  3. Versatility: logos that function on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they represent.
  5. Relevance: a company logo needs to be timeless and should feel relevant today, tomorrow, and thirty years from today.

Retro logo design of a bicycle created for a San Bernardino coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were actually launching in an old section of the city and wanted to cast a vintage atmosphere without coming across as boring or low energy. I fulfilled the two jobs via creating a trademark design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

clinical logo design with a microscopic lense slide and also germs designed for San Bernardino clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which investigates the root causes and outcomes of diseases, mainly the field of medicine that deals with the clinical assessment of samples of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is the only instance I call to mind where I was in a position to incorporate a bacteria-laden microscope slide right into a logo design.

Generally I attempt not to be overly literal with a concept and to a degree, this design approaches the company it serves quite literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more intriguing, more interest grabbing and even more meaningful.

logo style with a jumping eco-friendly frog developed for a family members enjoyable facility in San Bernardino.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of jobs that come my way, I’ve produced dozens of logo designs for physicians, dental experts, and legal professionals but Cool Springz is without question the only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the title of the company features the word springz in its name the obvious choice would have been to include a couple springs into the concept but Cool Springz is a fun location to go and spring doesn’t really reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more enthusiastic high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I came up with was transformed into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo design featuring a group of birds, a mountain, a trail, a stream, and also a tree - designed for San Bernardino traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche area because travel photographers don’t capture locations or things but rather project emotional experiences by means of the pictures they record. The idea behind this logo concept was to use negative space to project more than what was visible upon first view, which I think is quintessential of almost all professional photographers in that they oftentimes share whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance which can’t be communicated with just words. I attempted to do something comparable to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  San Bernardino logo design but also to show the depth in her work and in the way that she perceives the world through the lens of her camera.

 San Bernardino logo layout with a seagull used for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I really take pleasure in and the Coastal Wireless design was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A however the customer, while he liked the concept, didn’t care for my choice of birds. This particular guy genuinely hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his contempt for this specific variety of sea bird.

When I turn a concept over to a customer I urge all of them to share it with friends and family members as well as with other people that they don’t actually know so as to get impartial point of views on the benefit of a design. Fortunately, he shared it with his whole family and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original design.

Logo designs are a strange animal in the design world because the people that have a tendency to hire an expert to design their business logo realize how important a logo design is for their company so they are way more invested in the end result. Every logo design job possesses it’s share of challenges, however the most significant challenge is identifying that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for San Bernardino book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, however it is the most crucial part of a published book since it is often the initial thing a person sees in the bookstore. Regarding a publishing company, it’s the opportunity they will ever have to promote their product and get their logo design in front of the individuals that shop for actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo design has two letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it seems like that in many cases one of the things individuals usually tend to remember the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle air service located in LA and while I’m not sure it actually “took off” their business logo didn’t ground them. The bookend A’s in their brand lent itself well to imparting a sense of airline flight and it was certainly a victory.

 San Bernardino logo design made use of for advertising and a tag layout for Vintage Situation features an archaic typeface design.

Vintage Case | Logo Design

Vintage case focused in brand new cases for music instruments, which appeared to be much older cases. For this brand design I strove to come up with a logo that offered a fluid vintage feel to it and could easily be utilized for everything from a web site to an insignia on brand new cases that seemed like they were from another point in time.

Logo design produced for an orthodontist in San Bernardino, design consist of an arc with lines intersecting via it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most difficult logo projects due to the fact that it seems that each and every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden careers when it comes to small business advertising, if dining establishments approached their branding in the same way dental practices do every one of their logos would definitely be a picture explaining anything they served, McDonalds would most likely contain a picture of a potato and a cow.

I understand the thinking behind adding an image of something mouth associated to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really love doing dental care business logos simply because it challenges me to come up with a design that implies dentistry or a particular area of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this design over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo design made for a family not-for-profit, the logo design includes 4 characters surprised in height to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be representative of the love that William McNally had for the folks in his city. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution wants to relate.

The McNally Foundation’s name provided a distinct opportunity to do a logo which conveyed that they were about families without being openly tacky about it. The aim of a logo is to be remembered and recognized and if the designer attempts to use the logo design to describe specifically how individuals should think or feel they don’t understand the mission of a logo. If people have to think about a logo to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that explains itself won’t have the likelihood to be understood.

Logo layout produced for a hair layout studio including a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo which carried a feeling of serenity and connection for their new hair studio. I came up with a concept which did not go the obvious route of designing simply a stylized orchid but instead designed a business logo which implied an orchid in the pattern of a swirl featured in to the letter O in the name and by placing emphasis on the concept using the silhouette of a hummingbird hovering over the image itself. The obvious path in designing a business logo is generally the incorrect route and in this case, the design ended up not being about the flower but alternately put the importance on the emotion that they wanted to transmit to their clients.

Arabian horse logo design developed for a horse ranch that specializes in reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo designed a unique logo concept customized to illustrate the unique physical traits of the Arabian type of horses. With an unique head form and high tail carriage, the Arabian is one of the highly quite easily identifiable horse lineages in the entire world.

Las Cafe logo style a small restaurant, design consists of a modified script font style which hovers over a group of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small dining establishment, layout consists of a changed script font which hovers above a group of luxuriant lines as well as dots.

Logo layout for a software program developer the style features and also renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and disk managing. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection in between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding what business they are in or how it relates to their specific location. Nevertheless it meant something to the owner of the company and in quite a few cases the symbolism supporting a company logo is equally as important as how it serves the business it stands for.

Evolve logo layout created for a San Bernardino indoor designer, style attribute a series of red circles that intersect as well as change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a San Bernardino interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, explores, coordinates, and oversees such tasks. Interior design is a multifaceted occupation that involves conceptual development, area planning, location inspections, programming, analysis, interacting with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo design done for Advanced Leadership Solutions, the characters for letter V and A in middle of the word advanced have actually been modified to tie straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular San Bernardino logo design project was done for a leadership coach that enables business professionals to become more successful at managing people, expectations, and profitability.

A logo design featuring an angler in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly knew the market place was primed for an outdoor sporting retailer that operates as a consignment firm. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all sorts of passions, a place to sell off their previously owned products to other sports enthusiasts. I tailored their San Bernardino logo design dsign using an illustration which garners the interest of vehicles and sends an image that wakens the passion of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and serene habitat.
Logo layout MQ ranches, this logo design has a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t actually designed for an San Bernardino area farm it was in reality developed for a commodities broker, and this logo was one of several that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to generate a brand mark that projects assurance, success, and wealth.
Logo developed for the use of an indication for the dining establishment (Brewgrrs), it is an ornate script typeface that is similar to a famous sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking in which I worked directly with the business owner to create a logo design which worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign which hung over their doors, and was highly visible and very legible from over a block away.