How much should I charge for a logo?

Dear Austin, "I'm reaching here but I'm hoping you will be willing to help me. I know you're busy, and I really don't want to take up more than 2 minutes of your time. If you're willing to reply I would so very much appreciate it. I have some self-taught skills in graphic design. My older brother owns a franchise that ... Read More
TimHow much should I charge for a logo?

Logo Design Auctions – Where Everybody Loses

Why Logo Auctions cost more in the long run. Logo auctions and logo contests provide a simple and affordable way of getting a cheap logo, the problem is that they are as bad for the person that buys the logo as they are for the person that designs it. Typically how it works is that a customer will fill out … Read More

TimLogo Design Auctions – Where Everybody Loses

WHAT’S IN A NAME?

As a designer who does a lot of logo designs, a common dilemma that many businesses face are names that limit what kind of logo design will work for them. I believe the main reason I deal with this so often is that people don’t understand what a brand image is; they start with the notion that their name and … Read More

TimWHAT’S IN A NAME?

SCREWDRIVERS ARE CRAPPY HAMMERS

I get a lot of quote requests from people that have already figured out exactly what they want for a logo, they just need somebody to design it for them. Sometimes people actually come up with a good idea but more often than not their ideas aren’t very good, and sometimes they are downright awful;  here’s an example: I’m starting a new … Read More

TimSCREWDRIVERS ARE CRAPPY HAMMERS

I NEED TO INTERVIEW A DESIGNER FOR CLASS

I get an email about once a week from a student who’s been given an assignment by their instructor to interview a working designer. The email I got today reads: I am a graphic design student at RIT and as an assignment we need to “interview” a designer. I was wondering if you might take the time to answer these … Read More

TimI NEED TO INTERVIEW A DESIGNER FOR CLASS

HAPPY MEAL LOGO DESIGN

Can I get an order of fries with that logo? There seems to be a trend in the business world that has spilled over from the fast food industry, the package deal. Consumers love package deals almost as much as the marketers that come up with them. They offer the feeling that you’re getting so much more for your money … Read More

TimHAPPY MEAL LOGO DESIGN