Broomfield Logo Design

Nearly every new Broomfield business realizes that they need a logo, yet few new business owners thoroughly grasp the pivotal role their organization logo can make in their financial success, or exactly why one logo design works more effectively than another. A logo design has a critical and long term impact on the financial success of a business, go with the right one and it can make the door swing and phone ring, select the wrong one and it can be a barrier and an impediment for the life span of an organization. The logos featured in the ImageCo portfolio help Broomfield companies succeed, they are effective in any given scenario and the reason they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logos don’t demand contemplation, they can be realized in just a glance.
  2. Scalability: from business cards to signboards a scalable logo design will remain legible and equally emotive at virtually any dimension.
  3. Versatility: logos that function on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they stand for.
  5. Relevance: a company logo should be timeless and should feel relevant today, tomorrow, and twenty five years from today.

Retro logo layout of a bicycle produced for a Broomfield coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee bar were opening in an old part of the city and really wanted to visualize an old-fashioned vibe without appearing as stodgy or low energy. I achieved both jobs by means of creating a custom logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

clinical logo layout with a microscopic lense slide and also bacteria developed for Broomfield clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the triggers and outcomes of diseases, especially the branch of medicine which works with the clinical evaluation of samples of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is the only instance I recollect in which I was able to incorporate a bacteria-laden microscope slide right into a business logo design.

Generally I try not to be overly literal with a design and to a degree, this specific design approaches the company it serves quite literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more captivating, more interest grabbing and a lot more memorable.

logo style with a jumping environment-friendly frog created for a family members fun center in Broomfield.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of projects which come my way, I’ve done dozens of logo designs for physicians, dental offices, and lawyers but Cool Springz is without question the only trampoline park which I have actually ever had the opportunity to work on.

Given that the name of the company features the word springz in its name the obvious choice would have been to include a some springs into the concept but Cool Springz is a fun place to go and spring does not really resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more dynamic high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they used for promotion and marketing. I also think this is the only time that a logo I did was made into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo design including a flock of birds, a mountain, a path, a stream, and a tree - made for Broomfield traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche area due to the fact that travel photographers don’t capture places or things but rather project emotional journeys by means of the photos they record. The idea behind this logo design was to use negative space to communicate more than what was visible upon initial view, which I think is quintessential of the majority of good photographers in that they often share whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness that can’t be communicated with mere words. I made an effort to do something much the same to this logo design by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Broomfield logo but also to reveal the depth in her work and in the way that she perceives the world through the lens of her camera.

 Broomfield logo layout with a seagull used for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I seriously enjoy and the Coastal Wireless assignment was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the letter A but my client, even though he liked the concept, really did not care for my choice of birds. This guy really hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his aversion for this specific variety of sea bird.

When I turn a design over to a customer I encourage them to talk about it with friends and colleagues and family members as well as with other people that they don’t actually know so as to get honest point of views on the merit of a concept. Fortunately, he discussed it with his whole family and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he went with the original concept.

Custom logo designs are a weird creature in the design world because the people that are inclined to hire a professional to design their logo realize how important a logo design is for their company so they are way more invested in the end result. Every logo design job has it’s portion of challenges, however the greatest obstacle is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for Broomfield book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, nevertheless it really is the most essential part of a published book since it is in most cases the primary thing a person sees in the book shop. With respect to a publisher, it’s the most ideal opportunity that they will likely ever have to advertise their product and get their logo design in front of the men and women that buy actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo design has two letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it seems that in many cases one of the traits people tend to recollect the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle airline company located in LA and while I’m not certain it actually “took off” their custom logo didn’t slow them. The bookend A’s in their brand lent itself well to affording a spirit of air travel and it was surely a winner.

 Broomfield logo style made use of for marketing and a label design for Vintage Case includes an old-fashioned font layout.

Vintage Case | Logo Design

Vintage case focused in brand new cases for musical instruments, that appeared to be antique cases. For this brand concept I attempted to come up with a logo that had a fluid vintage feel to it and could be used for anything from a web site to an insignia on brand new cases that appeared like they were from another generation.

Logo developed for an orthodontist in Broomfield, design consist of an arc with lines intersecting via it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most challenging and difficult logo projects due to the fact that it appears that virtually every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden professions when it comes to small business branding, if dining establishments approached their advertising in the very same way dental professionals do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would most likely have a picture of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really enjoy doing dentist business logos because it challenges me to come up with a design that implies dentistry or a specific area of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular concept over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design created for a family members not-for-profit, the logo includes 4 characters surprised in elevation to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be representative of the love that William McNally had for the folks in his community. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or institution wishes to project.

The McNally Foundation’s name presented a unique opportunity to do a logo design which conveyed that they were about families without being overtly cheesy about it. The aim of a logo is to be remembered and recognized and if the designer tries to use the logo to describe exactly how people should think or feel they don’t understand the purpose of a logo. If you have to consider a logo design to understand what it means, it has failed, a logo needs to be immediately understood and a logo that explains itself won’t have the chance to be comprehended.

Logo design produced for a hair style studio including a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo which carried a sense of calmness and class for their new hair salon. I created a design that didn’t go the obvious route of creating simply a stylized orchid but alternatively designed a company logo which implied a flower in the formation of a swirl incorporated in to the letter O in the title and by placing attention on the logo design using the figure of a hummingbird floating above the image itself. The obvious path in designing a company logo is frequently the wrong direction and in this case, the design ended up not being about the flower but instead put the focus on the feeling that they wanted to project to their clients.

Arabian horse logo design created for an equine ranch that concentrates on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind company logo concept fashioned to manifest the unique physical traits of the Arabian kind of equines. By having an unique head form and high tail posture, the Arabian is one of the very most easily recognizable horse lineages in the world.

Las Coffee shop logo style a small dining establishment, design contains a modified manuscript font which floats over a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small dining establishment, design contains a changed manuscript typeface which hovers over a team of luxuriant lines and also dots.

Logo design for a software programmer the design functions and renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and hard drive management. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge in between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. However it symbolized something to the owner of the business and in quite a few cases the meaning behind a business logo is just as important as how it brands the business it stands for.

Progress logo design created for a Broomfield indoor developer, layout attribute a series of red circles that converge and change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Broomfield interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, investigates, collaborates, and manages such ventures. Interior design is a multifaceted profession that involves conceptual development, space planning, site examinations, programming, investigation, corresponding with the stakeholders of a project, construction supervision, and implementation of the design.

logo design done for Advanced Leadership Solutions, the characters for letter V as well as A in middle of the word progressed have been changed to link directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Broomfield logo design project was done for a leadership guide that helps business professionals to become more successful at handling people, expectations, and profitability.

A logo design including an angler in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly recognized the market place was primed for an outdoor sporting retailer that functions as a consignment business. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all kinds of interests, a spot to market their pre-owned equipment to other sports enthusiasts. I created their Broomfield logo dsign with a graphic that seizes the interest of vehicles and sends an image that wakens the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ ranches, this logo style has an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t really developed for an Broomfield regional farm it was really developed for an investments broker, and this trademark was one of several which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to produce a graphic that projects self-confidence, success, and affluence.
Logo design designed for the use of an indication for the restaurant (Brewgrrs), it is an ornate manuscript typeface that is reminiscent of a famous sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking where I worked closely with the proprietor to develop a business logo that worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign that hung above their doors, and was highly visible and very easy to read from over a block away.