Evans Logo Design

Nearly every new Evans venture knows they require a logo, but few new business owners entirely recognize the key role their logo design will make in their financial success, or precisely why one business logo works far better than another. A logo design has an immediate and long-term effect on the financial success of a business, choose the right one and it will make the door swing and phone ring, select the wrong one and it will be an obstacle and a hindrance for the life of a business. The logos presented in the ImageCo portfolio help Evans companies succeed, they are effective in any given scenario and the main reason they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logo designs don’t demand consideration, they can be understood in merely a look.
  2. Scalability: from business cards to signboards a scalable logo will stay legible and just as emotive at every scale.
  3. Versatility: logos that work on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they represent.
  5. Relevance: a company logo must be timeless and will feel relevant today, tomorrow, and twenty years from now.

Retro logo style of a bicycle produced for a Evans coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were actually opening in an older part of town and really wanted to visualize a retro feel without appearing as uninteresting or low energy. I accomplished each of the jobs by means of designing a symbol design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

medical logo style with a microscopic lense slide and germs developed for Evans medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which investigates the causes and effects of diseases, especially the field of healthcare that deals with the clinical examination of samples of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is the only instance I recollect where I was in a position to incorporate a bacteria-laden microscope slide right into a business logo design.

Usually I attempt not to be overly literal with a concept and to a degree, this design approaches the company it represents rather literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more appealing, more focus grabbing and more memorable.

logo design with a leaping environment-friendly frog designed for a household enjoyable facility in Evans.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects that come my way, I’ve produced dozens of logo designs for physicians, dental professionals, and attorneys but Cool Springz is without question the only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the title of the business features the word springz in its name the clear choice would have been to integrate a few springs into the concept but Cool Springz is a fun place to go and spring does not really reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more dynamic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they used for advertising. I also believe this is the only time that a logo I created was made into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo design including a flock of birds, a mountain, a path, a stream, and a tree - made for Evans travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche area due to the fact that travel photographers don’t shoot locations or things but instead reveal emotional experiences through the pictures they record. The idea behind this logo design was to make use of negative space to convey more than what was visible upon initial glance, which I think is representative of the majority of professional photographers in that they often share whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance that can’t be communicated with just words. I made an effort to do something comparable to this logo by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Evans logo design but also to reveal the depth of her art and in the way that she perceives the world through the lens of her camera.

 Evans logo style with a seagull used for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I honestly savor and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the letter A but the customer, even though he liked the concept, didn’t care for my choice of birds. This particular guy genuinely loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his aversion for this specific type of sea bird.

When I turn a concept over to a client I urge all of them to talk about it with friends and colleagues and family as well as with other people that they don’t even know so as to get honest assessments on the merit of a concept. Fortunately, he shared it with his family members and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Logo designs are a weird animal in the design world given that the people that tend to hire an expert to create their logo comprehend how crucial a logo design is for their organization so they are much more invested in the end result. Every logo project has it’s share of hurdles, but the largest challenge is identifying that sweet spot in a design that works really well at the job it’s required to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo design with bamboo in the background, layout for Evans book publisher

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, but it is the most critical part of a published book considering that it is in most cases the very first thing a person sees in the book shop. With regard to a publisher, it’s the optimal opportunity they will ever get to advertise their brand and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo design has two letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines come and go however it seems like that in many occurrences 1 of the items people usually tend to remember the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle air service based in LA and although I’m not sure it actually “took off” their business logo didn’t ground them. The bookend A’s in their brand lent itself well to imparting a sense of air travel and it was surely a success.

 Evans logo design used for advertising and marketing and also a tag layout for Vintage Situation includes an old font design.

Vintage Case | Logo Design

Vintage case focused in new cases for music instruments, that seemed to be much older cases. For this brand design I strove to come up with a logo that offered a fluid old style feel to it and could be utilized for every thing from a website to an insignia on brand new cases that seemed like they were from another generation.

Logo design developed for an orthodontist in Evans, design include an arc with lines converging with it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most difficult logo design jobs due to the fact that it seems that each and every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden professions when it comes to company advertising, if restaurants approached their branding in the very same way dental practitioners do every one of their logos would definitely be a picture trying to explain something they served, McDonalds would likely include an image of a potato and a cow.

I understand the thinking behind adding an image of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really love doing dentist logos because it challenges me to come up with a design that implies dentistry or a particular area of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this design over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo made for a family members not-for-profit, the logo includes 4 characters startled in elevation to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be representative of the love that William McNally had for the people residing in his community. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or institution wishes to communicate.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design that communicated that they were about families without being overtly tacky about it. The objective of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to illustrate how individuals should think or feel they don’t understand the purpose of a logo. If viewers have to consider a logo to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo that illustrates itself won’t have the opportunity to be understood.

Logo style created for a hair layout studio including a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo which carried a sense of ease and class for their new hair salon. I came up with a concept that did not go the obvious direction of designing merely a stylized orchid but rather crafted a business logo that implied an orchid in the formation of a swirl blended in to the letter O in the name and by placing attention on the concept using the silhouette of a hummingbird floating over the logo itself. The obvious path in creating a business logo is generally the wrong course and in this case, the design ended up not being about the flower but alternately laid the attention on the emotion that they wanted to transmit to their customers.

Arabian horse logo layout created for an equine ranch that focuses on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind custom logo concept styled to embody the unique physical traits of the Arabian type of equines. By having an identifiable head shape and very high tail posture, the Arabian is one of the most immediately identifiable equine breeds in the world.

Las Cafe logo layout a tiny dining establishment, layout consists of a modified script typeface which hovers over a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small restaurant, style consists of a changed manuscript font which floats over a team of ornate lines and also dots.

Logo design for a software designer the layout functions and also famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and disk operations. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge in between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone about what business they are in or how it relates to their specific location. But it symbolized something to the owner of the company and in quite a few cases the significance supporting a logo design is just as important as how it serves the organization it represents.

Develop logo layout produced for a Evans interior developer, layout function a collection of red circles that intersect as well as replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Evans interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, explores, coordinates, and manages such ventures. Interior design is a multifaceted profession that consists of conceptual development, area planning, location examinations, programming, research, communicating with the stakeholders of a project, construction supervision, and implementation of the design.

logo design done for Advanced Management Solutions, the personalities for letter V and also A in middle of words progressed have been changed to connect straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Evans logo design job was undertaken for a management consultant that assists business leaders to become more successful at overseeing people, expectations, and productivity.

A logo design featuring a fisherman in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly realized the market place was prepared for an outdoor sporting merchant that operates as a consignment company. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all kinds of interests, a place to market their pre-owned products to other sports enthusiasts. I designed their Evans business logo dsign along with an illustration which captures the attention of traffic and sends an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and serene habitat.
Logo layout MQ ranches, this logo style has an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t really composed for an Evans area farm it was really created for a commodities broker, and this particular brand was one of multiple which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to generate an identity that projected self-assurance, effectiveness, and luxury.
Logo design developed for the use of an indicator for the dining establishment (Brewgrrs), it is a luxuriant manuscript typeface that is similar to a popular sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project where I worked directly with the proprietor to develop a business logo which worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung above their doors, and was highly visible and very easy to read from over a block away.