Middletown Logo Design

Nearly every new Middletown organization understands that they are in need of a logo, however few entrepreneurs fully are aware of the essential role their organization logo can make in their financial success, or why one logo functions far better than another. A logo design has an instant and lasting influence on the prosperity of a business, choose the right one and it can make the door swing and cash register ring, select the incorrect one and it will be an obstacle and a hindrance for the life of a business. The logos included in the ImageCo portfolio help Middletown companies prosper, they are effective in any given scenario and the reason they are so effective is that they all have these five things in common.
  1. Simplicity: simple logo designs do not require consideration, they can be realized in just a glimpse.
  2. Scalability: from business cards to posters a scalable business logo will continue to be legible and equally emotive at every dimension.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they represent.
  5. Relevance: a business logo needs to be timeless and should feel relevant today, tomorrow, and twenty years from now.

Retro logo design of a bicycle created for a Middletown coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were opening up in an old part of the town and wished to visualize a retro atmosphere without coming across as stodgy or low energy. I accomplished both of these tasks via designing a symbol concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

clinical logo layout with a microscopic lense slide and also bacteria designed for Middletown clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that analyzes the root causes and consequences of diseases, mainly the field of healthcare that deals with the laboratory evaluation of samplings of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is really the only instance I call to mind in which I was in a position to integrate a bacteria-laden microscope slide into a business logo design.

Generally I try not to be excessively literal with a concept and to a degree, this specific design approaches the company it represents very literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more appealing, more focus grabbing and much more unforgettable.

logo layout with a jumping green frog created for a family members enjoyable facility in Middletown.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of projects that come my way, I’ve produced dozens of logo designs for physicians, dental experts, and attorneys but Cool Springz is without question the one and only trampoline park which I have actually ever had the opportunity to work on.

Given that the title of the business has the word springz in its name the obvious choice would have been to integrate a couple springs into the concept but Cool Springz is a fun place to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more dynamic high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I created was made into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo featuring a group of birds, a hill, a path, a stream, and also a tree - created for Middletown traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche field because travel photographers don’t shoot locations or things but instead communicate emotional journeys by means of the images they record. The thought behind this logo composition was to make use of negative space to communicate more than what was visible upon first view, which I think is quintessential of the majority of professional photographers in that they frequently convey whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness which can’t be communicated with just words. I attempted to do something very similar to this logo by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Middletown logo but also to reveal the depth to her work and in the way that she sees the world through the lens of her camera.

 Middletown logo style with a seagull utilized for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I seriously take pleasure in and the Coastal Wireless design was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the letter A but the customer, while he liked the concept, really did not care for my choice of birds. This particular guy truly loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members didn’t share his contempt for this particular type of sea bird.

When I turn a design over to a customer I urge them to share it with colleagues and family as well as with other people that they don’t even know so as to get impartial viewpoints on the benefit of a concept. Fortunately, he shared it with his family members and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original design.

Logo designs are a weird animal in the design world given that the people that tend to hire an expert to design their logo recognize how important a logo is for their organization so they are way more vested in the end result. Every logo project has it’s portion of difficulties, however the biggest challenge is finding that sweet spot in a design that functions really well at the job it’s required to do in branding a company and also giving the client the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for Middletown publication author

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, yet it is the most essential part of a printed book given that it is ordinarily the first thing a person sees in the book store. Regarding a publisher, it’s the opportunity they will ever get to publicize their product and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo design has 2 letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and go but it seems that in many cases 1 of the aspects consumers usually tend to recollect the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle airline located in LA and although I’m not sure it really “took off” their custom logo didn’t slow them. The bookend A’s in their title lent itself well to conferring a spirit of flight and it was surely a success.

 Middletown logo style used for advertising and marketing as well as a tag layout for Vintage Instance includes an archaic font layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, which looked to be vintage cases. For this logo design I tried to come up with a logo that had a fluid old-fashioned feel to it and could be used for everything from a website to an insignia on brand new cases that appeared like they were from another era.

Logo design produced for an orthodontist in Middletown, style include an arc with lines converging via it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most challenging and difficult logo design jobs considering that it appears that every single dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden careers when it comes to company branding, if dining establishments approached their advertising in the exact same way dental offices do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would likely contain a picture of a potato and a cow.

I recognize the thinking behind adding an image of something mouth related to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really love doing dental business logos because it challenges me to come up with a design that implies the field of dentistry or a certain field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular design over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo created for a family not-for-profit, the logo features 4 characters startled in elevation to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be illustrative of the devotion that William McNally had for the residents in his city. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or organization hopes to convey.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design that communicated that they were about families without being openly corny about it. The intention of a logo is to be remembered and recognized and if the designer attempts to use the logo design to illustrate how people ought to think or feel they don’t understand the purpose of a logo. If viewers have to ponder a logo design to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo that explains itself won’t have the chance to be comprehended.

Logo style created for a hair design studio featuring a script font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo that projected a feeling of calmness and class for their new hair studio. I created a design which did not go the obvious direction of crafting simply a stylized orchid but instead crafted a logo design which implied a flower in the formation of a swirl integrated into the letter O in the name and by placing attention on the logo design with the silhouette of a hummingbird floating above the image itself. The obvious path in designing a logo is oftentimes the incorrect course and in this case, the design ended up not being about the flower but instead put the attention on the emotion that they really wanted to forecast to their customers.

Arabian horse logo style developed for a horse ranch that specializes in breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind logo concept fashioned to epitomize the unique physical traits of the Arabian type of horses. By having an identifiable head shape and higher tail carriage, the Arabian is one of the most easily recognizable equine types in the whole world.

Las Cafe logo layout a little dining establishment, style consists of a changed script font which floats over a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little restaurant, design consists of a modified manuscript font style which floats over a team of luxuriant lines and dots.

Logo design for a software application developer the style attributes and renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and hard drive operations. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge in between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it intimated something to the business owner of the company and in quite a few cases the symbolism behind a logo is just as important as how it brands the company it stands for.

Advance logo layout produced for a Middletown interior designer, design attribute a series of red circles that converge as well as change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Middletown interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, investigates, collaborates, and oversees such tasks. Interior design is a diverse occupation that consists of conceptual development, area planning, location inspections, programming, study, interacting with the stakeholders of a project, building and construction management, and implementation of the design.

logo design done for Advanced Management Solutions, the personalities for letter V and A in center of words progressed have actually been customized to connect straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Middletown logo design project was completed for a leadership guide that assists business leaders to develop into more effective at supervising people, expectations, and productivity.

A logo design including an angler in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the owners of On the Fly understood the market place was prepared for an outdoor sporting retailer that functions as a consignment company. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all kinds of passions, a place to sell their secondhand equipment to other sports enthusiasts. I created their Middletown logo design dsign along with a graphic which captures the interest of traffic and projects an image that calls to mind the passion of the outdoors. With traffic that averages forty five mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.
Logo design MQ farms, this logo design has a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t actually designed for an Middletown regional farm it was in reality designed for an investments broker, and this trademark was one of multiple which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to create an identity that projects self-assurance, financial success, and opulence.
Logo made for making use of an indication for the dining establishment (Brewgrrs), it is a luxuriant script font style that is reminiscent of a popular sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat undertaking in which I worked directly with the owner to develop a business logo which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage that hung above their doors, and was highly visible and very easy to read from over a block away.