New Canaan Logo Design

Each and every new New Canaan business knows they need a logo, yet few entrepreneurs entirely are aware of the essential role their organization logo can take in their success, or why one logo functions far better than another. A logo design has an immediate and long-term effect on the success of a company, choose the correct one and it can make the door swing and phone ring, select the wrong one and it can be an obstacle and a hindrance for the longevity of a company. The logos featured in the ImageCo portfolio help New Canaan businesses succeed, they are effective in any given scenario and the reason they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logos don’t require contemplation, they can be understood in just a glance.
  2. Scalability: from business cards to posters a scalable business logo will stay legible and just as emotive at virtually any size.
  3. Versatility: logos that work on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they stand for.
  5. Relevance: a logo should be enduring and will feel relevant today, tomorrow, and twenty five years from today.

Retro logo design of a bicycle produced for a New Canaan coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee shop were actually launching in an old part of town and wished to project a retro atmosphere without appearing as stodgy or low energy. I achieved each of the jobs via developing a business logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

medical logo layout with a microscopic lense slide as well as bacteria designed for New Canaan medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the causes and effects of diseases, especially the field of medicine that works with the laboratory assessment of samples of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is the sole instance I call to mind in which I was in a position to incorporate a bacteria-laden microscope slide into a logo design.

Normally I try not to be extremely literal with a design and to a point, this design approaches the company it serves quite literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more intriguing, more interest grabbing and much more memorable.

logo design with a jumping green frog developed for a family members enjoyable facility in New Canaan.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of projects which come my way, I’ve done dozens of logo designs for doctors, dentists, and lawyers but Cool Springz is without question the only trampoline park that I have ever gotten the opportunity to work on.

Given that the name of the company features the word springz in its name the obvious choice would have been to incorporate a few springs into the concept but Cool Springz is a fun place to go and spring does not really resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I created was made into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo design including a flock of birds, a mountain, a trail, a stream, as well as a tree - made for New Canaan travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche speciality due to the fact that travel photographers don’t capture places or things but instead convey emotional journeys by means of the images they record. The idea behind this logo concept was to use negative space to communicate more than what was visible upon initial glance, which I think is quintessential of the majority of professional photographers in that they frequently convey whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance that can’t be conveyed with just words. I attempted to do something much the same to this logo design by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  New Canaan logo design but also to reveal the depth in her art and in the way that she views the world through the lens of her camera.

 New Canaan logo layout with a seagull used for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I seriously take pleasure in and the Coastal Wireless assignment was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A but the customer, while he liked the concept, didn’t care for my choice of birds. This particular guy genuinely hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his scorn for this particular type of sea bird.

When I turn a design over to a customer I urge all of them to discuss it with friends and colleagues and family as well as with people that they don’t actually know so as to get neutral assessments on the worthiness of a design concept. Fortunately, he discussed it with his whole family and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original concept.

Custom logo designs are a weird animal in the design world because the people that are inclined to hire a professional to create their business logo recognize how crucial a logo is for their company so they are much more invested in the result. Every logo project has it’s portion of challenges, however the greatest challenge is finding that sweet spot in a design that operates really well at the task it’s needed to do in branding a business and also providing the client the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for New Canaan book author

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, nevertheless it really is the most essential part of a published book due to the fact that it is usually the primary thing a person sees in the book shop. For a publishing company, it’s the optimal opportunity that they will likely ever get to spotlight their brand and get their logo design in front of the men and women that buy actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo has 2 letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines come and go however it looks like that in many cases one of the aspects individuals tend to recall the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle airline based in LA and although I’m not sure it really “took off” their logo design didn’t slow them. The bookend A’s in their title lent itself well to imparting a feeling of airline flight and it was undoubtedly a victory.

 New Canaan logo design utilized for advertising and marketing and also a tag design for Vintage Instance includes an archaic font layout.

Vintage Case | Logo Design

Vintage case focused in brand new cases for music instruments, which appeared to be much older cases. For this logo concept I strove to come up with a logo that provided a fluid old style feel to it and could easily be used for every thing from a web page to a label on brand new cases that seemed like they were from a different point in time.

Logo design produced for an orthodontist in New Canaan, style consist of an arc with lines intersecting with it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most challenging logo design projects because it appears that every single dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden fields when it comes to business advertising, if dining establishments approached their advertising in the same way dental practitioners do every one of their company logos would definitely be a picture trying to explain something they served, McDonalds would most likely have a picture of a potato and a cow.

I recognize the thinking behind including an image of something mouth associated to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really love doing dentistry business logos because it challenges me to come up with a design that implies dentistry or a specific area of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular concept over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo created for a household nonprofit, the logo includes 4 personalities surprised in elevation to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be representative of the devotion that William McNally had for the folks in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the company or organization wants to relate.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design which conveyed that they were about families without being openly cheesy about it. The objective of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to summarize specifically how people should think or feel they don’t understand the objective of a logo. If viewers have to consider a logo to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo that describes itself will never have the chance to be understood.

Logo style produced for a hair style workshop featuring a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo which conveyed a sense of relaxation and class for their new hair salon. I came up with a design which did not go the obvious direction of making just a stylized orchid but instead crafted a logo which implied a flower in the formation of a swirl integrated in to the letter O in the name and by placing attention on the concept using the figure of a hummingbird floating above the image itself. The obvious path in creating a logo design is in most cases the wrong direction and in this case, the design ended up not being about the flower but instead put the importance on the emotion that they really wanted to forecast to their customers.

Arabian equine logo layout produced for a horse cattle ranch that focuses on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo designed a distinct brand concept tailored to exemplify the unique physical traits of the Arabian kind of horses. With an identifiable head form and high tail carriage, the Arabian is one of the highly easily identifiable horse types in the world.

Las Coffee shop logo style a small restaurant, style includes a changed script font which hovers above a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small dining establishment, layout contains a customized manuscript font style which hovers above a group of luxuriant lines as well as dots.

Logo style for a software application designer the layout functions and legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and drive operations. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding to what business they are in or how it relates to their specific location. But it symbolized something to the business owner of the business and in quite a few cases the substance supporting a logo is just as important as how it serves the company it represents.

Progress logo layout created for a New Canaan interior designer, design attribute a collection of red circles that converge and also change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a New Canaan interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, explores, coordinates, and oversees such tasks. Interior design is a multifaceted profession that includes conceptual development, space planning, site evaluations, programming, analysis, communicating with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo design done for Advanced Leadership Solutions, the personalities for letter V as well as A in center of the word advanced have been modified to connect directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular New Canaan logo design assignment was done for a leadership guide that enables business leaders to become more successful at handling people, expectations, and profitability.

A logo layout including a fisherman in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting fans the founders of On the Fly realized the market was primed for an outdoor sporting store that operates as a consignment firm. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of interests, a place to sell off their secondhand equipment to other sports enthusiasts. I designed their New Canaan logo design dsign along with an image which garners the interest of traffic and sends an image that invokes the passion of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.
Logo design MQ farms, this logo style has a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t really created for an New Canaan area farm it was really devised for an investments broker, and this particular brand was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to produce a image that projected trust, effectiveness, and luxury.
Logo made for using an indication for the restaurant (Brewgrrs), it is a luxuriant script typeface that is evocative a famous sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking in which I worked directly with the owner to develop a business logo that worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign that hung above their doors, and was highly visible and very legible from over a block away.