Oak Park Logo Design

Every new Oak Park organization understands that they are in need of a logo, yet few new business owners fully are aware of the key role their organization logo can perform in their becoming successful, or exactly why one logo design functions better than another. A business logo has an instant and lasting impact on the success of a business, go with the right one and it can make the door swing and phone ring, go with the wrong one and it will be an obstacle and a hindrance for the longevity of a business. The logos included in the ImageCo portfolio help Oak Park companies succeed, they are effective in any given circumstance and the reason they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logo designs don’t require contemplation, they can be understood in just a look.
  2. Scalability: from business cards to signboards a scalable business logo will continue to be legible and just as emotive at every dimension.
  3. Versatility: logos that work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they stand for.
  5. Relevance: a business logo must be timeless and will feel relevant today, tomorrow, and forty years from now.

Retro logo style of a bike created for a Oak Park coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and bistro were opening in an older section of town and hoped to visualize a vintage vibe without appearing as boring or low energy. I achieved the two tasks by means of developing a trademark design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

clinical logo layout with a microscopic lense slide and also germs created for Oak Park medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that examines the causes and outcomes of diseases, mainly the field of healthcare which works with the laboratory examination of specimens of body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is the only instance I recall in which I was in a position to incorporate a bacteria-laden microscope slide within a logo design.

Normally I try not to be extremely literal with a concept and to a point, this specific design approaches the company it serves fairly literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more interesting, more focus grabbing and much more memorable.

logo design with a jumping environment-friendly frog designed for a family members fun facility in Oak Park.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of jobs that come my way, I’ve done dozens of logo designs for health care providers, dentists, and attorneys but Cool Springz is without question the only trampoline park which I have ever had the privilege to work on.

Given that the full name of the business features the word springz in its name the obvious choice would have been to include a couple springs into the design but Cool Springz is a fun location to go and spring does not really reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more dynamic high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I created was transformed into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo featuring a flock of birds, a mountain, a route, a stream, as well as a tree - developed for Oak Park traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche area due to the fact that travel photographers tend not to shoot places or things but rather communicate emotional journeys by means of the images they capture. The idea behind this logo design was to make use of negative space to convey more than what was visible upon first glance, which I think is representative of most good photographers in that they frequently tell entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos often have an emotional fullness that can’t be communicated with mere words. I tried to do something the same to this logo design by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Oak Park logo design but also to illustrate the depth to her work and in the way that she sees the world through the lens of her camera.

 Oak Park logo layout with a seagull used for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I honestly savor and the Coastal Wireless project was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A however my client, while he liked the concept, didn’t care for my choice of birds. This guy really disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his scorn for this specific kind of sea bird.

When I turn a design over to a customer I encourage all of them to discuss it with friends and family as well as with individuals that they don’t actually know so as to get unprejudiced judgements on the worthiness of a design. Fortunately, he discussed it with his family members and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original design.

Logo designs are a weird animal in the design world given that the people that are inclined to hire a professional to design their logo realize how important a logo design is for their business so they are much more vested in the result. Every logo design project possesses it’s portion of challenges, however the greatest challenge is identifying that sweet spot in a design that functions really well at the job it’s required to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo layout with bamboo in the background, layout for Oak Park book publisher

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, nevertheless it really is the most important part of a printed book given that it is in most cases the primary thing a person sees in the book shop. Concerning a publisher, it’s the absolute best opportunity they will likely ever get to advertise their product and get their logo design in front of the men and women that buy actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo has two letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart however it seems like that in many cases one of the aspects individuals often tend to recall the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle airline located in LA and while I’m not sure it really “took off” their custom logo didn’t ground them. The bookend A’s in their name lent itself well to conferring a feeling of air travel and it was surely a success.

 Oak Park logo design utilized for marketing and also a tag style for Vintage Case features an archaic typeface style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, that looked to be vintage cases. For this custom logo design I tried to come up with a logo that offered a fluid vintage feel to it and could be utilized for anything from a website to a label on brand new cases that appeared like they were from a different point in time.

Logo design developed for an orthodontist in Oak Park, layout include an arc with lines converging via it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most challenging logo design jobs considering that it appears that virtually every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden careers when it comes to small business marketing, if restaurants approached their advertising in the same way dental professionals do every one of their logos would definitely be a picture trying to explain anything they served, McDonalds would most likely contain a picture of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth related to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really enjoy doing dentistry logos simply because it challenges me to come up with a design that implies dentistry or a specific field of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular design over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo designed for a household not-for-profit, the logo includes 4 personalities startled in elevation to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the families in his city. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or organization wishes to project.

The McNally Foundation’s name provided a unique opportunity to do a logo which communicated that they were about families without being openly corny about it. The intention of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to illustrate exactly how people ought to think or feel they don’t understand the objective of a logo. If viewers have to think about a logo design to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that describes itself will never have the opportunity to be comprehended.

Logo style developed for a hair design workshop featuring a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design that conveyed an atmosphere of contentment and class for their new hair salon. I came up with a design that didn’t go the obvious route of creating just a stylized orchid but rather designed a logo which suggested a flower in the pattern of a swirl featured in to the letter O in the title and by placing attention on the logo design using the silhouette of a hummingbird floating over the image itself. The obvious path in creating a company logo is oftentimes the wrong path and in this case, the design ended up not being about the orchid but instead laid the emphasis on the feeling that they really wanted to transmit to their customers.

Arabian equine logo style produced for a horse ranch that focuses on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo developed a distinct brand concept fashioned to embody the unique physical traits of the Arabian kind of equines. By having an identifiable head shape and high tail posture, the Arabian is one of the very most easily identifiable horse breeds in the entire world.

Las Cafe logo style a tiny restaurant, layout consists of a changed manuscript typeface which floats over a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small restaurant, design consists of a changed script font style which hovers over a team of elaborate lines as well as dots.

Logo style for a software program designer the design attributes and also renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and disk operations. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection in between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it intimated something to the business owner of the company and in many cases the substance behind a logo design is just as important as how it brands the enterprise it represents.

Advance logo design developed for a Oak Park indoor designer, layout feature a series of red circles that intersect and also replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Oak Park interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who plans, explores, collaborates, and oversees such tasks. Interior design is a multifaceted occupation that consists of conceptual development, area planning, location examinations, programming, research, interacting with the stakeholders of a project, building and construction supervision, and execution of the design.

logo design done for Advanced Management Solutions, the personalities for letter V and A in center of words progressed have actually been changed to connect directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Oak Park logo design job was carried out for a management expert that assists business leaders to become more effective at managing people, expectations, and profitability.

A logo layout including a fisherman in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting fans the founders of On the Fly knew the market was prepared for an outdoor sporting store that functions as a consignment company. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all types of interests, a location to market their used products to other sports enthusiasts. I tailored their Oak Park logo dsign utilizing an illustration that captures the interest of vehicles and projects an image that wakens the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.
Logo style MQ ranches, this logo layout has actually an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t really created for an Oak Park area farm it was actually devised for an investments broker, and this creative logo was one of a handful of which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to generate an identity that projects trust, success, and affluence.
Logo design created for the use of a sign for the dining establishment (Brewgrrs), it is a luxuriant script font style that is evocative a renowned sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted quite a lot of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking where I worked closely with the business owner to produce a business logo that worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign that hung over their doors, and was highly visible and very easy to read from over a block away.