Waltham Logo Design

Nearly every new Waltham venture knows they are in need of a logo, however few entrepreneurs entirely realize the key role their business logo can perform in their success, or the reason that one logo design works far better than another. A company logo has an immediate and long term impact on the financial success of a business, choose the right one and it will make the door swing and cash register ring, go with the wrong one and it can be a barrier and an impediment for the life of a company. The logos included in the ImageCo portfolio help Waltham companies succeed, they are effective in any given scenario and the reason they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logo designs don’t demand scrutiny, they can be grasped in just a look.
  2. Scalability: from business cards to billboards a scalable logo will remain legible and just as emotive at virtually any scale.
  3. Versatility: logos that function on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they stand for.
  5. Relevance: a company logo needs to be timeless and will feel relevant today, tomorrow, and forty years from today.

Retro logo design of a bicycle created for a Waltham coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffeehouse were opening in an older section of town and wished to project a nostalgic vibe without appearing as uninteresting or low energy. I achieved the two tasks via developing a custom logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

medical logo style with a microscope slide and germs made for Waltham medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that examines the triggers and consequences of diseases, especially the field of healthcare which deals with the laboratory examination of samplings of body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is the only instance I recall in which I was able to integrate a bacteria-laden microscope slide into a business logo design.

Generally I attempt not to be overly literal with a concept and to a point, this specific design approaches the company it serves fairly literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more intriguing, more interest grabbing and a lot more unforgettable.

logo design with a jumping green frog made for a family enjoyable facility in Waltham.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of jobs that come my way, I’ve produced dozens of logo designs for physicians, dentists, and attorneys but Cool Springz is without question the only trampoline park which I have ever had the privilege to work on.

Given that the title of the business has the word springz in its name the apparent choice would have been to include a couple springs into the design but Cool Springz is a fun destination to go and spring does not really reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better lively high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I came up with was made into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo featuring a flock of birds, a hill, a trail, a stream, and a tree - made for Waltham traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche sector because travel photographers don’t shoot places or things but instead communicate emotional journeys by means of the photos they capture. The thought behind this logo composition was to utilize negative space to convey more than what was visible upon initial glance, which I think is representative of the majority of good photographers in that they often convey entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance which can’t be communicated with mere words. I made an effort to do something similar to this logo by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Waltham logo design but also to show the depth in her art and in the way that she views the world through the lens of her camera.

 Waltham logo layout with a seagull made use of for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I truly relish and the Coastal Wireless design was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the character A but my customer, even though he loved the concept, didn’t care for my choice of birds. This man seriously hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his hatred for this specific kind of sea bird.

When I turn a design over to a client I encourage them to share it with friends and family as well as with people that they don’t actually know so as to get neutral viewpoints on the benefit of a design concept. Fortunately, he discussed it with his whole family and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he went with the original design.

Custom logo designs are a weird animal in the design world because the people that have a tendency to hire an expert to design their logo realize how vital a logo design is for their company so they are way more invested in the final result. Every logo job possesses it’s portion of challenges, however the biggest challenge is identifying that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also providing the client the image they see for themselves.

a red panda logo style with bamboo in the background, design for Waltham publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, nevertheless it really is the most necessary part of a printed book considering that it is usually the first thing a person views in the book shop. Regarding a publisher, it’s the absolute best opportunity that they will ever have to advertise their label and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo design has 2 letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines come and go yet it seems like that in many instances one of the traits people tend to recollect the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle airline company located in LA and although I’m not sure it actually “took off” their business logo didn’t ground them. The bookend A’s in their name lent itself well to imparting a feeling of airline flight and it was surely a victory.

 Waltham logo design used for advertising and a tag design for Vintage Instance includes an old typeface design.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, which looked to be much older cases. For this logo design I tried to come up with a logo that had a fluid old style feel to it and could be utilized for everything from a website to an insignia on brand new cases that looked like they were from another era.

Logo produced for an orthodontist in Waltham, design include an arc with lines converging with it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most difficult logo jobs considering that it appears that each and every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden fields when it comes to business branding, if dining establishments approached their advertising in the very same way dentists do every one of their logo designs would definitely be a picture explaining anything they served, McDonalds would most likely contain an image of a potato and a cow.

I recognize the thinking behind adding an image of something mouth related to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dentistry logos because it challenges me to come up with a design that implies dentistry or a certain field of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular design over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo created for a family not-for-profit, the logo features 4 personalities staggered in height to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be depictive of the love that William McNally had for the folks in his community. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization wishes to communicate.

The McNally Foundation’s name provided a unique opportunity to do a logo which conveyed that they were about families without being openly corny about it. The goal of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to illustrate precisely how people should think or feel they don’t understand the objective of a logo. If you have to consider a logo design to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo that illustrates itself won’t have the likelihood to be understood.

Logo layout developed for a hair layout studio featuring a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo that communicated an atmosphere of tranquility and elegance for their new hair salon. I created a design that did not go the obvious direction of creating just a stylized orchid but rather delivered a logo that suggested a flower in the formation of a swirl blended into the letter O in the title and by placing emphasis on the logo design along with the silhouette of a hummingbird hovering over the logo design itself. The obvious path in creating a logo design is usually the incorrect route and in this case, the design ended up not being about the flower but alternately laid the importance on the emotion that they wanted to transmit to their customers.

Arabian horse logo design produced for an equine cattle ranch that specializes in reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo designed an original creative logo design fashioned to exemplify the unique physical traits of the Arabian type of horses. With an unique head form and very high tail carriage, the Arabian is one of the very most easily recognizable equine breeds in the whole world.

Las Coffee shop logo layout a tiny dining establishment, design consists of a modified manuscript font style which hovers over a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small restaurant, style consists of a modified manuscript font which floats above a group of elaborate lines and also dots.

Logo style for a software developer the style features and also famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and drive management. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it symbolized something to the business owner of the business and in many cases the significance supporting a business logo is just as important as how it serves the company it represents.

Develop logo layout created for a Waltham indoor developer, style feature a series of red circles that intersect and change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Waltham interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, researches, collaborates, and oversees such projects. Interior design is a diverse profession that involves conceptual development, space planning, site examinations, programming, investigation, corresponding with the stakeholders of a project, building and construction management, and execution of the design.

logo layout done for Advanced Leadership Solutions, the personalities for letter V and also A in middle of words progressed have been modified to tie straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Waltham logo design project was done for a leadership coach that helps business leaders to develop into more effective at overseeing people, expectations, and productivity.

A logo design including a fisherman in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the owners of On the Fly realized the market place was prepared for an outdoor sporting retailer that operates as a consignment business. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all types of passions, a place to sell their secondhand goods to other sports enthusiasts. I designed their Waltham logo design dsign utilizing a graphic which seizes the attention of vehicles and projects an image that wakens the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and serene habitat.
Logo layout MQ farms, this logo layout has actually an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t really composed for an Waltham area farm it was in reality created for a products broker, and this particular brand was one of many which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to make an identity that projected self-confidence, success, and wealth.
Logo design created for making use of an indicator for the restaurant (Brewgrrs), it is an elaborate manuscript typeface that is similar to a popular sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat undertaking in which I worked directly with the proprietor to create a logo design that worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very easy to read from over a block away.