Custom Medical Logo Design

Extraordinary medical logo designs from an experienced logo designer

Medical Logos Examined

If you consider the logos of companies you are familiar with you’ll soon realize that most of these companies have logos that are recognizable, memorable and easy to understand, however almost across the board you’ll recognize a constant theme in all of them… they have little if anything to do with the products or services of the businesses they represent. If you consider fast food restaurants for example virtually none of them feature the image of a taco or a hamburger and if you expand that to quality restaurants in your community I’ll venture that none of them include an image of a steak or a lobster.

So why might a logo design company try and sell you a medical logo that tries to explain what your medical practice does, perhaps that is what they actually believe or perhaps they are just trying to sell their customer’s what they want… instead of what they need.

Medical logos aren’t medical advertisements

A memorable logo is a simple logo that doesn’t try and do more than what is meant for. A podiatrist focuses on feet just like a cardiologist focuses on hearts but a cardiologist doesn’t also take on the work of a podiatrist and vice versa. They are specialized medical professions and they focus on what they are trained to do. Logos are also a specialization and aren’t intended to do more than what they are designed for.

The best medical logos just feel right

A cardiologist’s logo may feature the image of a heart and a podiatrist’s logo may include an image of a foot but neither have to follow a formula that says a logo has to explain to the viewer what the medical practice does, this is what advertisements are designed to do. If you want your logo to be unique don’t box yourself in with the idea that your logo needs to spell out what your medical practice does. Instead focus on what you want your image to be and the feeling you want your logo to project to your customers.

If your medical practice is focused on geriatrics perhaps your logo should project an image that is age appropriate and give a sense of security senior citizens; likewise if you are on the other end of the spectrum and have a pediatric medical practice you might want your logo to project an image that parents and children would find secure and non-threatening.

Even great medical logo designs are forgotten

Nobody really remembers logos unless they are put in front of them so often they become imprinted in their mind and the logos that people can instantly recall have millions of dollars in marketing behind them. You aren’t Apple so no matter how awesome a logo you have it will never be remembered the way Apple’s logo is because hey let’s face it you aren’t as cool as an iPhone and nobody thinks about how awesome their doctor is until they need them.

Patients likely won’t be able to recall what your logo is even after they view it several times, so regardless of how great of a physician or medical practitioner you are a logo is not going to impact your practice the way you think it might.  How a medical logo will affect your practice isn’t by giving you instant credibility it’s by giving you a better opportunity to prove your credibility.

Your medical logo isn’t your brand image

A brand image for a doctor is made up of multiple things and the least of which is a medical logo design. A brand image is built upon the experiences people have as your patient and how they describe that experience to their friends and family.

Are you knowledgeable, are you caring and compassionate, do you provide your patients with prompt service or do they wait to see you for over an hour and when they do see you do you rush them through? These are the kind of things that will create your medical brand image. Your medical logo design will be nothing more than a reminder of the feelings people have about your medical practice.

Your medical logo design… what’s the long term prognosis?

I’ve heard it said that 50% of all doctors finish in the bottom half of their class and what I took that to mean is that their are good doctors and their are bad doctors so buyer beware. When it comes to logo designers I’d say that the vast majority of them didn’t even go to school and have no idea what it is that makes a logo a success. Some of us may have a degree on the wall but we don’t have to worry about malpractice suits when we botch a logo design but the outcome of a bad logo can certainly have adverse lasting effects.

When it comes down to who you hire to design your medical logo don’t base it solely on the verbiage that a designer can spin about logo design, base it on their portfolio. It’s one thing to say you’re a great logo designer it’s quite another to have a body of work that proves you do actually know what you are talking about.

dad-lucy-aidan-1024x390ImageCo is the online portfolio of Tim Garner; I’ve been a commercial artist for over 25 years and I help businesses and individuals throughout the US and Canada sell their products, their services, and their ideas. I was born in the Southwest, raised in the Midwest, lived in the South for a bit and now call the Northwest home. I’m a fine artist by training, a graphic designer by choice and I’ve designed everything from billboards to business cards. In my spare time I feed a passion for photography, art and writing. Check out my other creative work at

Accolades for ImageCo

Cool Springz Trampoline Park

Tim, I had a marketing person come in last week, someone who has many years of experience, who told me my logo is awesome (I agree). It's vibrant, happy, bold and fun. (I agree) You are very talented and thank you for sharing your talent with me. My best wishes to you as this year wraps up and we head into a new one!

Tamara Portnoy
Cool Springz Trampoline Park
Albuquerque, New Mexico

Veda Communications - Logo Design

The best thing about working with Tim is that he immediately grasps all the subtleties of a logo design – the feeling, the client image, the color, the shape, the ease of use in different print or web conditions – and then he easily and quickly translates that into an outstanding piece of art that works on many levels. He gets it, and that makes working with him a pleasure.

Mike Neer/Owner
Veda Communications Co.
Fresno, California

FSAok - Logo Design

We had been working with another logo design firm, but after two frustrating weeks we gave up on them and decided to look elsewhere. With a rapidly approaching deadline we hired Tim. He made our project a priority and managed to create a logo design that our team liked in just a few days. Tim was great! With some - slight - modifications to his original logo design we were ready to go. His logo design was fantastic and it captured the 'personality' of our product on his first try. We would definitely hire Tim again!

Fred Hawkins/CEO
Villanova, Pennsylvania

800PhoneUSA - Logo and Web Design

Tim created the perfect logo design for us and I feel fortunate that we found him. Not only is he an honest, ethical and a straight-arrow businessman, he was a total pleasure to work with. We worked with some other logo designers on this but didn't like any of the logo designs they came up with. We ended up going with Tim's very first presentation and couldn't be happier. We liked his work on the logo design so much that we also had him do our website! We love that too.

Chris Heidkamp/Owner
Phoenix, Arizona

OEMpanels - Web Design

I originally stumbled upon ImageCo's website by mistyping the address of the design firm we were presently working with. I immediately liked what I saw and asked ImageCo to review our new website. His comments reflected my thoughts exactly so I hired him and never looked back. Tim's keen design sense and insight into effective web design sets him apart from most designers. Over the years I've relied on Tim for all of our graphics needs, including web design and user interface design. Tim's design work has not only helped our company look more professional but it's also helped us to attract the "right" customers to our website. Thanks Tim!

Bob Lambert/President
Newport News Virginia

Columbus Advertising

The first time I worked with Tim, I was looking for someone to design a client's site. As head of a small advertising agency, I had a client with strong ideas of what they wanted. Tim did an exceptional job of interpreting their needs and created a site that is pleasing to visit and highly functional. I have worked with Tim on subsequent projects, primarily because he possesses a great sense of which concepts will work and the tact to explain why others won't.

Peter Columbus/President
Columbus Advertising
Torrance, California

eCareerCenter - Web Design, Content Development

ImageCo was just what I needed when I started my internet business, eCareerCenter. I was not really sure of how I wanted to present my new company and Tim really helped me focus my thoughts into short and long term goals. I had a certain style I was trying to portray and ImageCo really helped create it for me in a way that was different than what was already out there. As I look back on my first website launch, I am thrilled at how it turned out. I remember one part of the design process, I was trying to find pictures for my "Tour" section. Tim mentioned he had just what I needed. I am a bit of a control freak and was not sure how they were going to look. When I saw which ones were selected and how he designed the section, I knew I selected the right designer for my project.

Jeff Fleming/Managing Director
Scottsdale Arizona

Arctic Skye Family Practice

When I opened my new medical practice, I wanted a logo design to reflect not only my clinic's name, but also our Alaskan location. Tim took the time to learn what my clinic was like and what I wanted in a logo design. My new logo design reflects his skill and the time he took to understand what I needed. I enjoyed working with Tim in the design process, and hope to work with him again in the future.

Rebecca White M.D.
Arctic Skye Family Practice
MatSu Valley Alaska

Duke University - Logo Design

Tim has been a real pleasure to work with on the logo design for my TechXcite program. He provided several initial logo designs that my team and I considered. Then, through a series of iterations we arrived at the final logo design, which we are very happy with.

Tim was not only patient with this process, but he provided positive energy that kept the process productive. I would absolutely recommend him enthusiastically."

Gary Ybarra
Duke University
Department of Electrical and Computer Engineering
Professor of the Practice and Director of Undergraduate Studies
Raleigh, NC

BodyQuest Pilates - Logo Design

"Tim at ImageCo was fantastic to work with!
His creative logo design has given me the flexibility to market my business in various capacities. I would certainly consult with Tim on future projects."

Mirea Pineda/Owner
BodyQuest Pilates
Phoenix, Arizona

Digital Eye Research - Logo Design

I looked at many different logo design firms before choosing ImageCo and ImageCo is by far the best. Tim at ImageCo helped us create a clean, cool, hip image for our company. He nailed it dead on! After working with Tim I would recommend his company to anyone looking for great design work at a great price. ImageCo understands branding in today’s competitive marketplace and we at Digital Eye Research will use ImageCo for all of our future branding needs.

Tony Galeassi/President
Digital Eye Research
Ft. Lauderdale, Florida

Shades Unlimited - Logo and Web Design

We came to Tim Garner to help guide us through the process of creating a new logo and website for our custom window treatment company. We couldn't have been happier with our experience. The result is a design and writing that possess clarity, simplicity, and beauty. Tim's assets are many, but his work embodies a rare combination of technical ability and artistic sensibility.

Sal Deluca
Shades Unlimited
Wapwallopen, Pennsylvania