Ann Arbor Logo Design

Nearly every new Ann Arbor company knows they are in need of a logo, yet few entrepreneurs fully grasp the pivotal role their logo design will make in their success, or exactly why one logo design performs better than another. A logo design has an instant and long term impact on the prosperity of a business, choose the correct one and it will make the door swing and phone ring, go with the incorrect one and it will be an obstacle and an impediment for the life span of a company. The logos featured in the ImageCo portfolio help Ann Arbor companies prosper, they are effective in any given circumstance and the main reason they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logos do not require scrutiny, they can be grasped in just a look.
  2. Scalability: from business cards to signboards a scalable logo will be legible and equally emotive at every size.
  3. Versatility: logos that function on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they represent.
  5. Relevance: a company logo needs to be enduring and will feel relevant today, tomorrow, and twenty five years from now.

Retro logo design of a bicycle created for a Ann Arbor coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were launching in an older part of the area and hoped to project an old-fashioned feel without appearing as boring or low energy. I fulfilled both of these jobs by designing a custom logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

clinical logo design with a microscopic lense slide and bacteria developed for Ann Arbor clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the causes and outcomes of diseases, mainly the branch of medicine that works with the laboratory assessment of samplings of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is really the only instance I recall in which I was in a position to integrate a bacteria-laden microscope slide right into a business logo design.

Usually I try not to be overly literal with a design and to a degree, this design approaches the company it serves rather literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more interesting, more attention grabbing and more meaningful.

logo design with a leaping eco-friendly frog developed for a household fun facility in Ann Arbor.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of jobs that come my way, I’ve produced dozens of logo designs for health care providers, dentists, and lawyers but Cool Springz is without question the only trampoline park which I have ever gotten the privilege to work on.

Given that the title of the business has the word springz in its name the obvious choice would have been to incorporate a couple springs into the design but Cool Springz is a fun destination to go and spring does not actually reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more lively high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for advertising. I also think this is the only time that a logo I created was turned into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo design including a group of birds, a hill, a route, a stream, as well as a tree - made for Ann Arbor traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche profession due to the fact that travel photographers tend not to shoot locations or things but rather project emotional journeys by means of the pictures they record. The thought behind this logo design was to use negative space to convey more than what was visible upon initial view, which I think is quintessential of almost all professional photographers in that they often tell whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional fullness that can’t be revealed with mere words. I attempted to do something much the same to this logo design by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Ann Arbor logo but also to reveal the depth to her art and in the way that she perceives the world through the lens of her camera.

 Ann Arbor logo layout with a seagull used for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I genuinely savor and the Coastal Wireless assignment was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A however my customer, even though he loved the concept, didn’t care for my choice of birds. This particular guy really loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his scorn for this particular breed of sea bird.

When I turn a concept over to a customer I encourage all of them to talk about it with friends and colleagues and family members as well as with other people that they don’t even know so as to get neutral point of views on the worthiness of a design concept. Fortunately, he talked about it with his family and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Logos are a weird animal in the design world given that the people that tend to hire an expert to create their business logo realize how vital a logo is for their business so they are way more vested in the end result. Every logo job has it’s share of hurdles, however the most significant obstacle is identifying that sweet spot in a design that operates really well at the task it’s needed to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for Ann Arbor book author

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, nevertheless it is the most vital part of a published book due to the fact that it is often the primary thing a person sees in the book store. Regarding a publishing company, it’s the opportunity they will ever get to advertise their product and get their logo design in front of the individuals that buy actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo design has two letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it seems that in many instances one of the traits individuals tend to recollect the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle airline company located in LA and while I’m not sure it really “took off” their custom logo didn’t ground them. The bookend A’s in their brand lent itself well to conferring a good sense of air travel and it was undoubtedly a winner.

 Ann Arbor logo design used for marketing and also a tag style for Vintage Situation includes an old font layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, that seemed to be older cases. For this custom logo concept I sought to come up with a logo that had a fluid nostalgic feel to it and could easily be used for every thing from a web site to a label on brand new cases that appeared like they were from another generation.

Logo design produced for an orthodontist in Ann Arbor, design include an arc with lines intersecting via it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most challenging and difficult logo jobs considering that it appears that virtually every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden careers when it comes to small business marketing, if dining establishments approached their branding in the same way dental practices do every one of their logo designs would be a picture trying to explain something they served, McDonalds would most likely include an image of a potato and a cow.

I understand the thinking behind including a likeness of something mouth related to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really love doing dentistry business logos because it challenges me to come up with a design that implies the field of dentistry or a specific area of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this design over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo made for a family members not-for-profit, the logo includes 4 characters startled in elevation to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be illustrative of the devotion that William McNally had for the families in his community. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or organization wants to project.

The McNally Foundation’s name presented a distinct opportunity to do a logo that conveyed that they were about families without being openly corny about it. The aim of a logo design is to be remembered and recognized and if the designer tries to use the logo design to explain precisely how people ought to think or feel they don’t understand the goal of a logo. If you have to consider a logo design to understand what it means, it has failed, a logo needs to be immediately understood and a logo design that illustrates itself will never have the opportunity to be comprehended.

Logo style developed for a hair design workshop featuring a script font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design which conveyed a feeling of tranquility and elegance for their new hair studio. I came up with a design that did not go the obvious course of creating just a stylized orchid but instead crafted a logo which implied an orchid in the formation of a swirl blended into the letter O in the title and by putting attention on the concept with the silhouette of a hummingbird hovering over the image itself. The obvious path in creating a company logo is generally the wrong path and in this case, the design ended up not being about the flower but alternately placed the main focus on the perception that they really wanted to forecast to their clients.

Arabian horse logo layout developed for a steed ranch that specializes in reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo crafted a unique organization logo concept tailored to exemplify the unique physical traits of the Arabian type of equines. By having a different head form and high tail carriage, the Arabian is one of the most easily recognizable equine breeds in the world.

Las Coffee shop logo layout a tiny dining establishment, layout contains a customized script font which hovers over a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small restaurant, design consists of a modified script font which hovers above a group of elaborate lines and dots.

Logo layout for a software program developer the style functions and legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and drive operations. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding to what business they are in or how it relates to their specific location. However it intimated something to the owner of the business and in many cases the meaning supporting a business logo is just as important as how it brands the business it represents.

Advance logo layout produced for a Ann Arbor interior developer, design attribute a series of red circles that converge as well as change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Ann Arbor interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, investigates, collaborates, and manages such projects. Interior design is a multifaceted profession that consists of conceptual development, area planning, site inspections, programming, research study, interacting with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo design provided for Advanced Management Solutions, the characters for letter V as well as A in middle of words progressed have been customized to link straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Ann Arbor logo design assignment was performed for a leadership consultant that assists business leaders to develop into more effective at supervising people, expectations, and profitability.

A logo layout featuring a fisherman in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly understood the market place was primed for an outdoor sporting retailer that functions as a consignment firm. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all types of passions, a place to sell their secondhand products to other sports enthusiasts. I designed their Ann Arbor logo dsign utilizing an illustration that garners the attention of traffic and projects an image that arouses the passion of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.
Logo design MQ ranches, this logo style has actually a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t actually created for an Ann Arbor area farm it was in reality devised for a products broker, and this particular company was one of several that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to design an identity that projected self-confidence, financial success, and wealth.
Logo designed for using a sign for the dining establishment (Brewgrrs), it is an ornate script font style that is reminiscent of a famous sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great project where I worked directly with the business owner to produce a business logo which worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage that hung above their doors, and was highly visible and very easy to read from over a block away.