Forest Hills Logo Design

Virtually every new Forest Hills venture knows they need a logo, but few new business owners fully realize the vital role their logo can play in their becoming successful, or the reason that one logo design performs better than another. A logo design has an immediate and lasting impact on the success of a business, choose the right one and it can make the door swing and phone ring, go with the wrong one and it can be an obstacle and a hindrance for the longevity of a business. The logos presented in the ImageCo portfolio help Forest Hills companies prosper, they are effective in any given situation and the main reason they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logo designs don’t demand scrutiny, they can be comprehended in merely a glance.
  2. Scalability: from business cards to signboards a scalable business logo will be legible and just as emotive at any size.
  3. Versatility: logos that work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they stand for.
  5. Relevance: a logo design must be lasting and should feel relevant today, tomorrow, and thirty years from now.

Retro logo layout of a bicycle produced for a Forest Hills coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffeehouse were opening up in an older section of town and wanted to project a nostalgic tone without appearing as boring or low energy. I accomplished the two tasks by means of developing a trademark concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

medical logo layout with a microscopic lense slide as well as germs created for Forest Hills clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which studies the causes and outcomes of diseases, mainly the field of medicine that deals with the clinical examination of samples of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is the only instance I recollect in which I was in a position to incorporate a bacteria-laden microscope slide within a logo design.

Usually I try not to be extremely literal with a design and to a degree, this design approaches the company it serves very literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more appealing, more interest grabbing and even more unforgettable.

logo layout with a jumping environment-friendly frog developed for a family members fun center in Forest Hills.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of jobs that come my way, I’ve done dozens of logo designs for physicians, dental experts, and attorneys but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the privilege to work on.

Given that the title of the business features the word springz in its name the obvious choice would have been to integrate a couple springs into the concept but Cool Springz is a fun destination to go and spring doesn’t really reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more lively high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for marketing. I also believe this is the only time that a logo I designed was turned into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo including a flock of birds, a hill, a trail, a stream, and also a tree - developed for Forest Hills travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche sector because travel photographers tend not to capture locations or things but rather project emotional journeys through the images they capture. The idea behind this logo composition was to use negative space to communicate more than what was visible upon initial view, which I think is quintessential of the majority of professional photographers in that they oftentimes convey whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness which can’t be conveyed with just words. I made an effort to do something comparable to this logo by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Forest Hills logo but also to show the depth in her work and in the way that she perceives the world through the lens of her camera.

 Forest Hills logo layout with a seagull made use of for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I really enjoy and the Coastal Wireless assignment was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the letter A but my client, even though he loved the concept, didn’t care for my choice of birds. This particular guy genuinely despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his scorn for this particular variety of sea bird.

When I turn a design over to a client I urge them to share it with colleagues and family as well as with individuals that they don’t actually know so as to get neutral viewpoints on the merit of a concept. Fortunately, he discussed it with his whole family and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Logo designs are a weird creature in the design world because the people that are inclined to hire an expert to design their business logo understand how essential a logo design is for their business so they are way more vested in the result. Every logo design project has it’s portion of obstacles, however the biggest challenge is identifying that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo design with bamboo in the background, style for Forest Hills publication author

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, however it really is the most essential part of a printed book given that it is often the initial thing a person sees in the bookstore. With regard to a publishing company, it’s the optimal opportunity that they will ever have to spotlight their product and get their logo design in front of the people that purchase actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo has two letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it seems that in many occurrences 1 of the traits consumers usually tend to recollect the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline based in LA and while I’m not sure it really “took off” their logo didn’t ground them. The bookend A’s in their name lent itself well to imparting a feeling of flight and it was undoubtedly a victory.

 Forest Hills logo design utilized for advertising and marketing as well as a label style for Vintage Case features an old typeface layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, that appeared to be vintage cases. For this business logo concept I attempted to come up with a logo that possessed a fluid nostalgic feel to it and could be used for every thing from a website to a label on brand new cases that seemed like they were from a different era.

Logo created for an orthodontist in Forest Hills, layout consist of an arc with lines intersecting via it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most difficult logo design jobs considering that it appears that almost every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden fields when it comes to small business advertising, if dining establishments approached their branding in the very same way dentists do every one of their logos would be a picture explaining something they served, McDonalds would most likely include an image of a potato and a cow.

I understand the thinking behind including an image of something mouth associated to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really love doing dentist logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a certain field of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this design over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo designed for a household not-for-profit, the logo includes 4 characters surprised in height to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be illustrative of the devotion that William McNally had for the people residing in his community. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or institution hopes to relate.

The McNally Foundation’s name provided a unique opportunity to do a logo which conveyed that they were about families without being openly cheesy about it. The objective of a logo design is to be remembered and recognized and if the designer attempts to use the logo to illustrate exactly how individuals ought to think or feel they don’t understand the objective of a logo. If viewers have to ponder a logo to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo design that illustrates itself will never have the chance to be understood.

Logo style developed for a hair design workshop featuring a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design which conveyed a feeling of relaxation and class for their new hair studio. I created a design which did not go the obvious path of designing merely a stylized orchid but rather crafted a logo design that implied a flower in the pattern of a swirl incorporated into the letter O in the title and by putting emphasis on the logo design along with the silhouette of a hummingbird hovering above the logo itself. The obvious path in creating a business logo is frequently the wrong direction and in this case, the design ended up not being about the orchid but alternately put the focus on the perception that they really wanted to forecast to their customers.

Arabian equine logo layout produced for a steed ranch that specializes in breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo designed an original organization logo design styled to manifest the unique physical traits of the Arabian breed of equines. With a distinctive head form and higher tail posture, the Arabian is one of the highly immediately recognizable equine lineages in the entire world.

Las Cafe logo layout a small restaurant, design consists of a changed script font which floats over a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small dining establishment, style includes a changed manuscript font style which hovers over a team of ornate lines as well as dots.

Logo layout for a software developer the layout attributes and legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and drive managing. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge in between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone with regards to what business they are in or how it relates to their specific location. However it symbolized something to the owner of the business and in many cases the significance behind a logo is equally as important as how it brands the enterprise it represents.

Develop logo design developed for a Forest Hills indoor designer, design attribute a collection of red circles that intersect and also replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Forest Hills interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, researches, collaborates, and manages such projects. Interior design is a diverse occupation that involves conceptual development, area planning, site evaluations, programming, research study, corresponding with the stakeholders of a project, construction management, and execution of the design.

logo style done for Advanced Leadership Solutions, the personalities for letter V and A in center of the word progressed have actually been modified to tie directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Forest Hills logo design project was completed for a management expert that aids business professionals to develop into more efficient at overseeing people, expectations, and profitability.

A logo style including a fisherman in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting fans the founders of On the Fly realized the market place was prepared for an outdoor sporting store that operates as a consignment firm. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of passions, a location to sell off their secondhand products to other sports enthusiasts. I tailored their Forest Hills business logo dsign utilizing a graphic which pulls in the attention of vehicles and sends an image that invokes the passion of the outdoors. With traffic that averages 45 mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and calm habitat.
Logo design MQ ranches, this logo style has actually an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t actually created for an Forest Hills regional farm it was really designed for a commodities broker, and this business logo was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to make a graphic that projects trust, success, and wealth.
Logo created for using a sign for the dining establishment (Brewgrrs), it is an ornate script font that is reminiscent of a popular sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great project in which I worked closely with the business owner to produce a logo which worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage which hung over their doors, and was highly visible and very legible from over a block away.