Lansing Logo Design

Virtually every new Lansing organization realizes that they are in need of a logo, but few new business owners thoroughly realize the crucial role their logo will play in their financial success, or why one logo design works better than another. A business logo has a critical and long term effect on the growth of a company, pick the correct one and it will make the door swing and cash register ring, choose the incorrect one and it will be an obstacle and a hindrance for the longevity of an organization. The logos included in the ImageCo portfolio help Lansing companies succeed, they are effective in any given scenario and the reason why they are so effective is because they all have these five features in common.
  1. Simplicity: simple logo designs don’t require scrutiny, they can be understood in merely a glimpse.
  2. Scalability: from business cards to billboards a scalable logo will remain legible and just as emotive at every scale.
  3. Versatility: logos that work on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they stand for.
  5. Relevance: a logo design needs to be ageless and will feel relevant today, tomorrow, and 20 years from today.

Retro logo style of a bicycle produced for a Lansing coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were actually launching in an older section of the city and wished to project a retro tone without appearing as monotonous or low energy. I fulfilled both tasks by creating a custom logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

medical logo style with a microscope slide and also bacteria created for Lansing medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that researches the root causes and effects of diseases, mainly the field of medicine which deals with the laboratory examination of specimens of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is the sole instance I recall in which I was able to incorporate a bacteria-laden microscope slide within a business logo design.

Usually I attempt not to be extremely literal with a design and to a point, this design approaches the company it serves very literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more appealing, more interest grabbing and even more unforgettable.

logo layout with a jumping eco-friendly frog designed for a household fun center in Lansing.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of jobs which come my way, I’ve produced dozens of logo designs for medical professionals, dental professionals, and legal professionals but Cool Springz is without question the one and only trampoline park that I have ever had the opportunity to work on.

Given that the name of the company features the word springz in its name the clear choice would have been to include a couple springs into the concept but Cool Springz is a fun destination to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for promotion and marketing. I also think this is the only time that a logo I designed was made into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo including a flock of birds, a hill, a path, a stream, and also a tree - designed for Lansing travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche profession because travel photographers tend not to shoot places or things but instead project emotional experiences by means of the images they record. The idea behind this logo concept was to make use of negative space to convey more than what was visible upon initial view, which I think is representative of almost all professional photographers in that they oftentimes share whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance which can’t be conveyed with mere words. I attempted to do something similar to this logo by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Lansing logo design but also to show the depth to her art and in the way that she perceives the world through the lens of her camera.

 Lansing logo design with a seagull used for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I genuinely relish and the Coastal Wireless design was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the character A but my client, while he liked the concept, didn’t care for my choice of birds. This particular man really loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his scorn for this particular variety of sea bird.

When I turn a design over to a customer I urge them to talk about it with friends and family as well as with other people that they don’t even know so as to get neutral judgements on the merit of a concept. Fortunately, he talked about it with his whole family and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Custom logo designs are a weird animal in the design world given that the people that tend to hire a professional to design their logo realize how crucial a logo design is for their business so they are way more invested in the result. Every logo design project possesses it’s portion of challenges, but the biggest challenge is finding that sweet spot in a design that works really well at the job it’s required to do in branding a company and also providing the client the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for Lansing publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, but it really is the most important part of a published book given that it is often the first thing a person sees in the book shop. With regard to a publishing company, it’s the most ideal opportunity that they will likely ever have to advertise their label and get their logo design in front of the people that purchase actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo has two letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go however it seems like that in many occurrences 1 of the traits people often tend to recall the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle air service located in LA and while I’m not certain it really “took off” their logo didn’t ground them. The bookend A’s in their name lent itself well to affording a good sense of airline flight and it was surely a winner.

 Lansing logo layout used for marketing and also a tag style for Vintage Situation features an archaic font design.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, that looked to be older cases. For this logo concept I attempted to come up with a logo that possessed a fluid nostalgic feel to it and could easily be used for anything from a web site to an insignia on brand new cases that appeared like they were from another generation.

Logo produced for an orthodontist in Lansing, style include an arc with lines converging through it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most difficult logo design jobs due to the fact that it appears that every single dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden careers when it comes to small business advertising, if restaurants approached their advertising in the exact same way dentists do every one of their company logos would definitely be a picture explaining anything they served, McDonalds would probably have an image of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth related to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really enjoy doing dentistry business logos because it challenges me to come up with a design that implies the field of dentistry or a certain area of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this design over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design made for a family members nonprofit, the logo design includes 4 characters startled in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be representative of the love that William McNally had for the people in his city. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution wishes to communicate.

The McNally Foundation’s name provided a unique opportunity to do a custom logo design that communicated that they were about families without being overtly corny about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo design to summarize precisely how people should think or feel they don’t understand the purpose of a logo. If people have to ponder a logo to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that illustrates itself won’t have the opportunity to be comprehended.

Logo layout created for a hair design workshop featuring a script font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo that conveyed an atmosphere of relaxation and connection for their new hair studio. I came up with a design that did not go the obvious path of crafting just a stylized orchid but instead crafted a logo which suggested an orchid in the pattern of a swirl integrated into the letter O in the name and by placing attention on the concept along with the figure of a hummingbird floating over the image itself. The obvious path in designing a logo design is oftentimes the wrong route and in this case, the design ended up not being about the flower but instead placed the importance on the feeling that they wanted to project to their clients.

Arabian horse logo style produced for a horse cattle ranch that specializes in reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind logotype design styled to embody the unique physical traits of the Arabian breed of equines. By having an unique head form and high tail carriage, the Arabian is one of the highly quite easily recognizable horse types in the entire world.

Las Coffee shop logo style a tiny dining establishment, style consists of a modified manuscript font style which floats over a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little dining establishment, design includes a changed script font style which floats above a team of ornate lines and also dots.

Logo layout for a software designer the layout functions as well as famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and disk operations. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection in between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding what business they are in or how it relates to their specific location. Nevertheless it represented something to the business owner of the company and in quite a few cases the substance supporting a company logo is just as important as how it serves the company it stands for.

Advance logo layout produced for a Lansing indoor developer, design function a collection of red circles that intersect and change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Lansing interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, explores, collaborates, and oversees such ventures. Interior design is a multifaceted profession that involves conceptual development, area planning, location evaluations, programming, investigation, corresponding with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo style provided for Advanced Leadership Solutions, the characters for letter V as well as A in middle of words progressed have been modified to tie directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Lansing logo design project was carried out for a leadership consultant that enables business professionals to become more effective at overseeing people, expectations, and profitability.

A logo style featuring an angler in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting lovers the owners of On the Fly knew the market place was primed for an outdoor sporting store that functions as a consignment company. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all sorts of passions, a spot to sell their previously owned goods to other sports enthusiasts. I tailored their Lansing logo design dsign utilizing an image which garners the interest of vehicles and sends an image that arouses the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and tranquil habitat.
Logo style MQ farms, this logo style has actually a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t really composed for an Lansing regional farm it was actually developed for a products broker, and this logo design was one of multiple which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to generate a image that projects confidence, success, and opulence.
Logo design designed for making use of an indication for the dining establishment (Brewgrrs), it is an ornate script typeface that is evocative a well-known sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat project in which I worked directly with the proprietor to design a logo that worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign which hung above their doors, and was highly visible and very easy to read from over a block away.