Billings Logo Design

Nearly every new Billings organization understands that they are in need of a logo, yet few new business owners thoroughly realize the key role their company logo can perform in their becoming successful, or why one logo performs better than another. A business logo has a critical and long-term impact on the success of a company, select the right one and it can make the door swing and phone ring, choose the incorrect one and it can be an obstacle and a hindrance for the life of a company. The logos presented in the ImageCo portfolio help Billings companies succeed, they are effective in any given situation and the reason why they are so effective is because they all have these five features in common.
  1. Simplicity: simple logo designs do not demand contemplation, they can be realized in just a look.
  2. Scalability: from business cards to billboards a scalable business logo will stay legible and equally emotive at any scale.
  3. Versatility: logos that work on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they represent.
  5. Relevance: a company logo needs to be ageless and will feel relevant today, tomorrow, and twenty years from now.

Retro logo design of a bike developed for a Billings coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffeehouse were actually opening up in an older section of the community and hoped to visualize an old-fashioned atmosphere without appearing as stodgy or low energy. I fulfilled both of these jobs via developing a sign design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

medical logo style with a microscopic lense slide and germs made for Billings clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the triggers and outcomes of diseases, mainly the branch of healthcare which works with the laboratory assessment of specimens of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I remember in which I was in a position to integrate a bacteria-laden microscope slide right into a logo design.

Generally I try not to be extremely literal with a concept and to a point, this design approaches the company it represents fairly literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more intriguing, more focus grabbing and much more memorable.

logo layout with a jumping eco-friendly frog designed for a household fun center in Billings.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of projects which come my way, I’ve done dozens of logo designs for health care providers, dental practices, and legal professionals but Cool Springz is without question the only trampoline park that I have ever had the opportunity to work on.

Given that the name of the company has the word springz in its name the apparent choice would have been to integrate a few springs into the design but Cool Springz is a fun place to go and spring does not really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they utilized for advertising. I also think this is the only time that a logo I designed was turned into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo design including a flock of birds, a mountain, a trail, a stream, and a tree - created for Billings traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche sector because travel photographers don’t capture places or things but instead communicate emotional experiences by means of the images they capture. The idea behind this logo composition was to make use of negative space to reveal more than what was visible upon first glance, which I think is quintessential of most good photographers in that they frequently share whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness that can’t be revealed with just words. I attempted to do something much the same to this logo design by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Billings logo design but also to illustrate the depth to her work and in the way that she views the world through the lens of her camera.

 Billings logo layout with a seagull utilized for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I really enjoy and the Coastal Wireless assignment was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A but my client, while he liked the concept, really did not care for my choice of birds. This guy seriously despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his hatred for this specific type of sea bird.

When I turn a concept over to a client I encourage all of them to discuss it with colleagues and family as well as with folks that they don’t actually know so as to get objective judgements on the worthiness of a design. Fortunately, he shared it with his family and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Business logos are a strange creature in the design world because the people that have a tendency to hire a professional to design their logo design recognize how crucial a logo is for their company so they are much more invested in the result. Every logo project possesses it’s portion of obstacles, but the greatest challenge is finding that sweet spot in a design that works really well at the job it’s needed to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo style with bamboo in the background, layout for Billings book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, but it really is the most necessary part of a printed book considering that it is in most cases the initial thing a person sees in the book store. With regard to a publishing company, it’s the opportunity they will likely ever have to publicize their label and get their logo design in front of the men and women that buy actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo design has two letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go however it looks like that in many occurrences one of the traits consumers tend to recall the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle airline company located in LA and although I’m not sure it really “took off” their custom logo didn’t ground them. The bookend A’s in their brand lent itself well to imparting a spirit of air travel and it was surely a victory.

 Billings logo style made use of for marketing and a label design for Vintage Instance features an archaic typeface layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, that looked to be much older cases. For this brand design I tried to come up with a logo that possessed a fluid nostalgic feel to it and could be used for everything from a web page to a label on brand new cases that seemed like they were from a different era.

Logo design developed for an orthodontist in Billings, layout include an arc with lines converging via it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most difficult logo design jobs because it seems that each and every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden careers when it comes to company advertising, if restaurants approached their advertising in the very same way dentists do every one of their company logos would definitely be a picture explaining something they served, McDonalds would most likely contain an image of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth associated to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really love doing dentistry logos simply because it challenges me to come up with a design that implies dentistry or a particular field of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular concept over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design designed for a family not-for-profit, the logo design features 4 characters startled in elevation to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be representative of the love that William McNally had for the families in his community. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or institution wishes to communicate.

The McNally Foundation’s name presented a unique opportunity to do a logo which conveyed that they were about families without being openly cheesy about it. The aim of a logo is to be remembered and recognized and if the designer tries to use the logo to illustrate how people ought to think or feel they don’t understand the mission of a logo. If people have to consider a logo to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo that describes itself will never have the opportunity to be understood.

Logo design produced for a hair design studio including a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo which related a spirit of relaxation and class for their new hair studio. I came up with a concept which didn’t go the obvious path of making simply a stylized orchid but rather crafted a logo design that suggested an orchid in the pattern of a swirl blended in to the letter O in the title and by placing emphasis on the logo design with the silhouette of a hummingbird floating above the image itself. The obvious path in designing a logo design is usually the wrong direction and in this case, the design ended up not being about the flower but instead placed the attention on the emotion that they really wanted to transmit to their customers.

Arabian horse logo style created for an equine ranch that focuses on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind logotype design styled to epitomize the unique physical traits of the Arabian kind of equines. With a distinctive head shape and very high tail carriage, the Arabian is one of the highly immediately identifiable horse types in the whole world.

Las Cafe logo layout a tiny restaurant, design contains a customized script typeface which hovers above a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little restaurant, layout contains a customized manuscript font which floats above a team of luxuriant lines and also dots.

Logo layout for a software application designer the layout features and also legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and drive managing. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone pertaining to what business they are in or how it relates to their specific location. However it symbolized something to the owner of the company and in quite a few cases the significance behind a company logo is equally as important as how it brands the business it represents.

Advance logo style developed for a Billings interior designer, style feature a collection of red circles that intersect and also change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Billings interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who organizes, explores, collaborates, and oversees such ventures. Interior design is a diverse profession that consists of conceptual development, area planning, site examinations, programming, investigation, interacting with the stakeholders of a project, building and construction supervision, and execution of the design.

logo layout done for Advanced Leadership Solutions, the characters for letter V and also A in center of the word progressed have actually been changed to connect straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Billings logo design job was carried out for a leadership consultant that helps business professionals to become more efficient at overseeing people, expectations, and profitability.

A logo layout including a fisherman in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting lovers the founders of On the Fly understood the market place was prepared for an outdoor sporting store that operates as a consignment firm. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of interests, a location to sell their previously owned items to other sports enthusiasts. I tailored their Billings business logo dsign using a graphic which garners the interest of traffic and projects an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.
Logo design MQ farms, this logo layout has actually an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t actually produced for an Billings area farm it was in reality created for a commodities broker, and this brand was one of several that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to design an identity that projected esteem, effectiveness, and opulence.
Logo design made for the use of an indicator for the restaurant (Brewgrrs), it is an ornate script font that is similar to a popular sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat project in which I worked directly with the business owner to develop a logo which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign which hung above their doors, and was highly visible and very easy to read from over a block away.