Winchester Logo Design

Each and every new Winchester company understands that they are in need of a logo, yet few new business owners fully realize the vital role their company logo can take in their becoming successful, or the reason that one business logo functions far better than another. A logo has a critical and long term impact on the growth of a company, choose the right one and it will make the door swing and cash register ring, select the wrong one and it will be a barrier and a hindrance for the life span of an organization. The logos presented in the ImageCo portfolio help Winchester businesses succeed, they are effective in any given scenario and the reason why they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logos don’t demand deliberation, they can be comprehended in merely a glance.
  2. Scalability: from business cards to signboards a scalable logo design will continue to be legible and equally emotive at virtually any scale.
  3. Versatility: logos that function on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they represent.
  5. Relevance: a logo should be enduring and will feel relevant today, tomorrow, and thirty years from today.

Retro logo layout of a bicycle created for a Winchester coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were launching in an older part of the city and really wanted to cast a nostalgic feel without appearing as boring or low energy. I accomplished both tasks via developing a company logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

clinical logo style with a microscope slide as well as germs made for Winchester clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that investigates the triggers and effects of diseases, especially the branch of medicine which works with the laboratory assessment of samples of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is really the only instance I remember where I was in a position to integrate a bacteria-laden microscope slide within a logo design.

Normally I attempt not to be excessively literal with a concept and to a point, this specific design approaches the company it serves fairly literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more appealing, more attention grabbing and even more meaningful.

logo design with a jumping environment-friendly frog created for a family enjoyable center in Winchester.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of jobs which come my way, I’ve done dozens of logo designs for surgeons, dental professionals, and legal professionals but Cool Springz is without question the only trampoline park which I have ever had the privilege to work on.

Given that the title of the business features the word springz in its name the clear choice would have been to feature a couple springs into the design but Cool Springz is a fun place to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more lively high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for advertising and marketing. I also think this is the only time that a logo I created was turned into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo including a group of birds, a mountain, a route, a stream, and also a tree - designed for Winchester travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche field due to the fact that travel photographers tend not to capture locations or things but instead convey emotional experiences by means of the images they record. The idea behind this logo concept was to make use of negative space to project more than what was visible upon initial view, which I think is representative of almost all good photographers in that they oftentimes convey entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos often have an emotional fullness which can’t be communicated with just words. I made an effort to do something very similar to this logo design by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Winchester logo design but also to show the depth of her work and in the way that she sees the world through the lens of her camera.

 Winchester logo style with a seagull used for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I seriously take pleasure in and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A however my client, while he liked the concept, didn’t care for my choice of birds. This particular man really disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his hatred for this particular kind of sea bird.

When I turn a design over to a client I encourage them to share it with friends and colleagues and family members as well as with folks that they don’t actually know so as to get objective judgements on the worthiness of a concept. Fortunately, he shared it with his family and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Logo designs are a weird creature in the design world given that the people that are inclined to hire an expert to create their logo understand how important a logo is for their business so they are way more vested in the end result. Every logo design job possesses it’s share of obstacles, however the biggest challenge is finding that sweet spot in a design that functions really well at the job it’s needed to do in branding a business and also giving the client the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for Winchester book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, but it really is the most important part of a printed book considering that it is in most cases the very first thing a person views in the book shop. For a publisher, it’s the optimal opportunity that they will likely ever get to advertise their label and get their logo design in front of the individuals that buy actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo has two letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it seems like that in many occurrences one of the aspects consumers usually tend to remember the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle air service located in LA and although I’m not sure it actually “took off” their logo didn’t slow them. The bookend A’s in their title lent itself well to conferring a sense of airline flight and it was undoubtedly a success.

 Winchester logo design utilized for advertising and a label style for Vintage Instance features an old typeface layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, which appeared to be antique cases. For this brand design I sought to come up with a logo that provided a fluid nostalgic feel to it and could be utilized for anything from a web page to a label on brand new cases that seemed like they were from another era.

Logo created for an orthodontist in Winchester, style include an arc with lines intersecting through it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most challenging and difficult logo design jobs considering that it appears that each and every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden careers when it comes to company advertising, if dining establishments approached their advertising in the exact same way dental practitioners do every one of their logo designs would definitely be a picture trying to explain anything they served, McDonalds would likely have an image of a potato and a cow.

I recognize the thinking behind adding an image of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I actually love doing dentistry business logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular field of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a design that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular concept over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design made for a family members nonprofit, the logo features 4 characters startled in height to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be representative of the love that William McNally had for the families in his city. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the business or institution wishes to project.

The McNally Foundation’s name provided a distinct opportunity to do a logo that conveyed that they were about families without being openly cheesy about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo design to illustrate specifically how people ought to think or feel they don’t understand the mission of a logo. If viewers have to consider a logo design to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that illustrates itself will never have the likelihood to be comprehended.

Logo layout developed for a hair style workshop featuring a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo which communicated a feeling of serenity and class for their new hair salon. I came up with a design which didn’t go the obvious path of creating simply a stylized orchid but instead crafted a logo design that suggested a flower in the pattern of a swirl integrated into the letter O in the name and by putting emphasis on the logo design along with the silhouette of a hummingbird hovering above the image itself. The obvious path in designing a logo design is generally the incorrect course and in this case, the design ended up not being about the flower but instead put the emphasis on the emotion that they wanted to project to their clients.

Arabian equine logo style developed for a horse ranch that concentrates on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo crafted an original creative logo design styled to manifest the unique physical traits of the Arabian breed of horses. With an unique head form and higher tail posture, the Arabian is one of the most quite easily recognizable horse types in the entire world.

Las Cafe logo design a little dining establishment, layout contains a customized manuscript font style which floats over a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny restaurant, design includes a changed script font style which floats above a team of ornate lines and also dots.

Logo design for a software program developer the layout features and also iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and hard drive operations. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it meant something to the business owner of the business and in quite a few cases the meaning behind a company logo is equally as important as how it brands the business it represents.

Evolve logo style created for a Winchester indoor designer, design feature a series of red circles that converge and also change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Winchester interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who prepares, investigates, coordinates, and manages such projects. Interior design is a diverse profession that consists of conceptual development, space planning, location assessments, programming, study, interacting with the stakeholders of a project, construction management, and execution of the design.

logo layout done for Advanced Management Solutions, the characters for letter V and also A in middle of words progressed have actually been changed to connect straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Winchester logo design assignment was completed for a management guide that assists business leaders to develop into more efficient at managing people, expectations, and productivity.

A logo design including a fisherman in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the owners of On the Fly recognized the market place was primed for an outdoor sporting merchant that functions as a consignment company. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all sorts of passions, a location to sell their pre-owned products to other sports enthusiasts. I created their Winchester business logo dsign with a graphic that seizes the interest of vehicles and sends an image that arouses the passion of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.
Logo style MQ farms, this logo design has actually an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t really developed for an Winchester regional farm it was really developed for a products broker, and this particular trademark was one of multiple that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to develop a brand mark that projects self-confidence, financial success, and luxury.
Logo designed for making use of an indicator for the dining establishment (Brewgrrs), it is an elaborate manuscript font that is similar to a popular sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project where I worked directly with the proprietor to create a logo which worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage that hung over their doors, and was highly visible and very legible from over a block away.