Plainfield Logo Design

Nearly every new Plainfield company knows they need a logo, but few entrepreneurs entirely comprehend the key role their company logo can take in their becoming successful, or exactly why one business logo functions more effectively than another. A business logo has an immediate and long term effect on the growth of a company, choose the right one and it will make the door swing and cash register ring, choose the wrong one and it will be an obstacle and an impediment for the life span of an organization. The logos presented in the ImageCo portfolio help Plainfield companies succeed, they are effective in any given circumstance and the reason they are so effective is that they all have these 5 traits in common.
  1. Simplicity: simple logos don’t demand contemplation, they can be realized in merely a look.
  2. Scalability: from business cards to billboards a scalable logo will continue to be legible and equally emotive at virtually any size.
  3. Versatility: logos that function on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they stand for.
  5. Relevance: a business logo should be ageless and will feel relevant today, tomorrow, and twenty five years from now.

Retro logo style of a bike created for a Plainfield coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and bistro were actually launching in an old section of the community and really wanted to cast a nostalgic tone without appearing as monotonous or low energy. I fulfilled both of these jobs by means of developing a symbol concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

medical logo style with a microscopic lense slide and germs developed for Plainfield clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the triggers and consequences of diseases, mainly the field of medicine that works with the clinical assessment of samples of body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is the sole instance I recall in which I was able to integrate a bacteria-laden microscope slide right into a business logo design.

Normally I try not to be extremely literal with a concept and to a degree, this design approaches the company it serves very literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more intriguing, more interest grabbing and much more unforgettable.

logo layout with a jumping eco-friendly frog created for a family members enjoyable facility in Plainfield.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of jobs that come my way, I’ve done dozens of logo designs for surgeons, dentists, and lawyers but Cool Springz is without question the only trampoline park that I have actually ever gotten the privilege to work on.

Given that the full name of the business has the word springz in its name the obvious choice would have been to include a few springs into the concept but Cool Springz is a fun location to go and spring does not actually reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more enthusiastic high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they utilized for promotion and marketing. I also think this is the only time that a logo I designed was turned into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo featuring a flock of birds, a mountain, a path, a stream, and also a tree - created for Plainfield travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche area because travel photographers don’t capture places or things but rather reveal emotional journeys through the pictures they capture. The thought behind this logo design was to use negative space to project more than what was visible upon first view, which I think is quintessential of most good photographers in that they often tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness which can’t be conveyed with just words. I attempted to do something very similar to this logo design by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Plainfield logo but also to show the depth to her art and in the way that she views the world through the lens of her camera.

 Plainfield logo style with a seagull used for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I seriously savor and the Coastal Wireless design was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the character A but my client, even though he liked the concept, really did not care for my choice of birds. This man genuinely loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his hatred for this particular variety of sea bird.

When I turn a concept over to a customer I encourage them to discuss it with colleagues and family members as well as with individuals that they don’t actually know so as to get objective point of views on the worthiness of a concept. Fortunately, he shared it with his family members and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original concept.

Logos are a weird creature in the design world because the people that are inclined to hire a professional to design their logo design realize how crucial a logo is for their company so they are much more vested in the outcome. Every logo job has it’s portion of obstacles, however the biggest challenge is finding that sweet spot in a design that works really well at the task it’s required to do in branding a business and also giving the client the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for Plainfield publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, however it really is the most essential part of a printed book since it is usually the very first thing a person sees in the book shop. Concerning a publishing company, it’s the optimal opportunity they will ever get to spotlight their product and get their logo design in front of the individuals that buy actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo has 2 letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines come and depart yet it looks like that in many cases one of the traits individuals tend to recall the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle airline based in LA and although I’m not certain it actually “took off” their business logo didn’t slow them. The bookend A’s in their title lent itself well to conferring a feeling of airline flight and it was definitely a success.

 Plainfield logo layout used for marketing and a label layout for Vintage Instance features an old font style design.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, that looked to be much older cases. For this brand concept I attempted to come up with a logo that offered a fluid vintage feel to it and could easily be utilized for every thing from a web page to an insignia on brand new cases that seemed like they were from a different point in time.

Logo produced for an orthodontist in Plainfield, design include an arc with lines converging with it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most challenging and difficult logo design projects due to the fact that it appears that every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden fields when it comes to small business marketing, if restaurants approached their advertising in the same way dental practitioners do every one of their company logos would be a picture explaining anything they served, McDonalds would most likely include an image of a potato and a cow.

I understand the thinking behind including an illustration of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I actually love doing dentistry logo designs because it challenges me to come up with a design that implies the field of dentistry or a specific field of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this design over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design created for a household not-for-profit, the logo design features 4 personalities startled in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the folks in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or organization wants to communicate.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design which conveyed that they were about families without being openly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo design to describe exactly how people ought to think or feel they don’t understand the mission of a logo. If you have to ponder a logo to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo design that illustrates itself won’t have the chance to be understood.

Logo style developed for a hair design studio featuring a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo that related a spirit of serenity and class for their new hair studio. I created a concept that didn’t go the obvious course of designing simply a stylized orchid but alternatively crafted a business logo that implied an orchid in the pattern of a swirl featured in to the letter O in the name and by putting attention on the logo design with the figure of a hummingbird hovering over the logo itself. The obvious path in creating a company logo is usually the incorrect path and in this case, the design ended up not being about the orchid but instead placed the importance on the emotion that they really wanted to project to their patrons.

Arabian equine logo layout developed for a steed ranch that focuses on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo created a unique organization logo design tailored to epitomize the unique physical traits of the Arabian type of equines. By having an identifiable head shape and high tail posture, the Arabian is one of the highly easily recognizable equine lineages in the entire world.

Las Cafe logo layout a tiny restaurant, layout consists of a changed manuscript font style which floats above a team of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small dining establishment, design contains a modified script font style which hovers over a group of ornate lines and dots.

Logo layout for a software developer the layout functions and also iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and disk management. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding to what business they are in or how it relates to their specific location. However it represented something to the business owner of the company and in many cases the meaning behind a business logo is equally as important as how it brands the company it represents.

Progress logo design developed for a Plainfield interior designer, design function a series of red circles that intersect and replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Plainfield interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, investigates, collaborates, and oversees such projects. Interior design is a multifaceted occupation that consists of conceptual development, space planning, location examinations, programming, research, communicating with the stakeholders of a project, building and construction supervision, and execution of the design.

logo design done for Advanced Leadership Solutions, the personalities for letter V and also A in middle of words advanced have actually been customized to link straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Plainfield logo design job was carried out for a management guide that aids business leaders to become more successful at handling people, expectations, and productivity.

A logo style including a fisherman in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting fans the owners of On the Fly recognized the market was prepared for an outdoor sporting merchant that functions as a consignment company. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all kinds of interests, a place to market their pre-owned equipment to other sports enthusiasts. I tailored their Plainfield logo dsign with a graphic which garners the interest of vehicles and sends an image that invokes the passion of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.
Logo layout MQ farms, this logo style has actually a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t actually produced for an Plainfield area farm it was in reality designed for an investments broker, and this business logo was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to make a image that projects trust, success, and luxury.
Logo design created for the use of an indication for the restaurant (Brewgrrs), it is an ornate manuscript font that is evocative a renowned sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat undertaking where I worked directly with the owner to develop a logo design which worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage that hung over their doors, and was highly visible and very legible from over a block away.