Schenectady Logo Design

Nearly every new Schenectady organization understands that they need a logo, but few new business owners fully are aware of the pivotal role their business logo can perform in their financial success, or precisely why one logo functions more effectively than another. A logo design has a critical and lasting effect on the growth of a business, pick the right one and it can make the door swing and cash register ring, go with the incorrect one and it will be an obstacle and a hindrance for the life of a business. The logos included in the ImageCo portfolio help Schenectady companies prosper, they are effective in any given scenario and the main reason they are so effective is because they all have these five things in common.
  1. Simplicity: simple logo designs do not demand scrutiny, they can be comprehended in merely a look.
  2. Scalability: from business cards to billboards a scalable logo will continue to be legible and equally emotive at any size.
  3. Versatility: logos that work on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo design should be enduring and should feel relevant today, tomorrow, and thirty years from now.

Retro logo design of a bicycle created for a Schenectady coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and bistro were opening in an old part of the area and wished to cast an old-fashioned tone without coming across as monotonous or low energy. I accomplished both jobs by designing a sign design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

clinical logo design with a microscopic lense slide as well as germs made for Schenectady clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the triggers and consequences of diseases, especially the field of medicine which works with the laboratory assessment of samplings of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is really the only instance I recollect in which I was in a position to incorporate a bacteria-laden microscope slide right into a logo design.

Generally I try not to be extremely literal with a design and to a point, this design approaches the company it serves rather literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more interesting, more interest grabbing and a lot more meaningful.

logo design with a leaping eco-friendly frog made for a household enjoyable facility in Schenectady.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of projects that come my way, I’ve done dozens of logo designs for medical professionals, dental offices, and lawyers but Cool Springz is without question the only trampoline park which I have ever gotten the opportunity to work on.

Given that the full name of the company has the word springz in its name the obvious choice would have been to feature a handful of springs into the concept but Cool Springz is a fun location to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better lively high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for advertising and marketing. I also think this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo including a group of birds, a hill, a path, a stream, as well as a tree - developed for Schenectady traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche profession due to the fact that travel photographers don’t capture places or things but instead project emotional experiences through the photos they record. The idea behind this logo design was to make use of negative space to communicate more than what was visible upon first glance, which I think is representative of the majority of good photographers in that they often tell entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional resonance that can’t be conveyed with mere words. I tried to do something the same to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Schenectady logo design but also to illustrate the depth to her art and in the way that she views the world through the lens of her camera.

 Schenectady logo design with a seagull used for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I honestly take pleasure in and the Coastal Wireless design was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A but my customer, even though he loved the concept, didn’t care for my choice of birds. This particular man really disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his contempt for this particular breed of sea bird.

When I turn a design over to a customer I urge them to share it with colleagues and family members as well as with folks that they don’t even know so as to get impartial assessments on the worthiness of a design concept. Fortunately, he discussed it with his family members and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he went with the original concept.

Custom logo designs are a weird animal in the design world because the people that have a tendency to hire a professional to create their logo recognize how crucial a logo design is for their organization so they are much more invested in the outcome. Every logo job possesses it’s share of challenges, but the largest challenge is identifying that sweet spot in a design that functions really well at the task it’s needed to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for Schenectady book author

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, yet it is the most vital part of a published book because it is often the primary thing a person sees in the book shop. Concerning a publisher, it’s the absolute best opportunity they will ever have to promote their product and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo design has 2 letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it seems that in many occurrences one of the things folks tend to recollect the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle air service situated in LA and while I’m not certain it really “took off” their logo design didn’t ground them. The bookend A’s in their title lent itself well to affording a spirit of airline flight and it was undoubtedly a success.

 Schenectady logo design used for advertising and marketing as well as a tag design for Vintage Instance features an old-fashioned typeface style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, which seemed to be antique cases. For this logo concept I attempted to come up with a logo that had a fluid vintage feel to it and could be utilized for every thing from a web site to a label on brand new cases that appeared like they were from a different generation.

Logo developed for an orthodontist in Schenectady, design include an arc with lines converging through it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most challenging and difficult logo jobs due to the fact that it seems that each and every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden professions when it comes to company branding, if restaurants approached their branding in the same way dental professionals do every one of their logo designs would definitely be a picture trying to explain something they served, McDonalds would probably include a picture of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth associated to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I actually love doing dental care logo designs simply because it challenges me to come up with a design that implies dentistry or a certain field of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular concept over to the client the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design designed for a family nonprofit, the logo design features 4 personalities surprised in elevation to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the people residing in his city. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization hopes to convey.

The McNally Foundation’s name offered a unique opportunity to do a logo that conveyed that they were about families without being openly corny about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo design to explain precisely how individuals should think or feel they don’t understand the purpose of a logo. If viewers have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo design that describes itself will never have the opportunity to be understood.

Logo design produced for a hair style studio including a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo that projected an atmosphere of tranquility and connection for their new hair salon. I came up with a design which didn’t go the obvious direction of making simply a stylized orchid but alternatively crafted a business logo that suggested a flower in the formation of a swirl blended into the letter O in the title and by putting attention on the logo design with the silhouette of a hummingbird hovering over the logo itself. The obvious path in designing a logo is oftentimes the wrong route and in this case, the design ended up not being about the orchid but alternately put the main focus on the feeling that they really wanted to forecast to their clients.

Arabian horse logo layout created for a steed ranch that focuses on breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo developed an original company logo design tailored to exemplify the unique physical traits of the Arabian breed of horses. By having an identifiable head form and high tail carriage, the Arabian is one of the highly easily identifiable horse breeds in the world.

Las Coffee shop logo layout a small restaurant, design consists of a modified script font style which floats over a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny restaurant, design consists of a modified script font style which floats above a team of luxuriant lines as well as dots.

Logo layout for a software application developer the style features as well as legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and drive management. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone about what business they are in or how it relates to their specific location. But it symbolized something to the owner of the company and in quite a few cases the symbolism supporting a logo is equally as important as how it serves the company it stands for.

Advance logo style produced for a Schenectady interior developer, design feature a collection of red circles that converge and also change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Schenectady interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, researches, coordinates, and manages such tasks. Interior design is a diverse occupation that includes conceptual development, space planning, site assessments, programming, research study, corresponding with the stakeholders of a project, building and construction supervision, and execution of the design.

logo style provided for Advanced Leadership Solutions, the personalities for letter V and also A in center of words progressed have actually been customized to link directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Schenectady logo design assignment was completed for a leadership coach that helps business professionals to develop into more effective at supervising people, expectations, and profitability.

A logo design featuring a fisherman in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting lovers the owners of On the Fly understood the market place was prepared for an outdoor sporting store that functions as a consignment firm. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all kinds of interests, a location to sell off their secondhand items to other sports enthusiasts. I designed their Schenectady business logo dsign utilizing a graphic which garners the attention of traffic and projects an image that invokes the passion of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.
Logo layout MQ ranches, this logo layout has a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t really designed for an Schenectady regional farm it was actually designed for a products broker, and this particular trademark was one of a handful of that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to make a image that projects trust, effectiveness, and affluence.
Logo design made for making use of an indicator for the dining establishment (Brewgrrs), it is a luxuriant script typeface that is reminiscent of a popular sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project where I worked closely with the business owner to develop a logo which worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign that hung over their doors, and was highly visible and very legible from over a block away.