Chester Logo Design

Every new Chester organization understands that they are in need of a logo, yet few new business owners thoroughly understand the vital role their logo design can take in their becoming successful, or the reason that one logo design performs far better than another. A business logo has an instant and lasting effect on the success of a business, select the right one and it can make the door swing and phone ring, select the incorrect one and it will be an obstacle and an impediment for the life of a company. The logos included in the ImageCo portfolio help Chester businesses prosper, they are effective in any given scenario and the main reason they are so effective is that they all have these 5 traits in common.
  1. Simplicity: simple logo designs do not require contemplation, they can be realized in merely a glance.
  2. Scalability: from business cards to posters a scalable business logo will stay legible and equally emotive at every dimension.
  3. Versatility: logos that function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they represent.
  5. Relevance: a logo should be lasting and should feel relevant today, tomorrow, and thirty years from now.

Retro logo layout of a bicycle created for a Chester coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were opening up in an older section of the area and hoped to cast a nostalgic atmosphere without appearing as boring or low energy. I fulfilled the two jobs via creating a business logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

clinical logo design with a microscope slide and germs designed for Chester clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the triggers and outcomes of diseases, especially the branch of medicine that works with the laboratory examination of specimens of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is the sole instance I recall in which I was able to incorporate a bacteria-laden microscope slide right into a logo design.

Normally I try not to be excessively literal with a design and to a point, this design approaches the company it represents rather literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more captivating, more attention grabbing and more unforgettable.

logo design with a leaping environment-friendly frog developed for a household enjoyable center in Chester.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of jobs that come my way, I’ve produced dozens of logo designs for physicians, dental offices, and lawyers but Cool Springz is without question the one and only trampoline park that I have ever had the opportunity to work on.

Given that the name of the company has the word springz in its name the apparent choice would have been to feature a few springs into the concept but Cool Springz is a fun place to go and spring does not really resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more lively high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they utilized for advertising. I also believe this is the only time that a logo I did was transformed into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo design featuring a group of birds, a hill, a route, a stream, as well as a tree - designed for Chester traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche area due to the fact that travel photographers tend not to capture locations or things but instead project emotional experiences by means of the photos they capture. The idea behind this logo composition was to make use of negative space to convey more than what was visible upon first glance, which I think is representative of most good photographers in that they often tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness which can’t be conveyed with just words. I made an effort to do something much the same to this logo by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Chester logo design but also to show the depth to her art and in the way that she views the world through the lens of her camera.

 Chester logo design with a seagull utilized for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I honestly relish and the Coastal Wireless project was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A but my customer, even though he loved the concept, didn’t care for my choice of birds. This particular guy truly despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his hatred for this specific breed of sea bird.

When I turn a concept over to a client I urge all of them to share it with friends and colleagues and family as well as with people that they don’t actually know so as to get neutral point of views on the merit of a concept. Fortunately, he shared it with his family and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Logo designs are a weird creature in the design world given that the people that are inclined to hire an expert to create their logo understand how crucial a logo design is for their organization so they are much more invested in the result. Every logo design project possesses it’s portion of difficulties, but the largest challenge is identifying that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for Chester publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, but it really is the most necessary part of a published book given that it is in most cases the first thing a person sees in the bookstore. For a publisher, it’s the absolute best opportunity that they will ever have to promote their brand and get their logo design in front of the people that shop for actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo has two letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines come and depart but it seems that in many cases one of the things folks often tend to recollect the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle air service based in LA and although I’m not sure it actually “took off” their custom logo didn’t slow them. The bookend A’s in their name lent itself well to affording a feeling of flight and it was undoubtedly a winner.

 Chester logo design utilized for advertising and also a tag design for Vintage Situation includes an antiquated font design.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, that looked to be much older cases. For this custom logo design I sought to come up with a logo that offered a fluid old style feel to it and could be utilized for everything from a web site to a label on brand new cases that appeared like they were from another point in time.

Logo design created for an orthodontist in Chester, style include an arc with lines intersecting through it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can be one of the most challenging logo projects considering that it appears that each and every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden careers when it comes to business marketing, if restaurants approached their branding in the very same way dentists do every one of their logos would definitely be a picture explaining anything they served, McDonalds would likely contain an image of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth related to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really love doing dentist logos because it challenges me to come up with a design that implies dentistry or a certain field of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a layout that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this design over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo made for a household nonprofit, the logo features 4 personalities startled in elevation to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be illustrative of the devotion that William McNally had for the people in his community. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or organization hopes to project.

The McNally Foundation’s name presented a unique opportunity to do a logo that conveyed that they were about families without being overtly tacky about it. The goal of a logo design is to be remembered and recognized and if the designer attempts to use the logo to explain exactly how individuals ought to think or feel they don’t understand the goal of a logo. If people have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo that illustrates itself won’t have the likelihood to be comprehended.

Logo design produced for a hair style studio including a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo that projected a sense of relaxation and connection for their new hair studio. I created a design that did not go the obvious path of crafting simply a stylized orchid but alternatively created a logo which suggested a flower in the pattern of a swirl integrated into the letter O in the title and by placing attention on the logo design along with the silhouette of a hummingbird hovering above the logo design itself. The obvious path in designing a company logo is more often than not the incorrect direction and in this case, the design ended up not being about the orchid but alternately laid the attention on the feeling that they really wanted to project to their clients.

Arabian steed logo layout produced for an equine cattle ranch that specializes in breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo designed a unique logotype concept customized to exemplify the unique physical traits of the Arabian pedigree of equines. With a different head form and high tail carriage, the Arabian is one of the very most easily recognizable horse breeds in the world.

Las Coffee shop logo layout a small dining establishment, design includes a modified script font which hovers over a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small restaurant, design consists of a modified manuscript font style which hovers over a group of elaborate lines and also dots.

Logo style for a software designer the layout functions and also renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and disk operations. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge in between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone pertaining to what business they are in or how it relates to their specific location. But it intimated something to the owner of the company and in quite a few cases the substance supporting a business logo is just as important as how it serves the organization it stands for.

Evolve logo layout created for a Chester interior developer, layout function a series of red circles that intersect and change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Chester interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, researches, coordinates, and manages such tasks. Interior design is a multifaceted occupation that includes conceptual development, area planning, location examinations, programming, research, corresponding with the stakeholders of a project, building and construction supervision, and execution of the design.

logo layout done for Advanced Management Solutions, the personalities for letter V and also A in center of words advanced have been changed to link directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Chester logo design assignment was carried out for a leadership guide that enables business leaders to become more efficient at supervising people, expectations, and profitability.

A logo design featuring a fisherman in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting fans the founders of On the Fly recognized the market was prepared for an outdoor sporting retailer that functions as a consignment company. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of interests, a place to sell off their previously owned items to other sports enthusiasts. I tailored their Chester logo dsign utilizing a graphic that garners the interest of vehicles and projects an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and serene habitat.
Logo style MQ farms, this logo style has an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t actually designed for an Chester area farm it was in reality devised for an investments broker, and this particular logo design was one of a handful of which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to create an identity that projected confidence, success, and opulence.
Logo design developed for making use of a sign for the restaurant (Brewgrrs), it is an ornate script typeface that is similar to a popular sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project where I worked closely with the business owner to create a business logo that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign which hung over their doors, and was highly visible and very easy to read from over a block away.