Norristown Logo Design

Every new Norristown venture understands that they are in need of a logo, however few new business owners fully comprehend the vital role their logo design can take in their success, or why one logo design performs more effectively than another. A logo has an instant and long term influence on the prosperity of a company, select the right one and it will make the door swing and cash register ring, go with the wrong one and it will be a barrier and a hindrance for the longevity of a business. The logos featured in the ImageCo portfolio help Norristown businesses prosper, they are effective in any given situation and the reason they are so effective is because they all have these five features in common.
  1. Simplicity: simple logo designs do not require contemplation, they can be realized in just a glance.
  2. Scalability: from business cards to posters a scalable logo design will be legible and just as emotive at every size.
  3. Versatility: logos that function on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they stand for.
  5. Relevance: a company logo should be lasting and should feel relevant today, tomorrow, and thirty years from today.

Retro logo design of a bike produced for a Norristown coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were launching in an old part of town and really wanted to visualize a vintage feel without appearing as monotonous or low energy. I accomplished both tasks by means of developing a company logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

clinical logo style with a microscope slide and bacteria created for Norristown clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the root causes and effects of diseases, especially the field of medicine that deals with the clinical examination of samples of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is the only instance I recall in which I was in a position to incorporate a bacteria-laden microscope slide within a business logo design.

Generally I attempt not to be excessively literal with a design and to a degree, this specific design approaches the company it serves very literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more interesting, more focus grabbing and more unforgettable.

logo design with a leaping eco-friendly frog created for a family members fun facility in Norristown.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects which come my way, I’ve produced dozens of logo designs for doctors, dental experts, and lawyers but Cool Springz is without question the only trampoline park which I have ever gotten the opportunity to work on.

Given that the full name of the business has the word springz in its name the obvious choice would have been to include a some springs into the design but Cool Springz is a fun destination to go and spring does not really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better dynamic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they utilized for advertising. I also believe this is the only time that a logo I did was transformed into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo including a group of birds, a mountain, a path, a stream, and a tree - created for Norristown travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche area due to the fact that travel photographers don’t capture places or things but rather project emotional journeys through the images they record. The thought behind this logo design was to use negative space to reveal more than what was visible upon first glance, which I think is quintessential of most professional photographers in that they oftentimes share whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional resonance that can’t be revealed with just words. I tried to do something similar to this logo design by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Norristown logo but also to illustrate the depth to her work and in the way that she perceives the world through the lens of her camera.

 Norristown logo layout with a seagull used for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I truly enjoy and the Coastal Wireless design was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the letter A however my client, even though he loved the concept, really did not care for my choice of birds. This particular guy seriously despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his hatred for this specific breed of sea bird.

When I turn a concept over to a client I encourage all of them to discuss it with colleagues and family members as well as with individuals that they don’t even know so as to get unprejudiced opinions on the worthiness of a design. Fortunately, he shared it with his family and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original design.

Logos are a weird animal in the design world given that the people that are inclined to hire a professional to create their logo design recognize how vital a logo is for their business so they are much more invested in the result. Every logo design project possesses it’s share of difficulties, however the largest challenge is identifying that sweet spot in a design that operates really well at the job it’s required to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for Norristown book author

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, however it really is the most essential part of a printed book since it is usually the very first thing a person sees in the bookstore. For a publisher, it’s the absolute best opportunity they will ever have to publicize their label and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo design has two letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart but it seems like that in many occurrences one of the aspects people often tend to recall the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle airline located in LA and while I’m not sure it actually “took off” their business logo didn’t ground them. The bookend A’s in their brand lent itself well to conferring a sense of flight and it was surely a success.

 Norristown logo layout used for marketing and a tag style for Vintage Instance includes an antiquated font style style.

Vintage Case | Logo Design

Vintage case focused in brand new cases for music instruments, that seemed to be vintage cases. For this custom logo design I tried to come up with a logo that possessed a fluid vintage feel to it and could easily be used for everything from a website to an insignia on brand new cases that seemed like they were from a different point in time.

Logo design created for an orthodontist in Norristown, design consist of an arc with lines converging through it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most difficult logo design jobs due to the fact that it seems that virtually every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden careers when it comes to small business marketing, if dining establishments approached their advertising in the exact same way dental professionals do every one of their logo designs would be a picture explaining anything they served, McDonalds would likely have an image of a potato and a cow.

I understand the thinking behind including an illustration of something mouth related to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really love doing dentistry logos because it challenges me to come up with a design that implies the field of dentistry or a particular area of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this concept over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo created for a family members not-for-profit, the logo features 4 personalities staggered in height to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be representative of the love that William McNally had for the families in his city. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or institution hopes to communicate.

The McNally Foundation’s name offered a distinct opportunity to do a logo which communicated that they were about families without being openly corny about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo to illustrate exactly how individuals should think or feel they don’t understand the mission of a logo. If people have to think about a logo design to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that illustrates itself will never have the likelihood to be comprehended.

Logo layout created for a hair design workshop featuring a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo which carried a feeling of contentment and elegance for their new hair studio. I created a concept that did not go the obvious course of making just a stylized orchid but instead delivered a logo which suggested a flower in the pattern of a swirl blended in to the letter O in the title and by placing emphasis on the logo design along with the figure of a hummingbird hovering over the logo itself. The obvious path in creating a company logo is usually the incorrect course and in this case, the design ended up not being about the flower but instead placed the focus on the feeling that they wanted to project to their clients.

Arabian equine logo design created for a horse ranch that focuses on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind brand concept tailored to manifest the unique physical traits of the Arabian type of equines. With a distinctive head form and high tail carriage, the Arabian is one of the highly quite easily recognizable horse lineages in the whole world.

Las Cafe logo layout a tiny dining establishment, layout contains a changed manuscript font style which hovers over a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny dining establishment, design consists of a modified manuscript font style which floats over a team of luxuriant lines as well as dots.

Logo style for a software program developer the style attributes and famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and disk management. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone pertaining to what business they are in or how it relates to their specific location. But it represented something to the owner of the company and in many cases the symbolism behind a logo design is just as important as how it brands the enterprise it represents.

Evolve logo style produced for a Norristown indoor developer, layout feature a collection of red circles that converge and also replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Norristown interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, explores, collaborates, and manages such tasks. Interior design is a diverse profession that involves conceptual development, space planning, site evaluations, programming, investigation, communicating with the stakeholders of a project, construction supervision, and implementation of the design.

logo style provided for Advanced Management Solutions, the personalities for letter V and A in middle of words advanced have actually been modified to tie directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Norristown logo design project was carried out for a leadership expert that assists business leaders to develop into more efficient at handling people, expectations, and profitability.

A logo design including a fisherman in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting lovers the owners of On the Fly understood the market was primed for an outdoor sporting retailer that operates as a consignment business. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all types of passions, a place to sell their secondhand products to other sports enthusiasts. I created their Norristown business logo dsign with an image that garners the interest of vehicles and sends an image that wakens the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.
Logo style MQ ranches, this logo layout has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t really produced for an Norristown area farm it was actually created for a products broker, and this particular brand was one of a handful of that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to produce a brand mark that projected self-confidence, financial success, and opulence.
Logo developed for using an indicator for the restaurant (Brewgrrs), it is an elaborate script font that is evocative a renowned sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking in which I worked directly with the business owner to develop a business logo that worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage which hung over their doors, and was highly visible and very legible from over a block away.