York Logo Design

Nearly every new York organization knows they require a logo, yet few entrepreneurs thoroughly recognize the pivotal role their logo can take in their success, or the reason that one business logo performs better than another. A logo has an instant and long-term impact on the growth of a business, choose the correct one and it can make the door swing and phone ring, select the incorrect one and it will be a barrier and an impediment for the life of an organization. The logos featured in the ImageCo portfolio help York companies succeed, they are effective in any given situation and the reason they are so effective is that they all have these 5 features in common.
  1. Simplicity: simple logo designs do not require deliberation, they can be grasped in merely a glance.
  2. Scalability: from business cards to signboards a scalable logo will continue to be legible and just as emotive at every scale.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they represent.
  5. Relevance: a company logo needs to be ageless and should feel relevant today, tomorrow, and thirty years from now.

Retro logo style of a bike created for a York coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were opening up in an older part of the area and really wanted to cast an old-fashioned atmosphere without coming across as uninteresting or low energy. I accomplished the two tasks by means of developing a sign design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

clinical logo style with a microscope slide as well as bacteria developed for York clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the root causes and consequences of diseases, especially the branch of healthcare which deals with the clinical examination of samples of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is the only instance I recall where I was in a position to incorporate a bacteria-laden microscope slide right into a logo design.

Typically I try not to be extremely literal with a design and to a degree, this specific design approaches the company it represents quite literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more captivating, more interest grabbing and much more meaningful.

logo layout with a jumping green frog made for a family fun facility in York.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of projects which come my way, I’ve done dozens of logo designs for doctors, dentists, and attorneys but Cool Springz is without question the one and only trampoline park which I have actually ever had the privilege to work on.

Given that the title of the company has the word springz in its name the clear choice would have been to feature a some springs into the design but Cool Springz is a fun location to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better enthusiastic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they used for advertising. I also think this is the only time that a logo I did was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo featuring a group of birds, a hill, a route, a stream, as well as a tree - made for York traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche sector because travel photographers tend not to shoot locations or things but rather reveal emotional experiences by means of the images they capture. The idea behind this logo concept was to make use of negative space to communicate more than what was visible upon initial glance, which I think is quintessential of the majority of professional photographers in that they oftentimes tell whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance which can’t be communicated with mere words. I tried to do something much the same to this logo by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  York logo design but also to reveal the depth to her art and in the way that she perceives the world through the lens of her camera.

 York logo style with a seagull utilized for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I truly relish and the Coastal Wireless assignment was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A however my client, even though he loved the concept, didn’t care for my choice of birds. This particular man seriously hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his contempt for this specific variety of sea bird.

When I turn a concept over to a client I urge them to discuss it with friends and family as well as with other people that they don’t actually know so as to get honest judgements on the value of a design concept. Fortunately, he discussed it with his family and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logos are a strange animal in the design world given that the people that are inclined to hire an expert to design their logo realize how important a logo design is for their company so they are much more invested in the final result. Every logo project has it’s portion of difficulties, but the largest challenge is identifying that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo style with bamboo in the background, layout for York book author

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, yet it is the most crucial part of a printed book due to the fact that it is often the initial thing a person views in the book store. Regarding a publishing company, it’s the best opportunity that they will ever get to promote their label and get their logo design in front of the people that purchase actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo design has two letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go yet it seems that in many occurrences one of the traits people tend to recollect the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle airline company situated in LA and while I’m not certain it actually “took off” their logo didn’t slow them. The bookend A’s in their brand lent itself well to affording a spirit of flight and it was surely a victory.

 York logo style used for advertising as well as a tag style for Vintage Instance includes an archaic typeface style.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, which seemed to be vintage cases. For this custom logo concept I sought to come up with a logo that provided a fluid nostalgic feel to it and could easily be utilized for anything from a web site to a label on brand new cases that appeared like they were from a different era.

Logo design developed for an orthodontist in York, style include an arc with lines intersecting through it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most difficult logo design jobs due to the fact that it appears that each and every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden fields when it comes to small business branding, if restaurants approached their branding in the exact same way dental professionals do every one of their company logos would be a picture explaining anything they served, McDonalds would likely contain an image of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth associated to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I really enjoy doing dentist business logos simply because it challenges me to come up with a design that implies dentistry or a particular field of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular concept over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design created for a family not-for-profit, the logo features 4 characters staggered in height to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be illustrative of the devotion that William McNally had for the residents in his city. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or institution hopes to project.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design that communicated that they were about families without being overtly cheesy about it. The aim of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to describe precisely how people ought to think or feel they don’t understand the goal of a logo. If viewers have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that describes itself won’t have the chance to be understood.

Logo style developed for a hair style workshop featuring a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design which carried a spirit of ease and connection for their new hair studio. I created a concept that did not go the obvious course of creating merely a stylized orchid but rather crafted a company logo which suggested a flower in the pattern of a swirl blended in to the letter O in the name and by putting attention on the logo design with the figure of a hummingbird hovering above the logo itself. The obvious path in creating a business logo is in most cases the incorrect direction and in this case, the design ended up not being about the flower but alternately put the main focus on the emotion that they really wanted to project to their patrons.

Arabian horse logo layout created for an equine cattle ranch that focuses on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind company logo design customized to exemplify the unique physical traits of the Arabian breed of horses. By having an unique head form and high tail carriage, the Arabian is one of the very most quite easily recognizable horse lineages in the world.

Las Coffee shop logo style a tiny restaurant, design includes a customized script font which floats over a group of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small dining establishment, layout consists of a changed manuscript font which hovers above a group of elaborate lines as well as dots.

Logo design for a software application developer the style features and also famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and disk management. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding what business they are in or how it relates to their specific location. However it symbolized something to the owner of the business and in many cases the substance supporting a company logo is just as important as how it serves the enterprise it stands for.

Develop logo layout created for a York indoor designer, design feature a series of red circles that converge as well as change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a York interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, investigates, coordinates, and manages such projects. Interior design is a diverse occupation that includes conceptual development, space planning, location evaluations, programming, research, communicating with the stakeholders of a project, construction management, and execution of the design.

logo style provided for Advanced Leadership Solutions, the personalities for letter V as well as A in middle of words progressed have actually been changed to connect straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This York logo design job was carried out for a management guide that aids business professionals to become more efficient at managing people, expectations, and profitability.

A logo layout featuring an angler in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the owners of On the Fly knew the market was prepared for an outdoor sporting retailer that operates as a consignment firm. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all types of passions, a place to sell off their previously owned goods to other sports enthusiasts. I created their York business logo dsign using an illustration which captures the attention of traffic and projects an image that wakens the passion of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and calm habitat.
Logo design MQ farms, this logo layout has a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t actually designed for an York regional farm it was in reality devised for an investments broker, and this particular company logo was one of a handful of that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to develop a graphic that projected confidence, effectiveness, and luxury.
Logo design created for using a sign for the dining establishment (Brewgrrs), it is an ornate script typeface that is reminiscent of a popular sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool undertaking where I worked closely with the proprietor to produce a logo design which worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung over their doors, and was highly visible and very legible from over a block away.