Taylors Logo Design

Each and every new Taylors venture knows they are in need of a logo, but few new business owners fully grasp the vital role their logo design will take in their financial success, or the reason that one logo design works more effectively than another. A company logo has a critical and sustaining influence on the growth of a company, choose the correct one and it can make the door swing and phone ring, go with the wrong one and it can be an obstacle and a hindrance for the life span of a business. The logos presented in the ImageCo portfolio help Taylors businesses succeed, they are effective in any given circumstance and the main reason they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logos do not require consideration, they can be realized in merely a look.
  2. Scalability: from business cards to billboards a scalable business logo will remain legible and equally emotive at virtually any scale.
  3. Versatility: logos that function on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they stand for.
  5. Relevance: a logo needs to be lasting and will feel relevant today, tomorrow, and twenty years from today.

Retro logo design of a bicycle created for a Taylors coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and bistro were launching in an older part of the area and wished to project a retro feel without appearing as uninteresting or low energy. I fulfilled both of these tasks via developing a trademark concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

medical logo layout with a microscopic lense slide and bacteria created for Taylors medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the triggers and outcomes of diseases, especially the field of healthcare that works with the clinical evaluation of samplings of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is the sole instance I recall where I was in a position to incorporate a bacteria-laden microscope slide within a business logo design.

Normally I attempt not to be extremely literal with a design and to a point, this design approaches the company it serves very literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more intriguing, more interest grabbing and a lot more memorable.

logo style with a jumping environment-friendly frog developed for a family members fun facility in Taylors.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects which come my way, I’ve done dozens of logo designs for physicians, dental experts, and lawyers but Cool Springz is without question the one and only trampoline park that I have ever had the opportunity to work on.

Given that the name of the company has the word springz in its name the clear choice would have been to incorporate a few springs into the design but Cool Springz is a fun place to go and spring does not really reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more dynamic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they utilized for marketing. I also think this is the only time that a logo I created was turned into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo featuring a group of birds, a hill, a route, a stream, and a tree - designed for Taylors traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche profession due to the fact that travel photographers don’t capture locations or things but rather convey emotional experiences by means of the pictures they record. The thought behind this logo composition was to make use of negative space to project more than what was visible upon first glance, which I think is quintessential of most professional photographers in that they frequently share entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos frequently have an emotional fullness that can’t be communicated with just words. I made an effort to do something much the same to this logo by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Taylors logo but also to reveal the depth to her work and in the way that she views the world through the lens of her camera.

 Taylors logo style with a seagull utilized for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I truly enjoy and the Coastal Wireless project was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A but the client, even though he liked the concept, didn’t care for my choice of birds. This guy genuinely hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his hatred for this specific kind of sea bird.

When I turn a concept over to a client I urge them to talk about it with friends and colleagues and family members as well as with people that they don’t actually know so as to get honest assessments on the worthiness of a concept. Fortunately, he discussed it with his family members and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original concept.

Logo designs are a weird creature in the design world because the people that are inclined to hire an expert to design their logo recognize how essential a logo design is for their company so they are much more vested in the outcome. Every logo job has it’s share of challenges, but the most significant obstacle is identifying that sweet spot in a design that functions really well at the job it’s needed to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo design with bamboo in the background, design for Taylors book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, nevertheless it is the most critical part of a published book since it is in most cases the primary thing a person sees in the book store. With regard to a publisher, it’s the optimal opportunity they will likely ever have to publicize their brand and get their logo design in front of the men and women that buy actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo design has two letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it seems that in many instances 1 of the traits folks tend to recall the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle air service situated in LA and while I’m not sure it really “took off” their business logo didn’t ground them. The bookend A’s in their name lent itself well to conferring a feeling of air travel and it was definitely a winner.

 Taylors logo layout utilized for advertising and a tag design for Vintage Case features an old font style style.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, that looked to be antique cases. For this logo concept I attempted to come up with a logo that had a fluid retro feel to it and could be utilized for anything from a web site to an insignia on brand new cases that seemed like they were from another generation.

Logo produced for an orthodontist in Taylors, design consist of an arc with lines intersecting through it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most difficult logo jobs due to the fact that it appears that every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden careers when it comes to business marketing, if dining establishments approached their branding in the exact same way dental professionals do every one of their logo designs would be a picture explaining something they served, McDonalds would most likely include an image of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth related to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I actually love doing dentistry logo designs because it challenges me to come up with a design that implies the field of dentistry or a particular area of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular concept over to the customer the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a family members nonprofit, the logo features 4 personalities staggered in height to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be illustrative of the devotion that William McNally had for the people residing in his city. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or institution wishes to communicate.

The McNally Foundation’s name provided a distinct opportunity to do a logo design that conveyed that they were about families without being overtly corny about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo to summarize specifically how individuals ought to think or feel they don’t understand the goal of a logo. If people have to think about a logo design to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo that describes itself will never have the opportunity to be comprehended.

Logo style developed for a hair layout workshop featuring a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo that conveyed a feeling of relaxation and elegance for their new hair studio. I created a design that did not go the obvious route of designing merely a stylized orchid but alternatively created a company logo which suggested an orchid in the formation of a swirl blended in to the letter O in the title and by putting emphasis on the concept with the silhouette of a hummingbird hovering above the image itself. The obvious path in creating a logo is frequently the incorrect route and in this case, the design ended up not being about the flower but alternately laid the importance on the emotion that they wanted to project to their clients.

Arabian equine logo design produced for an equine ranch that focuses on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo crafted a unique business logo concept styled to embody the unique physical traits of the Arabian pedigree of equines. By having a distinctive head shape and higher tail carriage, the Arabian is one of the very most easily identifiable horse lineages in the entire world.

Las Coffee shop logo design a small restaurant, design includes a modified manuscript typeface which floats above a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small restaurant, layout consists of a customized manuscript typeface which hovers over a team of ornate lines and also dots.

Logo design for a software programmer the style features as well as renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and hard drive operations. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge in between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding what business they are in or how it relates to their specific location. However it meant something to the business owner of the company and in many cases the substance behind a logo is just as important as how it serves the company it stands for.

Progress logo layout developed for a Taylors interior developer, layout feature a collection of red circles that intersect and replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Taylors interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, explores, collaborates, and oversees such ventures. Interior design is a multifaceted profession that includes conceptual development, space planning, location evaluations, programming, study, corresponding with the stakeholders of a project, construction supervision, and implementation of the design.

logo layout provided for Advanced Leadership Solutions, the characters for letter V as well as A in middle of the word progressed have actually been changed to tie straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Taylors logo design project was undertaken for a leadership specialist that aids business professionals to become more successful at handling people, expectations, and profitability.

A logo style featuring a fisherman in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting fans the founders of On the Fly realized the market was prepared for an outdoor sporting store that functions as a consignment company. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all types of interests, a location to sell off their used products to other sports enthusiasts. I tailored their Taylors logo design dsign utilizing an image which seizes the attention of vehicles and sends an image that calls to mind the passion of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.
Logo design MQ farms, this logo layout has an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t actually developed for an Taylors regional farm it was actually developed for a products broker, and this particular company was one of many that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to develop a graphic that projected confidence, financial success, and prosperity.
Logo design designed for making use of a sign for the restaurant (Brewgrrs), it is an ornate manuscript typeface that is similar to a renowned sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat project in which I worked directly with the owner to design a business logo that worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage that hung over their doors, and was highly visible and very easy to read from over a block away.