Jackson Logo Design

Every new Jackson company knows they require a logo, but few new business owners fully realize the key role their organization logo will perform in their success, or exactly why one logo design works better than another. A company logo has an instant and long term effect on the prosperity of a company, select the right one and it can make the door swing and cash register ring, go with the wrong one and it will be an obstacle and an impediment for the longevity of a company. The logos included in the ImageCo portfolio help Jackson businesses prosper, they are effective in any given scenario and the reason they are so effective is that they all have these five features in common.
  1. Simplicity: simple logo designs do not demand deliberation, they can be realized in just a look.
  2. Scalability: from business cards to billboards a scalable logo will continue to be legible and equally emotive at virtually any dimension.
  3. Versatility: logos that function on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they stand for.
  5. Relevance: a company logo should be ageless and will feel relevant today, tomorrow, and twenty five years from today.

Retro logo layout of a bike produced for a Jackson coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee bar were opening up in an older part of the city and wanted to visualize a retro tone without coming across as monotonous or low energy. I achieved the two jobs via developing a business logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

medical logo layout with a microscopic lense slide and germs developed for Jackson medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the causes and effects of diseases, mainly the branch of medicine that deals with the clinical evaluation of specimens of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is the sole instance I recollect where I was in a position to incorporate a bacteria-laden microscope slide within a business logo design.

Usually I try not to be extremely literal with a concept and to a point, this specific design approaches the company it serves very literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more intriguing, more interest grabbing and much more meaningful.

logo layout with a leaping environment-friendly frog created for a family fun facility in Jackson.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of jobs that come my way, I’ve produced dozens of logo designs for doctors, dental offices, and legal professionals but Cool Springz is without question the only trampoline park which I have ever had the privilege to work on.

Given that the full name of the business has the word springz in its name the obvious choice would have been to include a some springs into the concept but Cool Springz is a fun location to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I created was made into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo including a flock of birds, a mountain, a trail, a stream, and also a tree - designed for Jackson traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche sector due to the fact that travel photographers tend not to capture places or things but rather project emotional journeys through the images they record. The idea behind this logo design was to make use of negative space to convey more than what was visible upon initial view, which I think is representative of almost all professional photographers in that they frequently tell entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance which can’t be revealed with mere words. I attempted to do something the same to this logo design by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Jackson logo design but also to show the depth in her art and in the way that she views the world through the lens of her camera.

 Jackson logo layout with a seagull utilized for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I truly relish and the Coastal Wireless design was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the letter A however my customer, even though he liked the concept, really did not care for my choice of birds. This guy really hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his contempt for this specific variety of sea bird.

When I turn a concept over to a customer I encourage them to talk about it with friends and family members as well as with folks that they don’t even know so as to get unprejudiced viewpoints on the benefit of a design concept. Fortunately, he discussed it with his family members and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logo designs are a weird animal in the design world because the people that are inclined to hire an expert to create their logo understand how vital a logo design is for their organization so they are much more invested in the result. Every logo project possesses it’s portion of obstacles, however the largest challenge is finding that sweet spot in a design that works really well at the job it’s required to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for Jackson publication author

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, however it really is the most essential part of a printed book given that it is often the primary thing a person sees in the book store. With regard to a publishing company, it’s the absolute best opportunity they will ever have to spotlight their product and get their logo design in front of the people that buy actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo design has 2 letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it seems like that in many instances one of the items individuals tend to remember the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle air service situated in LA and although I’m not certain it actually “took off” their logo design didn’t slow them. The bookend A’s in their title lent itself well to affording a spirit of air travel and it was undoubtedly a victory.

 Jackson logo style made use of for advertising and marketing and also a label layout for Vintage Situation includes an old font layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, that looked to be antique cases. For this logo concept I attempted to come up with a logo that had a fluid nostalgic feel to it and could easily be used for anything from a web page to an insignia on brand new cases that seemed like they were from a different era.

Logo design developed for an orthodontist in Jackson, design include an arc with lines intersecting through it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most challenging and difficult logo design projects because it appears that every single dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden careers when it comes to business advertising, if restaurants approached their branding in the exact same way dentists do every one of their company logos would definitely be a picture trying to explain anything they served, McDonalds would likely include a picture of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really love doing dentist business logos because it challenges me to come up with a design that implies dentistry or a particular area of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this design over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo created for a family members nonprofit, the logo includes 4 characters staggered in elevation to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be depictive of the devotion that William McNally had for the folks in his community. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or organization wants to relate.

The McNally Foundation’s name presented a distinct opportunity to do a logo design which conveyed that they were about families without being openly cheesy about it. The goal of a logo design is to be remembered and recognized and if the designer tries to use the logo design to illustrate precisely how people ought to think or feel they don’t understand the objective of a logo. If people have to consider a logo design to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo that illustrates itself won’t have the opportunity to be understood.

Logo style created for a hair layout studio including a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo that conveyed a spirit of contentment and elegance for their new hair studio. I created a concept that didn’t go the obvious route of crafting just a stylized orchid but instead created a company logo which suggested a flower in the pattern of a swirl featured in to the letter O in the name and by putting emphasis on the logo design using the figure of a hummingbird floating over the image itself. The obvious path in designing a logo is more often than not the wrong course and in this case, the design ended up not being about the orchid but instead put the importance on the feeling that they really wanted to forecast to their customers.

Arabian steed logo layout developed for an equine ranch that focuses on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind creative logo design tailored to epitomize the unique physical traits of the Arabian pedigree of equines. With an identifiable head form and higher tail carriage, the Arabian is one of the most immediately identifiable equine types in the world.

Las Coffee shop logo layout a small dining establishment, style consists of a changed manuscript font which floats above a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small restaurant, style includes a modified manuscript typeface which floats over a group of elaborate lines and also dots.

Logo layout for a software application developer the design features as well as iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and disk managing. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone about what business they are in or how it relates to their specific location. However it symbolized something to the business owner of the business and in quite a few cases the symbolism supporting a logo is equally as important as how it serves the company it stands for.

Evolve logo style produced for a Jackson interior designer, design feature a collection of red circles that converge and also change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Jackson interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, investigates, coordinates, and oversees such tasks. Interior design is a diverse occupation that includes conceptual development, area planning, site assessments, programming, research study, corresponding with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo design provided for Advanced Leadership Solutions, the personalities for letter V and A in center of words progressed have actually been customized to link directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Jackson logo design job was done for a leadership coach that assists business professionals to become more efficient at managing people, expectations, and profitability.

A logo design including a fisherman in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the founders of On the Fly realized the market place was primed for an outdoor sporting store that operates as a consignment company. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all sorts of interests, a location to market their used items to other sports enthusiasts. I designed their Jackson business logo dsign along with a graphic that garners the interest of traffic and projects an image that wakens the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and calm habitat.
Logo design MQ ranches, this logo layout has actually an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t actually developed for an Jackson area farm it was in reality developed for a commodities broker, and this particular brand was one of several that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to produce a graphic that projected assurance, success, and affluence.
Logo design made for using a sign for the dining establishment (Brewgrrs), it is an elaborate script typeface that is evocative a well-known sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat undertaking where I worked closely with the proprietor to develop a business logo that worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung above their doors, and was highly visible and very easy to read from over a block away.