Murfreesboro Logo Design

Nearly every new Murfreesboro company realizes that they need a logo, however few new business owners thoroughly recognize the crucial role their company logo can make in their success, or precisely why one logo design works far better than another. A logo has an instant and lasting impact on the growth of a business, pick the correct one and it can make the door swing and phone ring, select the wrong one and it will be an obstacle and an impediment for the longevity of a company. The logos featured in the ImageCo portfolio help Murfreesboro companies prosper, they are effective in any given situation and the reason they are so effective is that they all have these five features in common.
  1. Simplicity: simple logo designs don’t require contemplation, they can be grasped in merely a glimpse.
  2. Scalability: from business cards to billboards a scalable business logo will continue to be legible and equally emotive at virtually any dimension.
  3. Versatility: logos that function on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they stand for.
  5. Relevance: a business logo must be lasting and should feel relevant today, tomorrow, and thirty years from now.

Retro logo design of a bike produced for a Murfreesboro coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee bar were opening up in an older section of the city and wanted to project a vintage vibe without coming across as uninteresting or low energy. I achieved both jobs via creating a custom logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

medical logo style with a microscope slide and also germs developed for Murfreesboro clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that researches the causes and effects of diseases, especially the field of medicine which works with the clinical assessment of samples of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is the only instance I recollect where I was in a position to incorporate a bacteria-laden microscope slide within a business logo design.

Generally I try not to be excessively literal with a concept and to a point, this specific design approaches the company it represents very literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more intriguing, more interest grabbing and much more unforgettable.

logo layout with a leaping environment-friendly frog created for a household fun facility in Murfreesboro.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of jobs which come my way, I’ve done dozens of logo designs for medical professionals, dental experts, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever had the privilege to work on.

Given that the name of the company features the word springz in its name the apparent choice would have been to incorporate a handful of springs into the design but Cool Springz is a fun destination to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more lively high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they used for marketing. I also think this is the only time that a logo I created was transformed into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo design featuring a group of birds, a hill, a trail, a stream, and a tree - made for Murfreesboro traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche area due to the fact that travel photographers tend not to capture locations or things but instead reveal emotional journeys by means of the images they capture. The thought behind this logo concept was to utilize negative space to communicate more than what was visible upon first glance, which I think is representative of the majority of professional photographers in that they often tell entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance that can’t be communicated with mere words. I made an effort to do something comparable to this logo design by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Murfreesboro logo design but also to illustrate the depth in her work and in the way that she views the world through the lens of her camera.

 Murfreesboro logo style with a seagull used for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I seriously savor and the Coastal Wireless design was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the character A however the client, while he liked the concept, really did not care for my choice of birds. This particular man genuinely loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his aversion for this specific breed of sea bird.

When I turn a concept over to a customer I encourage all of them to talk about it with friends and family members as well as with individuals that they don’t even know so as to get unbiased opinions on the value of a design concept. Fortunately, he talked about it with his family members and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he went with the original concept.

Logo designs are a weird animal in the design world given that the people that tend to hire an expert to design their logo realize how vital a logo design is for their business so they are much more vested in the result. Every logo job possesses it’s allotment of hurdles, however the greatest obstacle is identifying that sweet spot in a design that functions really well at the job it’s required to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo layout with bamboo in the background, style for Murfreesboro publication author

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, nevertheless it is the most important part of a printed book given that it is in most cases the primary thing a person sees in the book shop. With respect to a publishing company, it’s the opportunity they will ever get to advertise their product and get their logo design in front of the people that shop for actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo design has 2 letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines come and depart yet it looks like that in many occurrences one of the aspects consumers usually tend to remember the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle airline company located in LA and although I’m not certain it actually “took off” their organization logo didn’t ground them. The bookend A’s in their name lent itself well to conferring a feeling of air travel and it was certainly a winner.

 Murfreesboro logo layout used for advertising as well as a label style for Vintage Case features an archaic typeface layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, which appeared to be vintage cases. For this logo design I attempted to come up with a logo that provided a fluid old style feel to it and could be utilized for everything from a website to a label on brand new cases that appeared like they were from another era.

Logo created for an orthodontist in Murfreesboro, design consist of an arc with lines intersecting through it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can easily be one of the most challenging logo projects because it seems that every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden fields when it comes to company branding, if dining establishments approached their advertising in the same way dentists do every one of their company logos would be a picture trying to explain anything they served, McDonalds would likely have an image of a potato and a cow.

I recognize the thinking behind adding an image of something mouth associated to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dental care business logos simply because it challenges me to come up with a design that implies dentistry or a specific area of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this design over to the client the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo made for a family nonprofit, the logo design features 4 personalities startled in height to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be illustrative of the love that William McNally had for the people in his community. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization wishes to relate.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design that conveyed that they were about families without being openly corny about it. The objective of a logo design is to be remembered and recognized and if the designer attempts to use the logo to summarize exactly how people should think or feel they don’t understand the mission of a logo. If people have to ponder a logo to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo that illustrates itself will never have the opportunity to be understood.

Logo style produced for a hair design studio featuring a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo which related a spirit of serenity and connection for their new hair salon. I created a design which didn’t go the obvious course of creating just a stylized orchid but alternatively delivered a company logo which suggested a flower in the pattern of a swirl incorporated in to the letter O in the name and by placing attention on the concept using the figure of a hummingbird floating above the image itself. The obvious path in designing a logo is in most cases the incorrect course and in this case, the design ended up not being about the orchid but alternately put the attention on the emotion that they really wanted to transmit to their customers.

Arabian steed logo layout developed for a horse ranch that concentrates on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo created an original creative logo design styled to manifest the unique physical traits of the Arabian type of horses. With an unique head shape and very high tail posture, the Arabian is one of the most immediately recognizable horse lineages in the entire world.

Las Cafe logo design a little dining establishment, style includes a changed manuscript typeface which hovers above a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little dining establishment, layout consists of a modified script typeface which hovers over a group of luxuriant lines as well as dots.

Logo layout for a software designer the layout attributes and iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and disk management. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection in between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding to what business they are in or how it relates to their specific location. However, it meant something to the owner of the business and in many cases the significance behind a business logo is just as important as how it brands the enterprise it represents.

Develop logo layout produced for a Murfreesboro indoor developer, style feature a collection of red circles that converge as well as change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Murfreesboro interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, researches, coordinates, and oversees such projects. Interior design is a multifaceted profession that consists of conceptual development, area planning, site inspections, programming, analysis, interacting with the stakeholders of a project, building and construction management, and implementation of the design.

logo design provided for Advanced Management Solutions, the personalities for letter V and also A in middle of the word advanced have been changed to connect directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Murfreesboro logo design job was done for a leadership consultant that helps business leaders to develop into more efficient at overseeing people, expectations, and productivity.

A logo layout including an angler in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting lovers the owners of On the Fly knew the market was primed for an outdoor sporting merchant that functions as a consignment business. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all kinds of passions, a location to market their previously owned equipment to other sports enthusiasts. I created their Murfreesboro logo dsign using a graphic that grabs the attention of vehicles and sends an image that wakens the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and relaxed habitat.
Logo style MQ ranches, this logo style has a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t really designed for an Murfreesboro regional farm it was actually developed for a products broker, and this logo was one of a handful of which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to generate a graphic that projects esteem, financial success, and affluence.
Logo design made for using an indicator for the restaurant (Brewgrrs), it is a luxuriant manuscript font that is reminiscent of a famous sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool undertaking in which I worked directly with the business owner to develop a logo which worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung above their doors, and was highly visible and very easy to read from over a block away.