The Colony Logo Design

Virtually every new The Colony organization understands that they need a logo, but few new business owners entirely are aware of the vital role their company logo will play in their success, or the reason that one logo performs far better than another. A logo has an instant and sustaining impact on the prosperity of a company, pick the right one and it can make the door swing and phone ring, go with the wrong one and it can be a barrier and a hindrance for the life span of a business. The logos featured in the ImageCo portfolio help The Colony companies prosper, they are effective in any given circumstance and the main reason they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logo designs do not require contemplation, they can be grasped in just a glance.
  2. Scalability: from business cards to signboards a scalable business logo will be legible and just as emotive at every dimension.
  3. Versatility: logos that function on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they represent.
  5. Relevance: a business logo must be enduring and should feel relevant today, tomorrow, and forty years from today.

Retro logo style of a bike produced for a The Colony coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were launching in an old section of the community and wished to visualize an old-fashioned atmosphere without appearing as uninteresting or low energy. I accomplished the two jobs by designing a trademark design that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

clinical logo style with a microscopic lense slide as well as bacteria developed for The Colony clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the triggers and outcomes of diseases, mainly the field of medicine which deals with the clinical evaluation of specimens of body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I remember where I was able to integrate a bacteria-laden microscope slide into a business logo design.

Usually I attempt not to be overly literal with a concept and to a point, this specific design approaches the company it serves quite literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more captivating, more focus grabbing and much more meaningful.

logo style with a jumping green frog designed for a family enjoyable facility in The Colony.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of projects which come my way, I’ve done dozens of logo designs for physicians, dental practices, and lawyers but Cool Springz is without question the only trampoline park that I have actually ever had the opportunity to work on.

Given that the name of the company features the word springz in its name the clear choice would have been to include a some springs into the design but Cool Springz is a fun place to go and spring does not really resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better lively high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they utilized for advertising and marketing. I also think this is the only time that a logo I did was turned into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo including a group of birds, a hill, a path, a stream, and also a tree - developed for The Colony traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche field because travel photographers don’t shoot places or things but instead reveal emotional experiences by means of the photos they record. The idea behind this logo composition was to use negative space to reveal more than what was visible upon first view, which I think is representative of almost all professional photographers in that they frequently tell entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional fullness that can’t be revealed with just words. I attempted to do something the same to this logo design by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  The Colony logo but also to illustrate the depth in her work and in the way that she sees the world through the lens of her camera.

 The Colony logo style with a seagull made use of for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I seriously relish and the Coastal Wireless assignment was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the letter A but my client, even though he liked the concept, didn’t care for my choice of birds. This particular man truly disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his aversion for this particular variety of sea bird.

When I turn a concept over to a client I encourage all of them to share it with friends and family members as well as with folks that they don’t actually know so as to get impartial judgements on the benefit of a design. Fortunately, he discussed it with his family and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Business logos are a weird animal in the design world given that the people that have a tendency to hire a professional to create their logo design realize how essential a logo design is for their organization so they are much more invested in the final result. Every logo design job possesses it’s allotment of obstacles, but the largest obstacle is identifying that sweet spot in a design that functions really well at the task it’s required to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for The Colony publication author

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, however it really is the most essential part of a printed book due to the fact that it is usually the very first thing a person views in the book shop. Concerning a publishing company, it’s the opportunity that they will ever get to promote their product and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo design has 2 letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart but it looks like that in many instances one of the traits folks tend to remember the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle airline located in LA and while I’m not sure it really “took off” their organization logo didn’t slow them. The bookend A’s in their brand lent itself well to affording a spirit of flight and it was certainly a success.

 The Colony logo design used for advertising and marketing as well as a label design for Vintage Case includes an antiquated typeface layout.

Vintage Case | Logo Design

Vintage case focused in all new cases for musical instruments, which looked to be antique cases. For this logo design I sought to come up with a logo that offered a fluid old style feel to it and could be utilized for everything from a web page to an insignia on brand new cases that seemed like they were from another point in time.

Logo produced for an orthodontist in The Colony, design consist of an arc with lines converging with it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging logo design projects because it appears that almost every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden professions when it comes to business advertising, if dining establishments approached their advertising in the same way dental practitioners do every one of their company logos would be a picture trying to explain something they served, McDonalds would likely have an image of a potato and a cow.

I understand the thinking behind including an image of something mouth associated to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I really love doing dental logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a layout that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular design over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo created for a household nonprofit, the logo design includes 4 personalities surprised in height to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be depictive of the devotion that William McNally had for the folks in his community. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or organization wants to communicate.

The McNally Foundation’s name provided a unique opportunity to do a logo which communicated that they were about families without being overtly tacky about it. The intention of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to describe how individuals should think or feel they don’t understand the goal of a logo. If people have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo design that explains itself won’t have the chance to be understood.

Logo layout created for a hair style workshop including a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design which communicated a feeling of tranquility and connection for their new hair salon. I came up with a concept that did not go the obvious course of creating simply a stylized orchid but instead created a company logo which suggested an orchid in the formation of a swirl blended into the letter O in the name and by putting attention on the concept along with the silhouette of a hummingbird hovering over the logo design itself. The obvious path in creating a logo is usually the incorrect route and in this case, the design ended up not being about the orchid but alternately placed the focus on the feeling that they really wanted to forecast to their clients.

Arabian steed logo style produced for a horse cattle ranch that concentrates on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo designed an original custom logo concept fashioned to embody the unique physical traits of the Arabian kind of equines. With a distinctive head form and very high tail posture, the Arabian is one of the highly immediately identifiable equine types in the world.

Las Cafe logo design a little restaurant, design includes a changed manuscript typeface which hovers over a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny dining establishment, layout includes a changed script font style which hovers above a team of luxuriant lines and also dots.

Logo style for a software program programmer the design functions and also iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and hard drive management. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge in between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it intimated something to the business owner of the company and in many cases the meaning supporting a company logo is just as important as how it serves the organization it represents.

Progress logo style produced for a The Colony interior designer, layout feature a collection of red circles that converge and change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a The Colony interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who arranges, researches, collaborates, and manages such tasks. Interior design is a diverse occupation that includes conceptual development, area planning, location evaluations, programming, research study, corresponding with the stakeholders of a project, construction supervision, and execution of the design.

logo style provided for Advanced Leadership Solutions, the personalities for letter V as well as A in middle of words advanced have actually been changed to tie directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This The Colony logo design project was completed for a leadership guide that helps business professionals to develop into more successful at managing people, expectations, and profitability.

A logo style including an angler in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market place was primed for an outdoor sporting retailer that functions as a consignment business. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all sorts of passions, a place to market their pre-owned equipment to other sports enthusiasts. I created their The Colony logo design dsign using a graphic which grabs the interest of vehicles and sends an image that invokes the passion of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.
Logo style MQ farms, this logo layout has actually a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t really developed for an The Colony regional farm it was actually designed for an investments broker, and this logo was one of multiple that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to produce an identity that projects trust, financial success, and opulence.
Logo design designed for making use of an indicator for the dining establishment (Brewgrrs), it is a luxuriant manuscript font style that is similar to a popular sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool project where I worked directly with the owner to produce a business logo which worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very legible from over a block away.