Des Moines Logo Design

Virtually every new Des Moines company understands that they are in need of a logo, however few new business owners fully understand the key role their logo can perform in their becoming successful, or why one business logo works far better than another. A business logo has an instant and long term effect on the success of a company, choose the correct one and it can make the door swing and phone ring, go with the wrong one and it will be an obstacle and an impediment for the life of a company. The logos featured in the ImageCo portfolio help Des Moines companies prosper, they are effective in any given circumstance and the reason why they are so effective is that they all have these 5 traits in common.
  1. Simplicity: simple logos don’t require contemplation, they can be comprehended in merely a glance.
  2. Scalability: from business cards to signboards a scalable logo design will be legible and equally emotive at every size.
  3. Versatility: logos that work on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they represent.
  5. Relevance: a logo must be enduring and will feel relevant today, tomorrow, and twenty five years from now.

Retro logo design of a bike produced for a Des Moines coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were launching in an old section of town and wanted to visualize a vintage vibe without appearing as stodgy or low energy. I achieved both of these tasks by designing a trademark design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

clinical logo style with a microscopic lense slide as well as germs designed for Des Moines clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that investigates the triggers and consequences of diseases, mainly the branch of medicine that deals with the laboratory examination of samplings of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is the only instance I remember where I was able to integrate a bacteria-laden microscope slide right into a business logo design.

Generally I try not to be overly literal with a design and to a degree, this design approaches the company it represents rather literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more interesting, more interest grabbing and much more memorable.

logo layout with a jumping environment-friendly frog made for a family members fun facility in Des Moines.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of jobs which come my way, I’ve produced dozens of logo designs for surgeons, dental practices, and lawyers but Cool Springz is without question the one and only trampoline park which I have actually ever had the opportunity to work on.

Given that the name of the business has the word springz in its name the obvious choice would have been to feature a handful of springs into the design but Cool Springz is a fun destination to go and spring does not actually reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more dynamic high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they utilized for advertising. I also think this is the only time that a logo I created was transformed into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo design including a flock of birds, a hill, a path, a stream, and a tree - made for Des Moines traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche field because travel photographers tend not to shoot places or things but instead project emotional journeys through the pictures they capture. The idea behind this logo design was to utilize negative space to convey more than what was visible upon initial glance, which I think is quintessential of the majority of good photographers in that they oftentimes convey whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness that can’t be revealed with mere words. I tried to do something very similar to this logo by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Des Moines logo design but also to illustrate the depth of her work and in the way that she sees the world through the lens of her camera.

 Des Moines logo style with a seagull used for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The bulk of custom logo design projects that I take on I really take pleasure in and the Coastal Wireless project was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A but the customer, while he liked the concept, didn’t care for my choice of birds. This particular guy seriously hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his contempt for this particular variety of sea bird.

When I turn a concept over to a client I urge all of them to share it with friends and colleagues and family members as well as with other people that they don’t even know so as to get honest opinions on the benefit of a design. Fortunately, he talked about it with his whole family and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original concept.

Custom logo designs are a weird creature in the design world because the people that have a tendency to hire an expert to create their logo design understand how important a logo design is for their business so they are way more vested in the result. Every logo design job has it’s allotment of obstacles, however the largest obstacle is identifying that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo style with bamboo in the background, style for Des Moines publication author

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, nevertheless it really is the most necessary part of a published book considering that it is in most cases the primary thing a person sees in the book store. Regarding a publisher, it’s the best opportunity they will ever have to advertise their brand and get their logo design in front of the people that buy actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo has two letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it looks like that in many cases one of the things people usually tend to remember the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle airline situated in LA and while I’m not certain it really “took off” their logo didn’t slow them. The bookend A’s in their title lent itself well to affording a spirit of air travel and it was surely a success.

 Des Moines logo layout utilized for marketing as well as a label style for Vintage Instance includes an old-fashioned font style style.

Vintage Case | Logo Design

Vintage case focused in all new cases for music instruments, which seemed to be antique cases. For this logo design I strove to come up with a logo that possessed a fluid retro feel to it and could be used for every thing from a web site to a label on brand new cases that seemed like they were from another point in time.

Logo design produced for an orthodontist in Des Moines, layout include an arc with lines converging via it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most challenging and difficult logo design projects due to the fact that it appears that each and every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden fields when it comes to business advertising, if dining establishments approached their advertising in the exact same way dental offices do every one of their logo designs would definitely be a picture trying to explain something they served, McDonalds would likely include a picture of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth related to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I actually love doing dentist logos because it challenges me to come up with a design that implies the field of dentistry or a particular area of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular concept over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a family members nonprofit, the logo includes 4 characters surprised in elevation to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be depictive of the love that William McNally had for the families in his community. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or organization wishes to relate.

The McNally Foundation’s name provided a distinct opportunity to do a logo that conveyed that they were about families without being openly cheesy about it. The goal of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to summarize exactly how people ought to think or feel they don’t understand the mission of a logo. If you have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that illustrates itself will never have the opportunity to be understood.

Logo design developed for a hair design studio including a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design which conveyed a feeling of relaxation and connection for their new hair studio. I came up with a concept which didn’t go the obvious direction of designing simply a stylized orchid but instead crafted a logo which suggested a flower in the formation of a swirl blended in to the letter O in the name and by placing attention on the concept using the figure of a hummingbird hovering over the logo design itself. The obvious path in creating a logo design is oftentimes the wrong route and in this case, the design ended up not being about the orchid but alternately put the emphasis on the perception that they really wanted to transmit to their clients.

Arabian steed logo design developed for a horse cattle ranch that specializes in breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo created a unique custom logo concept customized to symbolize the unique physical traits of the Arabian kind of equines. By having a distinctive head form and higher tail posture, the Arabian is one of the very most quite easily identifiable equine lineages in the world.

Las Coffee shop logo design a little restaurant, design consists of a changed manuscript font which hovers above a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny restaurant, style contains a changed manuscript typeface which hovers over a group of ornate lines and dots.

Logo design for a software program developer the design functions as well as renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and drive operations. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection in between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone with regards to what business they are in or how it relates to their specific location. However, it represented something to the owner of the company and in many cases the substance supporting a company logo is equally as important as how it brands the business it represents.

Progress logo design developed for a Des Moines interior designer, layout attribute a series of red circles that intersect and also change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Des Moines interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, researches, coordinates, and manages such tasks. Interior design is a diverse profession that consists of conceptual development, space planning, location evaluations, programming, study, interacting with the stakeholders of a project, building and construction management, and execution of the design.

logo layout provided for Advanced Management Solutions, the personalities for letter V and A in middle of the word advanced have actually been customized to tie straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Des Moines logo design project was completed for a leadership consultant that aids business leaders to become more effective at supervising people, expectations, and profitability.

A logo design including a fisherman in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the founders of On the Fly knew the market place was prepared for an outdoor sporting retailer that operates as a consignment firm. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of passions, a place to sell off their pre-owned items to other sports enthusiasts. I tailored their Des Moines logo design dsign along with an image that seizes the attention of vehicles and projects an image that calls to mind the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and serene habitat.
Logo design MQ ranches, this logo design has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t actually created for an Des Moines regional farm it was really created for a commodities broker, and this particular logo design was one of a handful of which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to produce a brand mark that projected esteem, effectiveness, and luxury.
Logo made for the use of an indication for the restaurant (Brewgrrs), it is a luxuriant script typeface that is evocative a famous sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat undertaking in which I worked directly with the owner to produce a logo design that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage which hung above their doors, and was highly visible and very easy to read from over a block away.