Olympia Logo Design

Each and every new Olympia business realizes that they are in need of a logo, yet few new business owners entirely are aware of the essential role their company logo will make in their success, or exactly why one logo works far better than another. A company logo has a critical and long-term influence on the financial success of a company, select the right one and it can make the door swing and phone ring, select the wrong one and it can be a barrier and a hindrance for the longevity of an organization. The logos included in the ImageCo portfolio help Olympia companies prosper, they are effective in any given circumstance and the reason why they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logos don’t demand scrutiny, they can be comprehended in merely a look.
  2. Scalability: from business cards to signboards a scalable business logo will continue to be legible and just as emotive at every scale.
  3. Versatility: logos that work on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they stand for.
  5. Relevance: a company logo needs to be ageless and should feel relevant today, tomorrow, and twenty years from today.

Retro logo layout of a bicycle developed for a Olympia coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were actually launching in an older part of the city and wished to project a vintage atmosphere without appearing as boring or low energy. I fulfilled both tasks via designing a custom logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

clinical logo style with a microscopic lense slide as well as bacteria designed for Olympia clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that studies the triggers and effects of diseases, mainly the field of healthcare which deals with the clinical examination of samples of body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is the only instance I remember in which I was able to incorporate a bacteria-laden microscope slide right into a logo design.

Normally I try not to be overly literal with a design and to a point, this design approaches the company it serves fairly literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more intriguing, more attention grabbing and more memorable.

logo layout with a jumping green frog designed for a family members enjoyable center in Olympia.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of jobs which come my way, I’ve produced dozens of logo designs for doctors, dental professionals, and lawyers but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the full name of the company has the word springz in its name the obvious choice would have been to include a some springs into the concept but Cool Springz is a fun place to go and spring does not really resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more lively high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they utilized for marketing. I also think this is the only time that a logo I designed was made into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo featuring a flock of birds, a mountain, a trail, a stream, as well as a tree - created for Olympia travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche speciality due to the fact that travel photographers tend not to capture places or things but rather convey emotional experiences through the images they capture. The idea behind this logo design was to use negative space to reveal more than what was visible upon first glance, which I think is quintessential of almost all good photographers in that they often share whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance that can’t be revealed with just words. I attempted to do something much the same to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Olympia logo design but also to illustrate the depth to her art and in the way that she perceives the world through the lens of her camera.

 Olympia logo layout with a seagull used for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I seriously enjoy and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the letter A however the customer, while he liked the concept, didn’t care for my choice of birds. This guy seriously loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his contempt for this specific kind of sea bird.

When I turn a design over to a customer I encourage them to talk about it with colleagues and family members as well as with folks that they don’t actually know so as to get honest judgements on the merit of a concept. Fortunately, he shared it with his family and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original concept.

Custom logo designs are a strange animal in the design world given that the people that have a tendency to hire a professional to create their logo recognize how vital a logo is for their organization so they are much more invested in the final result. Every logo design project has it’s portion of hurdles, however the biggest challenge is identifying that sweet spot in a design that functions really well at the task it’s required to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo style with bamboo in the background, style for Olympia publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, however it is the most crucial part of a printed book because it is ordinarily the very first thing a person sees in the book store. Regarding a publishing company, it’s the most ideal opportunity that they will ever get to promote their label and get their logo design in front of the people that buy actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo design has 2 letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it seems that in many instances 1 of the traits individuals often tend to recollect the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle airline company located in LA and although I’m not sure it actually “took off” their custom logo didn’t ground them. The bookend A’s in their brand lent itself well to imparting a good sense of flight and it was certainly a victory.

 Olympia logo layout utilized for advertising and marketing and also a tag style for Vintage Case features an archaic font style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, that appeared to be vintage cases. For this custom logo design I tried to come up with a logo that provided a fluid retro feel to it and could be utilized for everything from a website to a label on brand new cases that appeared like they were from a different era.

Logo design created for an orthodontist in Olympia, design consist of an arc with lines converging via it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most difficult logo design projects because it seems that every single dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden careers when it comes to company advertising, if restaurants approached their branding in the exact same way dental offices do every one of their company logos would be a picture explaining something they served, McDonalds would most likely contain an image of a potato and a cow.

I recognize the thinking behind adding an image of something mouth associated to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I actually love doing dental logos because it challenges me to come up with a design that implies the field of dentistry or a specific area of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular design over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo created for a household not-for-profit, the logo design features 4 characters surprised in height to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be representative of the love that William McNally had for the people in his community. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization hopes to project.

The McNally Foundation’s name presented a unique opportunity to do a logo design that communicated that they were about families without being overtly corny about it. The goal of a logo design is to be remembered and recognized and if the designer attempts to use the logo to illustrate exactly how people should think or feel they don’t understand the purpose of a logo. If people have to consider a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that describes itself won’t have the likelihood to be comprehended.

Logo design developed for a hair style workshop including a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design which conveyed a sense of serenity and class for their new hair studio. I came up with a design that didn’t go the obvious path of designing merely a stylized orchid but rather crafted a logo which implied an orchid in the pattern of a swirl blended in to the letter O in the title and by putting attention on the concept along with the figure of a hummingbird floating above the logo itself. The obvious path in designing a logo design is in most cases the incorrect course and in this case, the design ended up not being about the flower but alternately put the main focus on the perception that they wanted to project to their clients.

Arabian horse logo style developed for an equine ranch that specializes in breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind company logo concept fashioned to symbolize the unique physical traits of the Arabian kind of horses. With a distinctive head shape and higher tail carriage, the Arabian is one of the very most easily identifiable equine lineages in the world.

Las Coffee shop logo design a little dining establishment, design contains a modified script font which hovers above a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small restaurant, style includes a changed manuscript font style which hovers over a group of luxuriant lines and also dots.

Logo layout for a software application programmer the design features and famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and hard drive operations. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone with regards to what business they are in or how it relates to their specific location. However it meant something to the owner of the business and in quite a few cases the symbolism behind a logo is equally as important as how it serves the company it represents.

Advance logo style developed for a Olympia interior designer, design function a series of red circles that converge and also change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Olympia interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who plans, researches, collaborates, and oversees such ventures. Interior design is a multifaceted profession that consists of conceptual development, area planning, site inspections, programming, research, interacting with the stakeholders of a project, construction management, and implementation of the design.

logo layout done for Advanced Leadership Solutions, the personalities for letter V and A in center of the word progressed have been customized to link straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Olympia logo design project was completed for a leadership consultant that assists business leaders to develop into more successful at handling people, expectations, and productivity.

A logo design including a fisherman in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting lovers the owners of On the Fly realized the market place was ready for an outdoor sporting store that operates as a consignment company. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all types of passions, a place to sell off their previously owned equipment to other sports enthusiasts. I created their Olympia logo design dsign using an image which captures the attention of traffic and projects an image that evokes the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and relaxed habitat.
Logo style MQ ranches, this logo layout has actually an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t actually produced for an Olympia regional farm it was really developed for a products broker, and this particular brand was one of many which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to design a graphic that projected esteem, effectiveness, and prosperity.
Logo developed for making use of an indication for the restaurant (Brewgrrs), it is an elaborate script font style that is reminiscent of a popular sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking in which I worked closely with the proprietor to develop a logo that worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung above their doors, and was highly visible and very legible from over a block away.