Fairmont Logo Design

Virtually every new Fairmont company understands that they are in need of a logo, however few new business owners fully comprehend the vital role their logo design will play in their financial success, or why one business logo performs more effectively than another. A logo has a critical and sustaining impact on the growth of a business, choose the right one and it will make the door swing and cash register ring, select the incorrect one and it can be an obstacle and a hindrance for the life of a business. The logos featured in the ImageCo portfolio help Fairmont companies succeed, they are effective in any given circumstance and the reason they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logos do not require deliberation, they can be comprehended in just a look.
  2. Scalability: from business cards to billboards a scalable logo will continue to be legible and equally emotive at virtually any size.
  3. Versatility: logos that operate on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they stand for.
  5. Relevance: a logo needs to be ageless and should feel relevant today, tomorrow, and thirty years from now.

Retro logo style of a bicycle developed for a Fairmont coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were actually opening in an older section of the area and hoped to cast a vintage atmosphere without appearing as monotonous or low energy. I achieved both of these tasks by developing a sign design that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

clinical logo style with a microscopic lense slide and also germs made for Fairmont clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that studies the triggers and effects of diseases, especially the field of medicine which deals with the laboratory evaluation of samples of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is really the only instance I recollect in which I was in a position to integrate a bacteria-laden microscope slide within a business logo design.

Typically I attempt not to be excessively literal with a concept and to a point, this specific design approaches the company it serves fairly literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more captivating, more attention grabbing and a lot more unforgettable.

logo style with a jumping environment-friendly frog created for a household enjoyable center in Fairmont.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of projects which come my way, I’ve produced dozens of logo designs for physicians, dental practices, and attorneys but Cool Springz is without question the only trampoline park which I have ever gotten the opportunity to work on.

Given that the title of the company has the word springz in its name the obvious choice would have been to include a handful of springs into the design but Cool Springz is a fun location to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more lively high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and incorporated him in to everything they used for advertising. I also believe this is the only time that a logo I did was turned into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo design featuring a group of birds, a hill, a path, a stream, as well as a tree - made for Fairmont travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche profession due to the fact that travel photographers tend not to shoot locations or things but rather project emotional journeys through the images they capture. The thought behind this logo design was to make use of negative space to communicate more than what was visible upon first glance, which I think is quintessential of the majority of good photographers in that they frequently tell entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance which can’t be revealed with just words. I made an effort to do something very similar to this logo by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Fairmont logo but also to illustrate the depth of her work and in the way that she perceives the world through the lens of her camera.

 Fairmont logo design with a seagull utilized for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I truly relish and the Coastal Wireless assignment was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the letter A however the client, while he liked the concept, really did not care for my choice of birds. This man seriously hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his aversion for this particular breed of sea bird.

When I turn a concept over to a client I encourage all of them to share it with friends and family as well as with other people that they don’t actually know so as to get objective point of views on the merit of a design concept. Fortunately, he talked about it with his family and they loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Business logos are a strange animal in the design world because the people that have a tendency to hire an expert to design their business logo understand how essential a logo is for their business so they are way more invested in the result. Every logo job has it’s portion of difficulties, however the biggest challenge is identifying that sweet spot in a design that operates really well at the job it’s required to do in branding a business and also providing the client the image they see for themselves.

a red panda logo layout with bamboo in the background, style for Fairmont publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, yet it really is the most important part of a published book given that it is usually the first thing a person sees in the book store. For a publisher, it’s the opportunity they will ever get to advertise their brand and get their logo design in front of the men and women that buy actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo design has 2 letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it seems that in many instances one of the traits people tend to recollect the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle airline situated in LA and although I’m not certain it really “took off” their logo didn’t ground them. The bookend A’s in their name lent itself well to affording a good sense of flight and it was definitely a success.

 Fairmont logo layout made use of for marketing and a tag style for Vintage Situation features an archaic font design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, that appeared to be vintage cases. For this business logo concept I attempted to come up with a logo that offered a fluid vintage feel to it and could be used for every thing from a web site to a label on brand new cases that looked like they were from another era.

Logo created for an orthodontist in Fairmont, design consist of an arc with lines intersecting through it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most challenging logo design projects because it seems that every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden fields when it comes to company branding, if restaurants approached their advertising in the same way dental offices do every one of their company logos would definitely be a picture explaining anything they served, McDonalds would likely include a picture of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth associated to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really enjoy doing dentistry business logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific field of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this concept over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design made for a household nonprofit, the logo includes 4 personalities surprised in elevation to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be illustrative of the devotion that William McNally had for the families in his city. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or organization wishes to convey.

The McNally Foundation’s name provided a distinct opportunity to do a logo which conveyed that they were about families without being openly tacky about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo design to explain precisely how people ought to think or feel they don’t understand the goal of a logo. If viewers have to consider a logo to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that explains itself will never have the likelihood to be comprehended.

Logo layout created for a hair design workshop including a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design that carried an atmosphere of calmness and elegance for their new hair studio. I came up with a concept which did not go the obvious route of creating simply a stylized orchid but alternatively crafted a logo design that suggested an orchid in the formation of a swirl integrated in to the letter O in the title and by putting attention on the concept along with the figure of a hummingbird floating above the logo itself. The obvious path in designing a logo is generally the wrong path and in this case, the design ended up not being about the flower but instead placed the attention on the perception that they really wanted to project to their customers.

Arabian equine logo style developed for a horse cattle ranch that focuses on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo created an original logo design fashioned to symbolize the unique physical traits of the Arabian pedigree of horses. By having a distinctive head shape and higher tail carriage, the Arabian is one of the highly immediately identifiable equine lineages in the whole world.

Las Cafe logo style a small restaurant, layout consists of a customized script font style which floats over a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny dining establishment, layout contains a modified manuscript font style which floats above a team of elaborate lines as well as dots.

Logo design for a software program developer the design attributes and legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and hard drive operations. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone about what business they are in or how it relates to their specific location. However, it intimated something to the business owner of the company and in quite a few cases the significance behind a company logo is equally as important as how it brands the business it stands for.

Advance logo layout produced for a Fairmont indoor designer, layout attribute a series of red circles that converge as well as replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Fairmont interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who prepares, explores, collaborates, and manages such ventures. Interior design is a multifaceted occupation that includes conceptual development, space planning, site assessments, programming, investigation, communicating with the stakeholders of a project, construction management, and execution of the design.

logo design provided for Advanced Leadership Solutions, the characters for letter V as well as A in center of the word progressed have actually been customized to tie straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Fairmont logo design assignment was performed for a leadership expert that aids business professionals to become more efficient at overseeing people, expectations, and profitability.

A logo layout featuring an angler in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting fans the founders of On the Fly knew the market was ready for an outdoor sporting store that operates as a consignment firm. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all types of passions, a place to market their previously owned items to other sports enthusiasts. I tailored their Fairmont logo design dsign with a graphic that seizes the attention of vehicles and projects an image that evokes the enthusiasm of the outdoors. With traffic that averages forty five mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ ranches, this logo design has actually a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t actually designed for an Fairmont regional farm it was really developed for an investments broker, and this particular logo design was one of multiple which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to design a graphic that projects self-confidence, success, and luxury.
Logo created for making use of an indication for the dining establishment (Brewgrrs), it is an ornate manuscript font style that is similar to a well-known sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great project in which I worked closely with the proprietor to design a logo which worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign which hung over their doors, and was highly visible and very legible from over a block away.