BUSINESS BRANDING BRAND IDENTITY DESIGN BRAND MESSAGING BRAND NAMING PRESENTATIONS WEBSITE DESIGN ILLUSTRATION WORDPRESS LOGO DESIGN PRINT DESIGN TRADE SHOW DISPLAYS ELECTRICAL SIGN DESIGN RETAIL SIGN CONSULTING VIDEO ADVERTISING DESIGN USER EXPERIENCE
a brand without a logo?
The expression “your logo is not your brand” is a statement that is repeated ad nauseam by branding agencies everywhere. Which, is probably a given to anyone with half a lick of business sense. I suppose if your primary market is teenagers starting babysitting and lawnmowing businesses it’s probably worth explaining that fact to your client base.
And while it’s definitely true that your logo is not your brand, that beckons the question of what is your brand without a logo? What would McDonalds be without its golden arches, or Nike without its swoosh? If Nike didn’t have its swoosh it would be just another shoe, and McDonalds would be just another fast food restaurant.
Without a logo, a business’s brand would be nothing more than a fading memory because consumers would have nothing to anchor their experiences to. Some compare a logo to a smile or a handshake which is true, but it’s also much more than that. A logo is both an anchor and as the cornerstone of a business. An anchor, because your entire brand is held in place by your logo. It is a brands cornerstone, because it is the first stone laid that supports the weight of your entire brand and also serves as reference point that guides you as you grow your brand.
ImageCo is a brand identity design company and our entire mission is to help our customers lay that cornerstone and set that anchor. We don’t help customers define their mission statement or their go-to-market strategy. We help them look more polished and more experienced. So they not only look like they deserve a seat at the table, they look like they look like they’ve always belonged.
The best thing about working with ImageCo is that Tim, immediately grasps all the subtleties of a company’s brand identity…he gets it, and that makes working with him a pleasure.
Sal Deluca - Shades Unlimited
Tim created the perfect brand identity design for us and I feel fortunate that we found him. Not only is he an honest, ethical and a straight-arrow businessman, he was also a total pleasure to work with.
Chris Heidkamp - 800PhoneUSA
The result is a design and writing that possess clarity, simplicity, and beauty. Tim’s assets are many, but his work embodies a rare combination of technical ability and artistic sensibility.
Mike Neer - Veda Communications
I have worked with Tim on multiple projects, primarily because he possesses a great sense of which concepts will work and the tact to explain why others won’t.
Peter Columbus - Columbus Advertising
When shopping for a logo designer, web designer, or an electrical sign designer you have a multitude of designers to choose from, so what makes ImageCo a better choice? Depth of experience! For 20 years ImageCo has almost exclusively been branding businesses and building websites in virtually every type of industry, and in every corner of the world so regardless of what type of business you have, or where you are located, chances are we have already helped another organization much like yours.
SELECTing THE RIGHT LOGO DESIGNER
A logo is an investment in both your time and your money so when a design agency offers a money back guarantee try to keep in mind that they can’t refund the time you’ve invested which is eminently more valuable than your money is.
Some designers talk a good game but ultimately a designer can only be judged by the content of their portfolio, if the work in their portfolio doesn’t feature real world examples chances are they won’t be able to deliver a quality logo design.
A logo’s goal is to be recognized and remembered, and it’s purpose is to reflect your personal vision for your business. If a designer isn’t focused on realizing your vision, the thing they are probably focused on is how quickly they can get paid.