Athens Logo Design

Each and every new Athens business understands that they need a logo, however few new business owners fully understand the vital role their company logo can take in their success, or exactly why one logo design performs better than another. A logo design has a critical and long-term impact on the financial success of a company, go with the correct one and it will make the door swing and phone ring, choose the wrong one and it can be an obstacle and a hindrance for the life of a business. The logos presented in the ImageCo portfolio help Athens companies succeed, they are effective in any given scenario and the main reason they are so effective is that they all have these five things in common.
  1. Simplicity: simple logos do not demand consideration, they can be grasped in merely a look.
  2. Scalability: from business cards to posters a scalable business logo will stay legible and just as emotive at virtually any dimension.
  3. Versatility: logos that operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they represent.
  5. Relevance: a logo design must be lasting and will feel relevant today, tomorrow, and thirty years from today.

Retro logo design of a bike created for a Athens coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were opening in an older section of the town and hoped to visualize a vintage atmosphere without coming across as uninteresting or low energy. I achieved the two jobs by creating a trademark concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

medical logo layout with a microscope slide and also bacteria made for Athens clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the causes and outcomes of diseases, especially the branch of healthcare which deals with the clinical evaluation of specimens of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is really the only instance I recall in which I was in a position to integrate a bacteria-laden microscope slide into a logo design.

Usually I attempt not to be excessively literal with a concept and to a degree, this specific design approaches the company it serves fairly literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more captivating, more interest grabbing and a lot more memorable.

logo style with a jumping environment-friendly frog made for a household enjoyable facility in Athens.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of projects which come my way, I’ve done dozens of logo designs for health care providers, dental practices, and legal professionals but Cool Springz is without question the one and only trampoline park which I have ever gotten the opportunity to work on.

Given that the title of the business features the word springz in its name the clear choice would have been to incorporate a couple springs into the concept but Cool Springz is a fun place to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more lively high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I designed was transformed into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo design including a group of birds, a mountain, a path, a stream, and a tree - designed for Athens travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche speciality because travel photographers don’t capture places or things but instead project emotional journeys through the photos they record. The thought behind this logo design was to utilize negative space to convey more than what was visible upon initial view, which I think is quintessential of most professional photographers in that they often share entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance that can’t be revealed with just words. I tried to do something very similar to this logo design by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Athens logo but also to illustrate the depth in her art and in the way that she perceives the world through the lens of her camera.

 Athens logo style with a seagull used for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I honestly enjoy and the Coastal Wireless assignment was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A however my customer, even though he loved the concept, really did not care for my choice of birds. This man truly disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his aversion for this particular type of sea bird.

When I turn a concept over to a client I urge them to discuss it with colleagues and family members as well as with folks that they don’t even know so as to get honest opinions on the value of a design. Fortunately, he talked about it with his family members and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he went with the original design.

Logo designs are a strange creature in the design world because the people that tend to hire a professional to create their logo design realize how crucial a logo design is for their organization so they are way more invested in the outcome. Every logo job possesses it’s allotment of challenges, however the biggest challenge is identifying that sweet spot in a design that functions really well at the task it’s required to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo layout with bamboo in the background, design for Athens book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, nevertheless it is the most necessary part of a published book due to the fact that it is in most cases the initial thing a person views in the bookstore. For a publisher, it’s the best opportunity that they will ever get to publicize their product and get their logo design in front of the individuals that buy actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo design has 2 letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it seems like that in many instances 1 of the things people often tend to recollect the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle airline based in LA and while I’m not sure it really “took off” their logo didn’t slow them. The bookend A’s in their brand lent itself well to conferring a good sense of flight and it was definitely a winner.

 Athens logo style used for marketing as well as a tag layout for Vintage Situation includes an old typeface design.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, that appeared to be antique cases. For this brand design I strove to come up with a logo that provided a fluid old-fashioned feel to it and could easily be utilized for anything from a website to an insignia on brand new cases that seemed like they were from another point in time.

Logo created for an orthodontist in Athens, style consist of an arc with lines converging via it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most difficult logo projects because it appears that each and every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden fields when it comes to business branding, if restaurants approached their advertising in the same way dentists do every one of their company logos would be a picture explaining anything they served, McDonalds would likely contain an image of a potato and a cow.

I understand the thinking behind including an illustration of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dental care logo designs because it challenges me to come up with a design that implies dentistry or a certain field of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular concept over to the customer the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a family members nonprofit, the logo includes 4 characters surprised in elevation to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be representative of the love that William McNally had for the people in his city. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the company or institution hopes to relate.

The McNally Foundation’s name offered a distinct opportunity to do a logo design which communicated that they were about families without being openly tacky about it. The intention of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to describe how people ought to think or feel they don’t understand the objective of a logo. If people have to think about a logo design to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that illustrates itself won’t have the likelihood to be comprehended.

Logo style produced for a hair style studio including a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo that related an atmosphere of peace and class for their new hair salon. I created a concept which did not go the obvious route of creating simply a stylized orchid but rather crafted a logo that suggested an orchid in the formation of a swirl integrated into the letter O in the title and by putting attention on the concept using the silhouette of a hummingbird floating above the image itself. The obvious path in designing a logo design is usually the incorrect direction and in this case, the design ended up not being about the orchid but instead put the focus on the emotion that they wanted to project to their clients.

Arabian steed logo design created for a horse cattle ranch that focuses on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo created an original brand design tailored to exemplify the unique physical traits of the Arabian kind of equines. By having an identifiable head form and very high tail posture, the Arabian is one of the most easily identifiable equine types in the entire world.

Las Cafe logo style a small dining establishment, design consists of a changed script typeface which floats over a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny restaurant, design consists of a modified script font which hovers above a team of elaborate lines as well as dots.

Logo design for a software designer the style features and legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and disk managing. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge in between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone about what business they are in or how it relates to their specific location. However it symbolized something to the owner of the company and in quite a few cases the meaning supporting a logo is just as important as how it serves the company it stands for.

Advance logo design created for a Athens indoor developer, style feature a series of red circles that intersect and replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Athens interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who plans, researches, collaborates, and manages such projects. Interior design is a multifaceted occupation that involves conceptual development, space planning, site evaluations, programming, analysis, corresponding with the stakeholders of a project, construction management, and implementation of the design.

logo design done for Advanced Leadership Solutions, the characters for letter V as well as A in center of words progressed have been modified to link directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Athens logo design job was undertaken for a leadership advisor that assists business professionals to develop into more effective at overseeing people, expectations, and productivity.

A logo design including a fisherman in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting lovers the founders of On the Fly knew the market was ready for an outdoor sporting merchant that operates as a consignment firm. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all types of interests, a location to sell their secondhand equipment to other sports enthusiasts. I tailored their Athens logo dsign using an image that captures the interest of vehicles and sends an image that invokes the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ farms, this logo design has actually a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t really developed for an Athens regional farm it was really created for a products broker, and this particular trademark was one of several which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to produce a image that projected trust, financial success, and wealth.
Logo designed for using a sign for the dining establishment (Brewgrrs), it is a luxuriant script font that is similar to a renowned sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool project in which I worked closely with the owner to design a logo which worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung above their doors, and was highly visible and very easy to read from over a block away.