Acute Care 360 ImageCo, Athens, Alabama, AL,

ImageCo, Athens, Alabama, AL,

Evolv Design logo designed by ImageCo, Athens, Alabama, AL,

Red Panda Publishers logo designed by ImageCo, Athens, Alabama, AL,

Athens, Alabama, AL,

ImageCo, Athens, Alabama, AL,
ImageCo, Athens, Alabama, AL,

Mid Valley Pathology logo designed by ImageCo, Athens, Alabama, AL,

FSA OK logo designed by ImageCo, Athens, Alabama, AL,

Emerald Heights logo designed by ImageCo, Athens, Alabama, AL,

Club Sapphire logo designed by ImageCo, Athens, Alabama, AL,

Downtown Dogs logo designed by ImageCo, Athens, Alabama, AL,

School board logo designed by ImageCo, Athens, Alabama, AL,

Ferry Street Coffee Company logo designed by ImageCo, Athens, Alabama, AL,

Stoney Forensic logo designed by ImageCo, Athens, Alabama, AL,

Smart kernels logo designed by ImageCo, Athens, Alabama, AL,

STRATEGIES ON PICKING THE BEST LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so whenever a design company offers a money back guarantee try to keep in mind that they simply cannot refund the time you commit which is eminently more precious than your money is.

PORTFOLIO

Some design firms talk a good game but ultimately a design firm can only be evaluated by the quality of their design work, if the work in their portfolio does not contain actual examples chances are they won’t be able to deliver a quality logo design.

VISION

A logo’s goal is to be understood and be unforgettable, and it’s goal is to echo your personal vision for your business. If a designer is not focused on fulfilling your vision, the thing they are actually focused on is how quickly they can get paid.

Athens LOGO DESIGN​

For over two decades ImageCo has been helping start ups and entrepreneurs establish memorable brands. We’ve undertaken brand design work for mechanics, educational institutions, diamond miners, party planners, coffee roasters, retailers, and practically every other kind of business concern you can imagine. What makes ImageCo different compared to our contemporaries is that our background is rooted in the electrical sign industry so we undertake every branding project as though it will be employed as an electrical sign. Because of our sign first strategy our brand identity designs can, and have been employed in everything from clothing labels to electrical signs. Our sign first method insures that our logo designs are equally successful whether they are used in television commercials or website applications, they are consistently recognizable, comprehended, and always remembered irrespective of size or use.

American Made ★ Design

Something that seriously sets ImageCo apart from many of the design companies that you probably have encountered in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are hired to perform, we perform ourselves. Irrespective of the type of design project we undertake, business logo, web site, trade show booth, or retail sign, we do not, and never will job-out our client’s work to companies located outside the USA. Whenever you call us at 1-855-IMAGECO the individual that answers the telephone is ImageCo’s owner and designer, not a go-between that marks up the cost of your design project and determines the terms of how you and I conduct business.

CHARACTERISTICS OF A GREAT LOGO DESIGN

Virtually every new Athens entrepreneur knows they probably need a logo, however few start ups entirely comprehend the key role their business logo can make in their success, or why one business logo functions more effectively than another. A logo has an instant and lasting influence on the financial success of a company, select the right one and it can make the door swing and cash register ring, select the wrong one and it will be an obstacle and a hindrance for the life of an organization. The logos featured in the ImageCo portfolio help Athens businesses prosper, they are effective in any given circumstance and the main reason they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logos don’t require scrutiny, they can be understood in just a glance.
  2. Scalability: from business cards to billboards a scalable business logo will continue to be legible and equally emotive at every scale.
  3. Versatility: logos that operate on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the product or company they brand.
  5. Relevance: a logo should be ageless and will feel equally relevant today, tomorrow, and twenty years from now.

understand your brand

Brand – It is a verb and also a noun, it is an identifying mark as well as the act of noting something to ensure that it can be distinguished, its genesis originates from the mark burned onto animals. Nowadays a brand symbolizes practically anything with an objective, whether it be earnings or politics, a brand is an inherent aspect of specifying the worth of something in the public’s mind.

Branding – Is kind of like advertising and marketing’s sexy cousin, they are each from the very same family, the difference being that advertising and marketing have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity competition targeted at a specific audience, it’s objective is to create a mental image that the audience can identify with.

Brand Image – An image planted and nurtured through advertising and marketing as well as identity design. When someone says the brand names Porsche or Mustang what we think about is their brand image, it’s an image that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can carry us from point A to point B, the the mental image we have (or at least I have) is of speed, beauty, of something dangerous and sexy . That is brand image and brand image is what makes individuals buy those products. Brand image is why individuals acquire most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Firms – If you reflect on the beginning of most branding companies you’ll find that they are frequently re-branded marketing companies. When a person claims they are in advertising and marketing lots of people will likely have a preconceived notion about what they do. Yet when somebody states “I am in branding”… it just seems more attractive, probably it’s due to the fact that lots of people do not understand what it implies to be in branding so it comes off as more mysterious and maybe even sexy.

Brand Identity – Is an inclusive term that defines the visual elements of a product or company that influence understandings. This largely includes the name, the logo design, the packaging, the different colors utilized however can also consist of audio, lighting, texture, signs, really anything that can be seen, felt or listened to are part of a brand identity.

Brand Identity Designer
– A brand identity designer is a graphic designer that focuses on a type of visual design that helps shape the image of a company, a product or an institution. Brand identity designers develop logo designs, sign designs, product packaging, and also collateral products such as cards, stationery, and also sales brochures. Some identity designers also design websites as well as user interfaces. The necessary duty of a brand identity designer is to develop the visual cues and also a psychological tone with the goal of affecting activities, end results as well as assumptions.

select SIGNS & LOGOS

Retro logo design of a bicycle developed for a Athens coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were launching in an old part of the community and hoped to cast a vintage tone without coming across as boring or low energy. I accomplished the two jobs by means of designing a trademark concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

medical logo style with a microscopic lense slide and germs developed for Athens clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the root causes and consequences of diseases, mainly the branch of healthcare that works with the clinical evaluation of samplings of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is really the sole instance I recollect in which I was able to integrate a bacteria-laden microscope slide within a logo design.

Generally I try not to be overly literal with a concept and to a point, this design approaches the company it represents rather literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more intriguing, more attention grabbing and much more meaningful.

logo layout with a jumping green frog made for a household enjoyable facility in Athens.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of jobs that come my way, I’ve produced dozens of logo designs for doctors, dental experts, and legal professionals but Cool Springz is without question the only trampoline park that I have ever had the opportunity to work on.

Given that the full name of the business features the word springz in its name the apparent choice would have been to include a couple springs into the design but Cool Springz is a fun place to go and spring doesn’t really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more dynamic high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they utilized for marketing. I also believe this is the only time that a logo I came up with was transformed into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo including a flock of birds, a hill, a route, a stream, as well as a tree - designed for Athens travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche speciality because travel photographers tend not to capture places or things but rather project emotional experiences by means of the images they record. The thought behind this logo composition was to use negative space to project more than what was visible upon initial view, which I think is representative of almost all good photographers in that they frequently share whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness which can’t be revealed with just words. I made an effort to do something the same to this logo design by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Athens logo but also to show the depth of her work and in the way that she perceives the world through the lens of her camera.

 Athens logo style with a seagull made use of for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I seriously enjoy and the Coastal Wireless project was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A but the customer, while he liked the concept, didn’t care for my choice of birds. This man genuinely disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his hatred for this particular variety of sea bird.

When I turn a design over to a client I encourage them to discuss it with friends and family members as well as with people that they don’t actually know so as to get objective opinions on the value of a concept. Fortunately, he talked about it with his family and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original concept.

Logos are a weird creature in the design world because the people that are inclined to hire an expert to design their logo design recognize how essential a logo design is for their company so they are much more vested in the end result. Every logo project possesses it’s share of difficulties, however the largest obstacle is finding that sweet spot in a design that works really well at the job it’s needed to do in branding a company and also giving the client the image they see for themselves.

a red panda logo design with bamboo in the background, style for Athens publication author

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, yet it is the most crucial part of a published book since it is in most cases the primary thing a person views in the book shop. With regard to a publishing company, it’s the absolute best opportunity they will likely ever get to promote their brand and get their logo design in front of the people that purchase actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo has two letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines come and depart but it looks like that in many cases one of the aspects folks usually tend to recollect the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle air service situated in LA and while I’m not sure it actually “took off” their logo design didn’t ground them. The bookend A’s in their name lent itself well to affording a sense of air travel and it was certainly a victory.

 Athens logo style utilized for marketing and also a tag style for Vintage Case features an archaic font style design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, which looked to be vintage cases. For this custom logo design I strove to come up with a logo that offered a fluid old-fashioned feel to it and could be utilized for everything from a web page to a label on brand new cases that looked like they were from another era.

Logo design produced for an orthodontist in Athens, layout consist of an arc with lines intersecting with it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most challenging logo design jobs because it seems that each and every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden careers when it comes to business branding, if restaurants approached their branding in the very same way dental practitioners do every one of their logos would definitely be a picture explaining something they served, McDonalds would likely include an image of a potato and a cow.

I understand the thinking behind including a likeness of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dental care logo designs because it challenges me to come up with a design that implies dentistry or a specific area of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this design over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo made for a family nonprofit, the logo includes 4 characters startled in height to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be illustrative of the devotion that William McNally had for the folks in his city. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution wants to project.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design which conveyed that they were about families without being openly corny about it. The objective of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to summarize how individuals should think or feel they don’t understand the objective of a logo. If you have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that explains itself will never have the chance to be comprehended.

Logo style produced for a Athens hair layout workshop featuring a manuscript font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo which carried a sense of ease and connection for their new hair salon. I created a design which didn’t go the obvious direction of designing just a stylized orchid but instead designed a company logo which implied an orchid in the pattern of a swirl integrated into the letter O in the name and by placing attention on the concept with the figure of a hummingbird hovering above the logo design itself. The obvious path in creating a business logo is usually the incorrect route and in this case, the design ended up not being about the flower but instead placed the focus on the emotion that they wanted to project to their customers.

Arabian steed logo design produced for an equine ranch that concentrates on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo designed a unique logotype concept customized to manifest the unique physical traits of the Arabian pedigree of horses. By having an unique head shape and higher tail carriage, the Arabian is one of the most easily recognizable equine breeds in the world.

Las Cafe, A Athens restaurant logo style a small restaurant, design includes a modified script font style which hovers over a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little restaurant, style consists of a customized script typeface which floats over a group of ornate lines and also dots.

Logo layout for a software application designer the style functions and iconic Athens component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and drive management. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone pertaining to what business they are in or how it relates to their specific location. But it represented something to the owner of the company and in many cases the substance supporting a logo design is just as important as how it brands the business it represents.

Evolve logo style created for a Athensindoor developer, design function a collection of red circles that intersect as well as change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Athens interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who plans, explores, collaborates, and oversees such projects. Interior design is a multifaceted occupation that consists of conceptual development, area planning, site inspections, programming, analysis, corresponding with the stakeholders of a project, construction supervision, and implementation of the design.

logo style provided for Advanced Leadership Solutions in Athens, the characters for letter V as well as A in middle of the word advanced have actually been changed to link directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Athens logo design job was done for a leadership consultant that enables business professionals to become more effective at managing people, expectations, and profitability.

A Athens business logo style featuring a fisherman in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting lovers the founders of On the Fly understood the market was ready for an outdoor sporting store that operates as a consignment firm. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all kinds of passions, a location to market their secondhand goods to other sports enthusiasts.

I tailored their Athens logo design design utilizing an image that pulls in the interest of traffic and projects an image that calls to mind the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and calm habitat.

Logo layout MQ ranches, this Athens company logo layout has an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t actually composed for an Athens regional farm it was actually designed for a products broker, and this particular company logo was one of many that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to produce a brand mark that projected assurance, success, and opulence.

 Athens Logo design for a not-for-profit, Transforming Point Solutions - the logo design feature for ostensibly facing arrow and also the arrowheads indicate that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they wanted, this can be a good thing or a bad thing. Good in that it offers a designer the freedom to investigate any idea that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of understanding where exactly the target is. Luckily, in this particular case, I nailed a bullseye with the first go.

Logo design created for making use of an indicator for the dining establishment (Brewgrrs), it is an elaborate manuscript typeface that is reminiscent of a renowned Athens sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking where I worked directly with the owner to design a logo design which worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very legible from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Athens, Alabama, AL,
Logo designed by ImageCo, Athens, Alabama, AL,
Logo designed by ImageCo, Athens, Alabama, AL,
Logo designed by ImageCo, Athens, Alabama, AL,
Electrical sign design for Athens restaurnat designed by Athens Sign Business
Athens logo design and brand identity design for Athens retailers
Logo designed by ImageCo, Athens, Alabama, AL,
Logo designed by ImageCo, Athens, Alabama, AL,
Logo designed by ImageCo, Athens, Alabama, AL,
Logo designed by ImageCo, Athens, Alabama, AL,
Logo designed by ImageCo, Athens, Alabama, AL,

Logo designed by ImageCo, Athens, Alabama, AL,

Logo designed by ImageCo, Athens, Alabama, AL,

Logo designed by ImageCo, Athens, Alabama, AL,

Logo designed by ImageCo, Athens, Alabama, AL,

Logo designed by ImageCo, Athens, Alabama, AL,
Logo designed by ImageCo, Athens, Alabama, AL,
Logo designed by ImageCo, Athens, Alabama, AL,
Logo designed by ImageCo, Athens, Alabama, AL,
Logo designed by ImageCo, Athens, Alabama, AL,
Logo designed by ImageCo, Athens, Alabama, AL,
Logo designed by ImageCo, Athens, Alabama, AL,
Logo designed by ImageCo, Athens, Alabama, AL,
Logo designed by ImageCo, Athens, Alabama, AL,
Logo designed by ImageCo, Athens, Alabama, AL,