Acute Care 360 ImageCo, Florence, Alabama, AL,

ImageCo, Florence, Alabama, AL,

Evolv Design logo designed by ImageCo, Florence, Alabama, AL,

Red Panda Publishers logo designed by ImageCo, Florence, Alabama, AL,

Florence, Alabama, AL,

ImageCo, Florence, Alabama, AL,
ImageCo, Florence, Alabama, AL,

Mid Valley Pathology logo designed by ImageCo, Florence, Alabama, AL,

FSA OK logo designed by ImageCo, Florence, Alabama, AL,

Emerald Heights logo designed by ImageCo, Florence, Alabama, AL,

Club Sapphire logo designed by ImageCo, Florence, Alabama, AL,

Downtown Dogs logo designed by ImageCo, Florence, Alabama, AL,

School board logo designed by ImageCo, Florence, Alabama, AL,

Ferry Street Coffee Company logo designed by ImageCo, Florence, Alabama, AL,

Stoney Forensic logo designed by ImageCo, Florence, Alabama, AL,

Smart kernels logo designed by ImageCo, Florence, Alabama, AL,

STRATEGIES ON FINDING THE RIGHT LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so anytime a design firm presents a money back guarantee try to bear in mind that they can’t reimburse the time you invest which is eminently more precious than your money is.

PORTFOLIO

Many designers talk a good game but ultimately a designer can only be determined from the quality of their portfolio, if the work in their portfolio doesn’t feature real world examples odds are they will never be able to deliver a quality logo design.

VISION

A logo’s aim is to be understood and be unforgettable, and it’s goal is to reflect your unique vision for your organization. If a designer is not focused on realizing your vision, the thing they are really focused on is how fast they will get paid.

Florence LOGO DESIGN​

For over 2 decades ImageCo has been helping entrepreneurs establish memorable brand identities. We’ve undertaken branding work for farmers, educational institutions, diamond miners, wedding singers, bistros, retail stores, and practically every other kind of business concern you can envision. What makes ImageCo unique compared to our contemporaries is that our background is rooted in the electrical sign industry so we undertake every branding project as if it will be utilized as an electric sign. Because of our sign first method our designs can, and have been used in everything from clothing labels to electrical signs. Our sign first approach ensures that our logos are just as effective whether they are used in TV commercials or website applications, they are consistently identifiable, comprehended, and remembered no matter of scale or function.

American Made ★ Design

The thing which seriously sets ImageCo apart from other design agencies that you might have found online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every project we are brought on board to perform, we do in-house. No matter the type of project we accept, logo design, website, trade show exhibit, or electrical sign, we do not, and never will contract out our customer’s work to organizations based outside the US. Whenever you contact us at 1-855-IMAGECO the person that answers the telephone is ImageCo’s owner and designer, not a middleman that increases the cost of your project and imposes the conditions of how you and I do business.

QUALITIES OF A GOOD LOGO DESIGN

Nearly every new Florence company realizes that they probably need a logo, yet few start ups thoroughly understand the pivotal role their organization’s logo will perform in their success, or exactly why one logo works more effectively than another. A business logo has an instant and sustaining effect on the financial success of a business, pick the correct one and it can make the door swing and cash register ring, go with the wrong one and it can be a barrier and a hindrance for the life span of a company. The logos presented in the ImageCo portfolio help Florence companies succeed, they are effective in any given circumstance and the main reason they are so effective is that they all have these five features in common.
  1. Simplicity: simple logo designs do not need scrutiny, they can be comprehended in merely a look.
  2. Scalability: from label to store signs a scalable business logo will stay legible and just as emotive at any scale.
  3. Versatility: logos which function on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the item or organization they represent.
  5. Relevance: a business logo should be lasting and should feel equally relevant today, tomorrow, and forty years from today.

understanding branding

Brand – It is a verb and also a noun, it’s an identifying mark and also the act of noting something so that it can be recognized, its genesis originates from the brand burned onto livestock. Today a brand represents basically anything with an intention, regardless if it be revenue or politics, a brand is an intrinsic aspect of defining the value of something in the public’s mind.

Branding – Is kind of like advertising and marketing’s sexy sister, they are each from the exact same family, the difference being that marketing and advertising have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity competition directed at a specific audience, it’s goal is to produce an image that the target market will relate to.

Brand Image – An image planted and cultivated through advertising and marketing as well as identity design. When someone mentions the names Ferrari or Corvette what we consider is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a car with 4 wheels that can deliver us from point A to point B, the the mental image we have (or at least I have) is of freedom, beauty, of something dangerous and sexy . That is brand image and brand image is what makes individuals want those products. Brand image is why individuals get specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that people can relate to.

Branding Firms – If you look back at the beginning of the majority of branding firms you’ll discover that they are quite often re-branded marketing companies. When somebody says they are in advertising and marketing lots of people will likely have an idea about the type of work they do anything that can be seen, felt or heard belong to a brand identity.

Brand Identity Designer
– A brand identity designer is a visual designer that focuses on a type of visual design that helps shape the perception of a company, a product or an organization. Brand identity designers produce logo designs, sign designs, product packaging, as well as collateral material such as business cards, stationery, as well as brochures. Some identity designers also build sites and also user interfaces. The vital duty of a brand identity designer is to develop the visual cues and also an emotional tone with the objective of affecting activities, end results and also perceptions.

Featured signs/logos

Retro logo style of a bicycle developed for a Florence coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were actually launching in an older section of the town and wanted to visualize a nostalgic atmosphere without coming across as stodgy or low energy. I fulfilled each of the tasks by developing a business logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

clinical logo layout with a microscopic lense slide and germs developed for Florence medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that analyzes the root causes and consequences of diseases, mainly the branch of healthcare that deals with the clinical evaluation of samples of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I recall where I was in a position to incorporate a bacteria-laden microscope slide into a logo design.

Typically I attempt not to be excessively literal with a concept and to a degree, this design approaches the company it represents fairly literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more captivating, more interest grabbing and a lot more unforgettable.

logo style with a jumping environment-friendly frog made for a family members enjoyable center in Florence.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of projects that come my way, I’ve produced dozens of logo designs for physicians, dental experts, and attorneys but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the name of the company features the word springz in its name the clear choice would have been to integrate a handful of springs into the design but Cool Springz is a fun destination to go and spring doesn’t really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better lively high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I did was made into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo including a flock of birds, a mountain, a route, a stream, as well as a tree - designed for Florence traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche speciality due to the fact that travel photographers tend not to shoot places or things but rather communicate emotional journeys through the images they record. The idea behind this logo design was to use negative space to convey more than what was visible upon initial view, which I think is representative of most good photographers in that they oftentimes convey entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional fullness which can’t be communicated with just words. I tried to do something very similar to this logo design by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Florence logo design but also to reveal the depth in her art and in the way that she perceives the world through the lens of her camera.

 Florence logo style with a seagull made use of for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I genuinely savor and the Coastal Wireless assignment was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the character A but my customer, even though he liked the concept, really did not care for my choice of birds. This particular man genuinely despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his contempt for this specific variety of sea bird.

When I turn a design over to a client I encourage them to share it with friends and family members as well as with people that they don’t actually know so as to get neutral opinions on the value of a concept. Fortunately, he talked about it with his family and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Logo designs are a strange creature in the design world because the people that are inclined to hire an expert to create their logo understand how crucial a logo design is for their business so they are way more vested in the final result. Every logo project has it’s share of hurdles, but the most significant challenge is identifying that sweet spot in a design that operates really well at the task it’s needed to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for Florence publication author

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, but it really is the most necessary part of a printed book due to the fact that it is ordinarily the initial thing a person sees in the bookstore. Concerning a publisher, it’s the optimal opportunity they will ever get to promote their product and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo design has 2 letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it seems like that in many instances one of the traits people often tend to remember the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle airline company based in LA and although I’m not sure it really “took off” their logo design didn’t ground them. The bookend A’s in their name lent itself well to imparting a good sense of flight and it was undoubtedly a success.

 Florence logo style utilized for advertising and marketing and also a label layout for Vintage Case features an old-fashioned font layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, that seemed to be older cases. For this business logo concept I sought to come up with a logo that offered a fluid retro feel to it and could easily be used for anything from a web site to a label on brand new cases that appeared like they were from a different era.

Logo design produced for an orthodontist in Florence, layout include an arc with lines intersecting via it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most difficult logo projects considering that it seems that virtually every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden careers when it comes to business branding, if dining establishments approached their branding in the same way dental offices do every one of their company logos would be a picture trying to explain anything they served, McDonalds would likely have an image of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth related to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I actually love doing dentistry business logos because it challenges me to come up with a design that implies dentistry or a particular area of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this design over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design designed for a family not-for-profit, the logo design features 4 characters staggered in height to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be representative of the devotion that William McNally had for the people residing in his city. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution wishes to project.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design which conveyed that they were about families without being overtly corny about it. The intention of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to describe precisely how people ought to think or feel they don’t understand the goal of a logo. If people have to think about a logo design to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo that explains itself will never have the chance to be understood.

Logo style produced for a Florence hair style workshop including a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo which communicated an atmosphere of relaxation and class for their new hair studio. I came up with a concept which did not go the obvious direction of designing just a stylized orchid but rather crafted a business logo which implied a flower in the formation of a swirl featured in to the letter O in the title and by putting emphasis on the concept along with the silhouette of a hummingbird floating above the logo itself. The obvious path in designing a business logo is oftentimes the wrong direction and in this case, the design ended up not being about the orchid but alternately put the attention on the perception that they wanted to transmit to their clients.

Arabian horse logo style produced for a steed ranch that specializes in breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo created an original company logo design styled to embody the unique physical traits of the Arabian pedigree of horses. By having a different head form and high tail posture, the Arabian is one of the most immediately identifiable equine lineages in the world.

Las Cafe, A Florence restaurant logo style a small dining establishment, design consists of a customized manuscript typeface which hovers above a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a little dining establishment, layout consists of a customized manuscript typeface which hovers over a group of elaborate lines as well as dots.

Logo style for a software program designer the style attributes and iconic Florence aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and hard drive operations. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it meant something to the business owner of the business and in many cases the symbolism behind a business logo is equally as important as how it brands the enterprise it stands for.

Develop logo layout produced for a Florenceinterior designer, design attribute a collection of red circles that converge and change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Florence interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, investigates, collaborates, and oversees such ventures. Interior design is a multifaceted profession that includes conceptual development, space planning, site inspections, programming, research study, interacting with the stakeholders of a project, construction management, and implementation of the design.

logo layout done for Advanced Leadership Solutions in Florence, the characters for letter V and also A in middle of words progressed have actually been changed to tie straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Florence logo design assignment was completed for a management expert that aids business leaders to become more efficient at overseeing people, expectations, and productivity.

A Florence business logo style featuring a fisherman in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting lovers the owners of On the Fly knew the market was primed for an outdoor sporting retailer that functions as a consignment company. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all kinds of interests, a location to sell off their previously owned goods to other sports enthusiasts.

I tailored their Florence business logo design along with a graphic that garners the interest of vehicles and sends an image that calls to mind the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and serene habitat.

Logo style MQ farms, this Florence company logo layout has actually a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t actually composed for an Florence regional farm it was actually created for an investments broker, and this business logo was one of many that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to design a brand mark that projects self-assurance, effectiveness, and affluence.

 Florence Logo design for a nonprofit, Turning Factor Solutions - the logo design feature for ostensibly dealing with arrowhead and also the arrowheads imply that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design they would like, that can be a good thing or a bad thing. Good in that it grants a designer the opportunity to delve into any concept that comes to mind, bad in that it’s hard to hit a bullseye without recognizing where the target is. Thankfully, in this particular case, I struck a bullseye with the 1st try.

Logo designed for using an indicator for the restaurant (Brewgrrs), it is an ornate manuscript font style that is evocative a popular Florence sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat project where I worked directly with the proprietor to design a logo that worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung above their doors, and was highly visible and very easy to read from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Florence, Alabama, AL,
Logo designed by ImageCo, Florence, Alabama, AL,
Logo designed by ImageCo, Florence, Alabama, AL,
Logo designed by ImageCo, Florence, Alabama, AL,
Electrical sign design for Florence restaurnat designed by Florence Sign Shop
Florence logo design and brand identity design for Florence companies
Logo designed by ImageCo, Florence, Alabama, AL,
Logo designed by ImageCo, Florence, Alabama, AL,
Logo designed by ImageCo, Florence, Alabama, AL,
Logo designed by ImageCo, Florence, Alabama, AL,
Logo designed by ImageCo, Florence, Alabama, AL,

Logo designed by ImageCo, Florence, Alabama, AL,

Logo designed by ImageCo, Florence, Alabama, AL,

Logo designed by ImageCo, Florence, Alabama, AL,

Logo designed by ImageCo, Florence, Alabama, AL,

Logo designed by ImageCo, Florence, Alabama, AL,
Logo designed by ImageCo, Florence, Alabama, AL,
Logo designed by ImageCo, Florence, Alabama, AL,
Logo designed by ImageCo, Florence, Alabama, AL,
Logo designed by ImageCo, Florence, Alabama, AL,
Logo designed by ImageCo, Florence, Alabama, AL,
Logo designed by ImageCo, Florence, Alabama, AL,
Logo designed by ImageCo, Florence, Alabama, AL,
Logo designed by ImageCo, Florence, Alabama, AL,
Logo designed by ImageCo, Florence, Alabama, AL,