Helena Logo Design

Each and every new Helena business realizes that they are in need of a logo, but few entrepreneurs thoroughly grasp the key role their logo can play in their success, or why one business logo performs better than another. A logo design has an instant and long-term influence on the prosperity of a company, choose the correct one and it can make the door swing and cash register ring, go with the incorrect one and it will be an obstacle and a hindrance for the longevity of an organization. The logos featured in the ImageCo portfolio help Helena companies prosper, they are effective in any given scenario and the reason they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logo designs don’t demand contemplation, they can be grasped in just a glance.
  2. Scalability: from business cards to posters a scalable logo design will continue to be legible and equally emotive at virtually any size.
  3. Versatility: logos that work on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they stand for.
  5. Relevance: a company logo needs to be enduring and should feel relevant today, tomorrow, and twenty years from today.

Retro logo design of a bicycle produced for a Helena coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and cafe were actually opening up in an old section of town and wanted to visualize a nostalgic feel without coming across as stodgy or low energy. I fulfilled both of these jobs via creating a logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

clinical logo layout with a microscope slide and also germs designed for Helena medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that analyzes the triggers and outcomes of diseases, mainly the field of medicine that deals with the clinical assessment of specimens of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is the only instance I call to mind in which I was in a position to incorporate a bacteria-laden microscope slide into a logo design.

Generally I attempt not to be excessively literal with a design and to a degree, this design approaches the company it serves fairly literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more captivating, more focus grabbing and a lot more unforgettable.

logo design with a jumping eco-friendly frog created for a household fun center in Helena.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects which come my way, I’ve done dozens of logo designs for surgeons, dental practices, and lawyers but Cool Springz is without question the only trampoline park that I have actually ever gotten the privilege to work on.

Given that the title of the company features the word springz in its name the clear choice would have been to incorporate a handful of springs into the design but Cool Springz is a fun location to go and spring does not actually reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more dynamic high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they utilized for advertising and marketing. I also believe this is the only time that a logo I created was transformed into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo design including a flock of birds, a hill, a trail, a stream, and also a tree - developed for Helena traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche area due to the fact that travel photographers tend not to capture locations or things but instead communicate emotional experiences by means of the images they capture. The thought behind this logo concept was to utilize negative space to reveal more than what was visible upon initial view, which I think is representative of most professional photographers in that they often convey whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional fullness which can’t be conveyed with just words. I tried to do something much the same to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Helena logo design but also to illustrate the depth to her art and in the way that she views the world through the lens of her camera.

 Helena logo layout with a seagull made use of for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I really enjoy and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A however my customer, even though he liked the concept, didn’t care for my choice of birds. This guy seriously despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his scorn for this specific kind of sea bird.

When I turn a design over to a customer I urge them to talk about it with colleagues and family members as well as with folks that they don’t actually know so as to get impartial judgements on the value of a concept. Fortunately, he talked about it with his family members and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he went with the original concept.

Logos are a weird creature in the design world given that the people that are inclined to hire an expert to create their business logo understand how crucial a logo design is for their organization so they are way more invested in the final result. Every logo job possesses it’s share of obstacles, but the most significant obstacle is finding that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also giving the client the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Helena book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, however it is the most important part of a published book because it is in most cases the first thing a person sees in the bookstore. For a publishing company, it’s the opportunity they will likely ever have to advertise their label and get their logo design in front of the individuals that buy actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo has 2 letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart but it seems that in many instances 1 of the items consumers often tend to recollect the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline company situated in LA and although I’m not sure it really “took off” their business logo didn’t slow them. The bookend A’s in their brand lent itself well to conferring a good sense of flight and it was surely a success.

 Helena logo layout used for advertising and a label style for Vintage Situation includes an archaic font design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, which appeared to be vintage cases. For this custom logo design I strove to come up with a logo that provided a fluid retro feel to it and could be utilized for everything from a web page to a label on brand new cases that appeared like they were from a different era.

Logo design produced for an orthodontist in Helena, layout include an arc with lines intersecting via it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can be one of the most challenging and difficult logo design projects considering that it seems that almost every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden professions when it comes to business advertising, if restaurants approached their branding in the very same way dental practices do every one of their logos would be a picture explaining something they served, McDonalds would likely include an image of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth related to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dental care logo designs simply because it challenges me to come up with a design that implies dentistry or a certain field of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a concept that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular design over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design created for a family members not-for-profit, the logo design includes 4 personalities startled in height to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be illustrative of the love that William McNally had for the families in his community. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or organization wants to project.

The McNally Foundation’s name presented a distinct opportunity to do a logo that communicated that they were about families without being overtly tacky about it. The aim of a logo is to be remembered and recognized and if the designer attempts to use the logo design to explain how people ought to think or feel they don’t understand the objective of a logo. If you have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that explains itself will never have the likelihood to be comprehended.

Logo layout created for a hair style studio including a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design that projected a feeling of peace and connection for their new hair salon. I created a concept that did not go the obvious route of designing just a stylized orchid but rather created a company logo that suggested an orchid in the pattern of a swirl featured into the letter O in the title and by putting attention on the concept using the silhouette of a hummingbird hovering over the logo itself. The obvious path in creating a company logo is in most cases the wrong course and in this case, the design ended up not being about the orchid but alternately placed the importance on the feeling that they wanted to project to their clients.

Arabian steed logo design produced for a horse ranch that specializes in reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct organization logo design customized to illustrate the unique physical traits of the Arabian type of equines. With an unique head shape and very high tail carriage, the Arabian is one of the most quite easily identifiable horse breeds in the whole world.

Las Cafe logo design a little dining establishment, design includes a modified script font style which floats over a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny restaurant, style contains a modified script font style which floats above a team of luxuriant lines as well as dots.

Logo style for a software designer the style functions as well as legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and drive managing. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding what business they are in or how it relates to their specific location. However, it meant something to the business owner of the business and in many cases the significance behind a logo design is just as important as how it brands the organization it represents.

Advance logo design produced for a Helena indoor designer, layout function a series of red circles that converge and change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Helena interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, researches, coordinates, and manages such tasks. Interior design is a diverse occupation that involves conceptual development, space planning, site inspections, programming, research study, corresponding with the stakeholders of a project, construction supervision, and execution of the design.

logo layout done for Advanced Management Solutions, the characters for letter V as well as A in middle of the word progressed have been modified to connect straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Helena logo design job was performed for a management consultant that assists business leaders to become more efficient at managing people, expectations, and profitability.

A logo layout featuring a fisherman in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting fans the owners of On the Fly understood the market place was prepared for an outdoor sporting store that functions as a consignment company. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all kinds of interests, a spot to market their secondhand items to other sports enthusiasts. I created their Helena logo dsign with an illustration that garners the attention of traffic and sends an image that calls to mind the enthusiasm of the outdoors. With traffic that averages 45 mph I knew it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and calm habitat.
Logo layout MQ farms, this logo design has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t actually designed for an Helena area farm it was actually devised for a commodities broker, and this logo was one of many which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to develop an identity that projected self-confidence, success, and affluence.
Logo design made for using a sign for the dining establishment (Brewgrrs), it is an elaborate manuscript font that is reminiscent of a well-known sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat project where I worked closely with the business owner to create a logo that worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign which hung over their doors, and was highly visible and very legible from over a block away.