Millbrook Logo Design

Virtually every new Millbrook business realizes that they need a logo, however few new business owners entirely comprehend the pivotal role their logo design will take in their becoming successful, or why one business logo performs far better than another. A business logo has an immediate and sustaining impact on the success of a company, go with the correct one and it will make the door swing and cash register ring, select the wrong one and it will be an obstacle and an impediment for the life span of an organization. The logos included in the ImageCo portfolio help Millbrook companies prosper, they are effective in any given situation and the reason why they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logo designs don’t require scrutiny, they can be grasped in just a glimpse.
  2. Scalability: from business cards to posters a scalable business logo will be legible and equally emotive at any scale.
  3. Versatility: logos that work on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo design must be ageless and should feel relevant today, tomorrow, and 20 years from today.

Retro logo design of a bicycle produced for a Millbrook coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee shop were opening in an older part of town and really wanted to visualize a vintage atmosphere without coming across as boring or low energy. I fulfilled the two jobs by creating a business logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

clinical logo layout with a microscopic lense slide and bacteria created for Millbrook clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which studies the root causes and consequences of diseases, especially the field of healthcare which works with the clinical examination of samplings of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is the sole instance I recollect in which I was able to incorporate a bacteria-laden microscope slide into a logo design.

Normally I try not to be excessively literal with a concept and to a degree, this specific design approaches the company it represents fairly literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more appealing, more interest grabbing and even more unforgettable.

logo style with a leaping eco-friendly frog made for a family fun center in Millbrook.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of jobs that come my way, I’ve done dozens of logo designs for surgeons, dental practices, and attorneys but Cool Springz is without question the only trampoline park that I have ever gotten the privilege to work on.

Given that the full name of the company features the word springz in its name the apparent choice would have been to incorporate a handful of springs into the design but Cool Springz is a fun place to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more dynamic high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for advertising. I also believe this is the only time that a logo I did was made into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo design featuring a flock of birds, a mountain, a path, a stream, and also a tree - developed for Millbrook traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche sector due to the fact that travel photographers don’t capture locations or things but rather communicate emotional experiences by means of the pictures they record. The thought behind this logo composition was to make use of negative space to convey more than what was visible upon first glance, which I think is quintessential of almost all good photographers in that they oftentimes share entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness that can’t be revealed with just words. I made an effort to do something much the same to this logo design by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Millbrook logo but also to reveal the depth to her work and in the way that she views the world through the lens of her camera.

 Millbrook logo layout with a seagull utilized for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I genuinely enjoy and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A but my client, even though he loved the concept, really did not care for my choice of birds. This particular man truly despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his contempt for this specific variety of sea bird.

When I turn a design over to a client I encourage them to share it with friends and family as well as with individuals that they don’t even know so as to get objective opinions on the worthiness of a concept. Fortunately, he discussed it with his family members and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original concept.

Logo designs are a weird animal in the design world given that the people that tend to hire a professional to create their business logo understand how important a logo design is for their company so they are much more vested in the final result. Every logo design job possesses it’s portion of difficulties, but the largest challenge is finding that sweet spot in a design that functions really well at the job it’s required to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Millbrook book author

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, but it really is the most important part of a printed book considering that it is in most cases the primary thing a person views in the bookstore. Concerning a publishing company, it’s the optimal opportunity they will ever get to advertise their brand and get their logo design in front of the people that shop for actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo has 2 letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and go however it looks like that in many cases one of the aspects consumers usually tend to remember the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle air service located in LA and although I’m not certain it really “took off” their custom logo didn’t ground them. The bookend A’s in their name lent itself well to conferring a feeling of air travel and it was certainly a victory.

 Millbrook logo design used for marketing as well as a label layout for Vintage Case includes an antiquated typeface layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, which looked to be vintage cases. For this custom logo design I strove to come up with a logo that had a fluid old style feel to it and could easily be utilized for anything from a web site to an insignia on brand new cases that looked like they were from another generation.

Logo design produced for an orthodontist in Millbrook, design consist of an arc with lines converging via it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most challenging and difficult logo design jobs due to the fact that it seems that almost every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden careers when it comes to small business marketing, if restaurants approached their advertising in the exact same way dentists do every one of their logos would definitely be a picture trying to explain anything they served, McDonalds would likely contain an image of a potato and a cow.

I understand the thinking behind including a likeness of something mouth associated to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I really love doing dental business logos because it challenges me to come up with a design that implies dentistry or a specific field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a concept that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular concept over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design made for a household nonprofit, the logo includes 4 personalities startled in elevation to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be representative of the love that William McNally had for the residents in his community. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or organization wishes to convey.

The McNally Foundation’s name provided a unique opportunity to do a custom logo design that conveyed that they were about families without being overtly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to illustrate specifically how individuals should think or feel they don’t understand the mission of a logo. If you have to consider a logo design to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo that describes itself will never have the chance to be understood.

Logo style developed for a hair style workshop including a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo that communicated an atmosphere of ease and class for their new hair studio. I came up with a concept that didn’t go the obvious course of creating merely a stylized orchid but instead designed a logo design that implied a flower in the formation of a swirl blended in to the letter O in the title and by placing emphasis on the logo design using the silhouette of a hummingbird hovering over the logo design itself. The obvious path in creating a business logo is oftentimes the wrong direction and in this case, the design ended up not being about the orchid but instead laid the importance on the perception that they wanted to transmit to their clients.

Arabian equine logo style produced for a steed cattle ranch that concentrates on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo created an original organization logo design customized to manifest the unique physical traits of the Arabian breed of equines. By having an identifiable head shape and higher tail carriage, the Arabian is one of the highly easily recognizable equine breeds in the entire world.

Las Cafe logo layout a small dining establishment, layout includes a changed script font which floats over a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small restaurant, layout consists of a customized manuscript font style which floats over a team of luxuriant lines and also dots.

Logo layout for a software application programmer the style features as well as renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and hard drive operations. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the business owner of the business and in many cases the symbolism supporting a company logo is equally as important as how it serves the organization it represents.

Advance logo style developed for a Millbrook interior designer, layout feature a series of red circles that intersect as well as change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Millbrook interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who plans, investigates, coordinates, and oversees such projects. Interior design is a multifaceted profession that involves conceptual development, area planning, location assessments, programming, research, corresponding with the stakeholders of a project, construction supervision, and execution of the design.

logo design done for Advanced Management Solutions, the characters for letter V and A in center of words advanced have been changed to connect directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Millbrook logo design project was undertaken for a leadership guide that helps business leaders to develop into more efficient at supervising people, expectations, and profitability.

A logo design including an angler in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting fans the owners of On the Fly knew the market place was primed for an outdoor sporting store that functions as a consignment company. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all types of interests, a spot to sell their secondhand equipment to other sports enthusiasts. I tailored their Millbrook logo design dsign utilizing an illustration that grabs the attention of traffic and sends an image that invokes the passion of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and peaceful habitat.
Logo style MQ farms, this logo design has an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t really developed for an Millbrook regional farm it was in reality devised for a commodities broker, and this company was one of many that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to design an identity that projected self-confidence, effectiveness, and opulence.
Logo designed for using an indication for the dining establishment (Brewgrrs), it is a luxuriant manuscript typeface that is evocative a renowned sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool project where I worked closely with the proprietor to produce a business logo that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung over their doors, and was highly visible and very legible from over a block away.