Acute Care 360 ImageCo, Mountain Brook, Alabama, AL,

ImageCo, Mountain Brook, Alabama, AL,

Evolv Design logo designed by ImageCo, Mountain Brook, Alabama, AL,

Red Panda Publishers logo designed by ImageCo, Mountain Brook, Alabama, AL,

Mountain Brook, Alabama, AL,

ImageCo, Mountain Brook, Alabama, AL,
ImageCo, Mountain Brook, Alabama, AL,

Mid Valley Pathology logo designed by ImageCo, Mountain Brook, Alabama, AL,

FSA OK logo designed by ImageCo, Mountain Brook, Alabama, AL,

Emerald Heights logo designed by ImageCo, Mountain Brook, Alabama, AL,

Club Sapphire logo designed by ImageCo, Mountain Brook, Alabama, AL,

Downtown Dogs logo designed by ImageCo, Mountain Brook, Alabama, AL,

School board logo designed by ImageCo, Mountain Brook, Alabama, AL,

Ferry Street Coffee Company logo designed by ImageCo, Mountain Brook, Alabama, AL,

Stoney Forensic logo designed by ImageCo, Mountain Brook, Alabama, AL,

Smart kernels logo designed by ImageCo, Mountain Brook, Alabama, AL,

STRATEGIES ON FINDING THE BEST LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so when a design agency offers a money back guarantee try to keep in mind that they can not refund the amount of time you invest which is much more precious than your money is.

PORTFOLIO

Many design firms talk a good game but inevitably a designer can only be determined by the quality of their portfolio, if the work in their portfolio doesn’t contain real life examples odds are they won’t be able to produce a quality logo design.

VISION

A logo’s aim is to be understood and be unforgettable, and it’s purpose is to mirror your unique vision for your company. If a logo designer is not focused on fulfilling your vision, the thing they are really focused on is how soon they can get paid.

Mountain Brook LOGO DESIGN​

For over twenty years ImageCo has been helping start ups and entrepreneurs grow unforgettable brand identities. We have undertaken branding work for mechanics, schools, diamond miners, party planners, restaurants, retail stores, and virtually every other kind of business you can imagine. What makes ImageCo unique compared to traditional designers is that our background is rooted in the electrical sign industry so we approach every logo design project as if it will be employed as an electric sign. Because of our sign first approach our identity designs can, and have been employed in everything from fashion labels to billboards. Our sign first technique insures that our logos are equally effective whether they are used in TV commercials or web applications, they are consistently identifiable, understood, and remembered no matter of size or application.

American Made ★ Design

Something that really sets ImageCo apart from many of the design companies that you might have found in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are hired to perform, we do ourselves. No matter the kind of project we take on, business logo, website design, trade show banners, or electric sign, we do not, and never will farm-out our client’s work to agencies located outside the US. When you call us at 1-855-IMAGECO the individual that picks up the phone is ImageCo’s owner and designer, not a go-between that increases the price of your design project and dictates the conditions of how you and I do business.

QUALITIES OF A GREAT LOGO DESIGN

Every new Mountain Brook entrepreneur realizes that they probably need a logo, but few new business owners fully grasp the essential role their company logo will make in their financial success, or exactly why one logo functions better than another. A business logo has a critical and sustaining effect on the prosperity of a company, choose the right one and it can make the door swing and cash register ring, go with the wrong one and it can be an obstacle and an impediment for the life of a company. The logos featured in the ImageCo portfolio help Mountain Brook companies succeed, they are effective in any given scenario and the main reason they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logo designs don’t need contemplation, they can be understood in just a glimpse.
  2. Scalability: from label to store signs a scalable logo design will continue to be legible and equally emotive at virtually any dimension.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the product or company they brand.
  5. Relevance: a business logo must be lasting and should feel equally relevant today, tomorrow, and twenty years from today.

understanding branding

Brand – It’s a verb as well as a noun, it is an identifying mark and the process of denoting something so that it could be identified, its foundation comes from the brand burned onto animals. Today a brand symbolizes virtually anything with an intention, regardless of whether it be profit or politics, a brand is an inherent aspect of specifying the worth of something in the consumer’s mind.

Branding – Is kind of like marketing and advertising’s attractive sister, they are both from the same family, the distinction being that advertising and marketing are about making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity competition aimed at a specific audience, it’s goal is to develop a mental image that the target market can connect to.

Brand Image – An image planted and cultivated through advertising and marketing as well as identity design. When somebody mentions the brand names Lamborghini or Mustang what we think of is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a car with 4 wheels that can carry us from point A to point B, the the mental image we have (or at least I have) is of speed, elegance, of something dangerous and unique . That is brand image and brand image is what makes people purchase those products. Brand image is why individuals get most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that we can relate to.

Branding Companies – If you look back at the origin of a lot of branding firms you’ll find that they are frequently rebranded marketing firms. When somebody claims they are in advertising and marketing most people will likely have an idea about the type of work they do anything that can be seen, felt or listened to belong to a brand identity.

Brand Identity Designer
– A brand identity designer is a visual designer that concentrates on a type of visual design which helps shape the perception of a company, a product or a business. Brand identity designers create logo designs, signage designs, product packaging, and collateral material such as business cards, stationery, and also brochures. Some identity designers also build websites as well as software interfaces. The vital duty of a brand identity designer is to establish the visual cues and also an emotional tone with the objective of influencing activities, results and also assumptions.

Featured logos & signs

Retro logo design of a bike created for a Mountain Brook coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and bistro were actually launching in an older section of the area and wanted to cast a retro tone without coming across as uninteresting or low energy. I accomplished the two tasks by creating a business logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

medical logo design with a microscopic lense slide and bacteria developed for Mountain Brook clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the root causes and outcomes of diseases, mainly the branch of medicine that deals with the clinical assessment of samplings of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is the only instance I recall where I was able to integrate a bacteria-laden microscope slide within a business logo design.

Normally I attempt not to be extremely literal with a design and to a degree, this specific design approaches the company it represents quite literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more interesting, more attention grabbing and more memorable.

logo style with a jumping eco-friendly frog designed for a family enjoyable facility in Mountain Brook.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of jobs that come my way, I’ve done dozens of logo designs for health care providers, dental professionals, and lawyers but Cool Springz is without question the only trampoline park which I have actually ever had the privilege to work on.

Given that the name of the business has the word springz in its name the apparent choice would have been to incorporate a couple of springs into the design but Cool Springz is a fun destination to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for advertising and marketing. I also think this is the only time that a logo I created was made into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo including a group of birds, a mountain, a trail, a stream, and a tree - developed for Mountain Brook traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche field because travel photographers tend not to shoot places or things but rather convey emotional experiences by means of the pictures they record. The idea behind this logo design was to make use of negative space to convey more than what was visible upon first view, which I think is quintessential of almost all good photographers in that they oftentimes tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional fullness that can’t be conveyed with just words. I made an effort to do something comparable to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Mountain Brook logo but also to illustrate the depth of her work and in the way that she sees the world through the lens of her camera.

 Mountain Brook logo style with a seagull made use of for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I seriously relish and the Coastal Wireless project was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A however the customer, while he liked the concept, didn’t care for my choice of birds. This particular man really disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his scorn for this particular variety of sea bird.

When I turn a concept over to a customer I urge them to share it with friends and family members as well as with folks that they don’t actually know so as to get impartial point of views on the worthiness of a design. Fortunately, he discussed it with his whole family and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Logos are a weird animal in the design world given that the people that are inclined to hire an expert to design their business logo realize how crucial a logo is for their company so they are much more invested in the result. Every logo project has it’s share of obstacles, but the most significant challenge is finding that sweet spot in a design that works really well at the task it’s required to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for Mountain Brook book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, yet it really is the most important part of a published book due to the fact that it is usually the first thing a person sees in the bookstore. Concerning a publisher, it’s the absolute best opportunity that they will ever have to advertise their brand and get their logo design in front of the individuals that purchase actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo design has 2 letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go yet it seems like that in many cases 1 of the items consumers tend to recollect the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline company based in LA and although I’m not sure it really “took off” their business logo didn’t ground them. The bookend A’s in their brand lent itself well to imparting a feeling of airline flight and it was surely a winner.

 Mountain Brook logo layout used for marketing and a label design for Vintage Case includes an old font style layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, which looked to be vintage cases. For this custom logo design I tried to come up with a logo that had a fluid nostalgic feel to it and could easily be used for everything from a website to an insignia on brand new cases that looked like they were from a different generation.

Logo developed for an orthodontist in Mountain Brook, layout include an arc with lines intersecting through it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most challenging logo design jobs due to the fact that it appears that every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden fields when it comes to business marketing, if dining establishments approached their advertising in the very same way dentists do every one of their logo designs would definitely be a picture trying to explain something they served, McDonalds would likely include a picture of a potato and a cow.

I recognize the thinking behind adding an image of something mouth related to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really love doing dental care logo designs simply because it challenges me to come up with a design that implies dentistry or a particular area of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this design over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design designed for a family nonprofit, the logo includes 4 personalities surprised in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be illustrative of the devotion that William McNally had for the folks in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution wishes to relate.

The McNally Foundation’s name presented a distinct opportunity to do a logo design which conveyed that they were about families without being openly tacky about it. The goal of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to describe exactly how people should think or feel they don’t understand the goal of a logo. If people have to ponder a logo to understand what it means, it has failed, a logo needs to be immediately understood and a logo that illustrates itself will never have the chance to be understood.

Logo layout created for a Mountain Brook hair design workshop including a script font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo that related a sense of ease and class for their new hair salon. I created a design which didn’t go the obvious path of designing simply a stylized orchid but instead crafted a business logo that implied an orchid in the pattern of a swirl integrated into the letter O in the title and by placing emphasis on the logo design with the figure of a hummingbird floating over the logo itself. The obvious path in designing a business logo is usually the wrong route and in this case, the design ended up not being about the flower but alternately placed the main focus on the feeling that they really wanted to forecast to their customers.

Arabian equine logo layout produced for an equine cattle ranch that concentrates on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo created an original custom logo design fashioned to manifest the unique physical traits of the Arabian kind of horses. By having a different head shape and high tail posture, the Arabian is one of the most easily identifiable horse types in the whole world.

Las Cafe, A Mountain Brook restaurant logo style a tiny dining establishment, layout includes a modified manuscript font style which hovers over a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small dining establishment, design consists of a changed script font which floats above a group of elaborate lines and also dots.

Logo design for a software developer the design features and also famous Mountain Brook element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and disk managing. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it represented something to the owner of the business and in many cases the significance supporting a business logo is just as important as how it brands the company it represents.

Advance logo layout developed for a Mountain Brookindoor developer, design feature a series of red circles that intersect and also change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Mountain Brook interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who arranges, explores, collaborates, and oversees such tasks. Interior design is a multifaceted profession that involves conceptual development, area planning, site inspections, programming, study, communicating with the stakeholders of a project, construction management, and execution of the design.

logo style done for Advanced Leadership Solutions in Mountain Brook, the characters for letter V and A in center of the word advanced have been changed to tie directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Mountain Brook logo design job was carried out for a leadership guide that helps business professionals to develop into more effective at supervising people, expectations, and productivity.

A Mountain Brook business logo style including an angler in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly recognized the market was ready for an outdoor sporting retailer that operates as a consignment company. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all kinds of passions, a place to sell their previously owned equipment to other sports enthusiasts.

I designed their Mountain Brook logo design design using an image that pulls in the interest of traffic and sends an image that calls to mind the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.

Logo style MQ farms, this Mountain Brook company logo style has actually a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t really produced for an Mountain Brook area farm it was really designed for an investments broker, and this particular creative logo was one of several which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to make a graphic that projects esteem, financial success, and prosperity.

 Mountain Brook Logo design for a nonprofit, Transforming Point Solutions - the logo layout attribute for ostensibly dealing with arrow as well as the arrowheads imply that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they would like, that can be a good thing or a bad thing. Good in that it grants a designer the liberty to explore any concept that comes to mind, bad in that it’s difficult to hit a bullseye without understanding where the target is. Fortunately, in this particular instance, I nailed a bullseye with the 1st shot.

Logo design developed for using an indicator for the dining establishment (Brewgrrs), it is an ornate script typeface that is reminiscent of a well-known Mountain Brook sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project where I worked directly with the owner to create a logo which worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung above their doors, and was highly visible and very legible from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Mountain Brook, Alabama, AL,
Logo designed by ImageCo, Mountain Brook, Alabama, AL,
Logo designed by ImageCo, Mountain Brook, Alabama, AL,
Logo designed by ImageCo, Mountain Brook, Alabama, AL,
Electrical sign design for Mountain Brook restaurnat designed by Mountain Brook Sign Shop
Mountain Brook logo design and brand identity design for Mountain Brook companies
Logo designed by ImageCo, Mountain Brook, Alabama, AL,
Logo designed by ImageCo, Mountain Brook, Alabama, AL,
Logo designed by ImageCo, Mountain Brook, Alabama, AL,
Logo designed by ImageCo, Mountain Brook, Alabama, AL,
Logo designed by ImageCo, Mountain Brook, Alabama, AL,

Logo designed by ImageCo, Mountain Brook, Alabama, AL,

Logo designed by ImageCo, Mountain Brook, Alabama, AL,

Logo designed by ImageCo, Mountain Brook, Alabama, AL,

Logo designed by ImageCo, Mountain Brook, Alabama, AL,

Logo designed by ImageCo, Mountain Brook, Alabama, AL,
Logo designed by ImageCo, Mountain Brook, Alabama, AL,
Logo designed by ImageCo, Mountain Brook, Alabama, AL,
Logo designed by ImageCo, Mountain Brook, Alabama, AL,
Logo designed by ImageCo, Mountain Brook, Alabama, AL,
Logo designed by ImageCo, Mountain Brook, Alabama, AL,
Logo designed by ImageCo, Mountain Brook, Alabama, AL,
Logo designed by ImageCo, Mountain Brook, Alabama, AL,
Logo designed by ImageCo, Mountain Brook, Alabama, AL,
Logo designed by ImageCo, Mountain Brook, Alabama, AL,