Pelham Logo Design

Virtually every new Pelham venture knows they need a logo, but few new business owners thoroughly recognize the vital role their organization logo will take in their success, or the reason that one logo design works better than another. A logo has an immediate and long term influence on the financial success of a company, go with the correct one and it can make the door swing and phone ring, go with the incorrect one and it can be a barrier and a hindrance for the life of an organization. The logos featured in the ImageCo portfolio help Pelham companies prosper, they are effective in any given circumstance and the reason they are so effective is that they all have these 5 features in common.
  1. Simplicity: simple logo designs don’t demand scrutiny, they can be grasped in just a glimpse.
  2. Scalability: from business cards to signboards a scalable logo will stay legible and equally emotive at virtually any scale.
  3. Versatility: logos that operate on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they stand for.
  5. Relevance: a company logo needs to be timeless and should feel relevant today, tomorrow, and twenty years from now.

Retro logo design of a bicycle produced for a Pelham coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were actually opening in an older part of the area and wanted to project a vintage feel without coming across as uninteresting or low energy. I achieved the two tasks by developing a logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

clinical logo style with a microscopic lense slide and also bacteria made for Pelham clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that analyzes the causes and outcomes of diseases, mainly the branch of medicine which deals with the clinical examination of samples of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is the sole instance I recollect in which I was able to integrate a bacteria-laden microscope slide into a business logo design.

Generally I attempt not to be overly literal with a design and to a degree, this design approaches the company it serves fairly literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more captivating, more interest grabbing and much more memorable.

logo layout with a leaping green frog developed for a family members enjoyable center in Pelham.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of projects which come my way, I’ve produced dozens of logo designs for medical professionals, dental practices, and legal professionals but Cool Springz is without question the only trampoline park which I have ever gotten the privilege to work on.

Given that the full name of the company features the word springz in its name the obvious choice would have been to feature a handful of springs into the concept but Cool Springz is a fun location to go and spring does not really reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more lively high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they utilized for advertising and marketing. I also think this is the only time that a logo I came up with was transformed into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo featuring a flock of birds, a hill, a path, a stream, as well as a tree - designed for Pelham travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche area because travel photographers tend not to capture places or things but instead convey emotional experiences through the photos they capture. The idea behind this logo composition was to use negative space to convey more than what was visible upon first view, which I think is representative of the majority of professional photographers in that they often convey entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance that can’t be revealed with just words. I tried to do something very similar to this logo design by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Pelham logo design but also to reveal the depth to her art and in the way that she perceives the world through the lens of her camera.

 Pelham logo style with a seagull made use of for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I really take pleasure in and the Coastal Wireless assignment was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the character A but the customer, even though he loved the concept, didn’t care for my choice of birds. This particular man truly despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his scorn for this particular kind of sea bird.

When I turn a concept over to a client I encourage them to talk about it with friends and family members as well as with folks that they don’t even know so as to get unprejudiced viewpoints on the value of a design. Fortunately, he talked about it with his family members and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he went with the original design.

Logo designs are a strange animal in the design world given that the people that are inclined to hire an expert to design their logo design comprehend how important a logo design is for their company so they are way more vested in the result. Every logo design job possesses it’s share of obstacles, but the biggest challenge is finding that sweet spot in a design that works really well at the task it’s required to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Pelham publication author

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, yet it is the most critical part of a published book since it is often the very first thing a person views in the bookstore. With regard to a publishing company, it’s the most ideal opportunity they will ever get to advertise their product and get their logo design in front of the people that shop for actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo has two letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it seems like that in many occurrences one of the items individuals usually tend to recall the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle air service situated in LA and although I’m not certain it really “took off” their business logo didn’t slow them. The bookend A’s in their title lent itself well to affording a good sense of air travel and it was definitely a victory.

 Pelham logo layout utilized for marketing and a label layout for Vintage Case features an antiquated font design.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, that looked to be vintage cases. For this business logo concept I strove to come up with a logo that possessed a fluid vintage feel to it and could be used for anything from a web site to a label on brand new cases that looked like they were from a different era.

Logo produced for an orthodontist in Pelham, design include an arc with lines intersecting with it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most challenging logo design projects due to the fact that it appears that almost every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden careers when it comes to company marketing, if restaurants approached their advertising in the same way dental offices do every one of their logos would definitely be a picture explaining anything they served, McDonalds would likely include an image of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth associated to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really enjoy doing dentistry business logos because it challenges me to come up with a design that implies the field of dentistry or a specific area of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular design over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design developed for a family not-for-profit, the logo includes 4 personalities staggered in height to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be depictive of the devotion that William McNally had for the families in his community. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution wishes to relate.

The McNally Foundation’s name provided a unique opportunity to do a custom logo design which communicated that they were about families without being openly corny about it. The aim of a logo design is to be remembered and recognized and if the designer tries to use the logo to describe exactly how people ought to think or feel they don’t understand the mission of a logo. If people have to ponder a logo to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that illustrates itself won’t have the likelihood to be understood.

Logo layout developed for a hair design studio including a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design that carried a spirit of serenity and elegance for their new hair salon. I came up with a design which didn’t go the obvious path of creating merely a stylized orchid but rather created a business logo that implied a flower in the formation of a swirl integrated into the letter O in the title and by putting emphasis on the logo design with the figure of a hummingbird floating over the logo design itself. The obvious path in creating a business logo is usually the wrong route and in this case, the design ended up not being about the flower but alternately laid the emphasis on the feeling that they really wanted to transmit to their patrons.

Arabian steed logo style produced for a horse ranch that specializes in breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a unique organization logo design tailored to illustrate the unique physical traits of the Arabian type of horses. By having a distinctive head form and high tail carriage, the Arabian is one of the most quite easily identifiable horse breeds in the whole world.

Las Cafe logo layout a small dining establishment, design consists of a changed manuscript font style which floats above a team of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little restaurant, layout consists of a modified manuscript typeface which floats above a team of luxuriant lines and also dots.

Logo layout for a software application programmer the layout attributes and legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and drive managing. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone with regards to what business they are in or how it relates to their specific location. However, it represented something to the owner of the company and in many cases the meaning behind a logo is equally as important as how it brands the company it represents.

Progress logo design developed for a Pelham interior designer, layout function a series of red circles that converge and change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Pelham interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, researches, coordinates, and manages such tasks. Interior design is a multifaceted profession that involves conceptual development, space planning, site inspections, programming, research, communicating with the stakeholders of a project, construction management, and implementation of the design.

logo style provided for Advanced Management Solutions, the personalities for letter V and also A in center of words progressed have actually been customized to connect directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Pelham logo design project was carried out for a leadership advisor that assists business leaders to develop into more effective at supervising people, expectations, and productivity.

A logo layout including an angler in the center of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting fans the owners of On the Fly recognized the market was ready for an outdoor sporting merchant that functions as a consignment company. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all types of passions, a spot to market their secondhand goods to other sports enthusiasts. I created their Pelham business logo dsign along with an image that garners the attention of traffic and projects an image that invokes the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and relaxed habitat.
Logo design MQ farms, this logo style has actually a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo design wasn’t really composed for an Pelham regional farm it was really designed for a commodities broker, and this logo was one of several that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to generate a image that projects self-assurance, financial success, and affluence.
Logo design created for the use of an indicator for the restaurant (Brewgrrs), it is an ornate script font that is reminiscent of a well-known sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project in which I worked closely with the proprietor to design a business logo that worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very legible from over a block away.