Phenix City, Alabama Logo Design

Nearly every new Phenix City organization knows they require a logo, yet few new business owners thoroughly recognize the key role their organization logo will take in their success, or why one logo works far better than another. A logo design has an immediate and sustaining impact on the growth of a business, go with the right one and it can make the door swing and phone ring, select the wrong one and it will be a barrier and a hindrance for the longevity of an organization.

The logos presented in the ImageCo portfolio help Phenix City, Alabama companies prosper, they are effective in any given circumstance and the reason why they are so effective is because they all have these five things in common.

  1. Simplicity: simple logos do not demand deliberation, they can be realized in just a look.
  2. Scalability: from business cards to billboards a scalable logo will remain legible and just as emotive at virtually any size.
  3. Versatility: logos that work on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they represent.
  5. Relevance: a company logo should be ageless and should feel relevant today, tomorrow, and forty years from now.

Logo PORTFOLIO Volume 1

Retro logo design of a bicycle produced for a Phenix City, Alabama coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were actually opening in an old section of the town and wanted to project a vintage atmosphere without appearing as uninteresting or low energy. I fulfilled the two tasks by means of developing a trademark design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

clinical logo style with a microscopic lense slide as well as germs made for Phenix City, Alabama clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that researches the root causes and effects of diseases, especially the branch of healthcare which works with the clinical assessment of samples of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is really the sole instance I remember where I was in a position to integrate a bacteria-laden microscope slide right into a logo design.

Generally I try not to be extremely literal with a design and to a degree, this specific design approaches the company it serves very literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more interesting, more attention grabbing and much more unforgettable.

logo style with a jumping eco-friendly frog made for a family members fun center in Phenix City, Alabama.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of projects that come my way, I’ve produced dozens of logo designs for surgeons, dental experts, and attorneys but Cool Springz is without question the one and only trampoline park which I have actually ever had the opportunity to work on.

Given that the name of the company features the word springz in its name the obvious choice would have been to feature a couple of springs into the design but Cool Springz is a fun destination to go and spring does not actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more dynamic high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they utilized for marketing. I also think this is the only time that a logo I came up with was transformed into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo design featuring a flock of birds, a mountain, a trail, a stream, as well as a tree - created for Phenix City, Alabama traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche speciality due to the fact that travel photographers tend not to shoot locations or things but rather reveal emotional experiences by means of the pictures they record. The idea behind this logo composition was to utilize negative space to convey more than what was visible upon initial view, which I think is representative of the majority of good photographers in that they often tell whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance which can’t be revealed with just words. I tried to do something similar to this logo by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Phenix City logo design but also to reveal the depth of her art and in the way that she perceives the world through the lens of her camera.

 Phenix City logo style with a seagull made use of for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I genuinely enjoy and the Coastal Wireless project was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the character A however the client, even though he liked the concept, really did not care for my choice of birds. This man genuinely hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his hatred for this particular variety of sea bird.

When I turn a concept over to a customer I encourage them to share it with colleagues and family as well as with folks that they don’t actually know so as to get objective assessments on the merit of a design. Fortunately, he shared it with his family and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original concept.

Custom logo designs are a weird creature in the design world given that the people that tend to hire a professional to design their business logo recognize how important a logo design is for their business so they are way more vested in the final result. Every logo design job has it’s share of challenges, however the biggest challenge is finding that sweet spot in a design that works really well at the task it’s needed to do in branding a business and also giving the client the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Phenix City, Alabama book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, however it is the most vital part of a published book considering that it is in most cases the primary thing a person sees in the book store. For a publisher, it’s the best opportunity they will likely ever get to promote their label and get their logo design in front of the individuals that purchase actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo has 2 letter A's with the bars customized to indicate they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it seems like that in many cases 1 of the aspects people often tend to remember the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle air service based in LA and while I’m not certain it really “took off” their custom logo didn’t slow them. The bookend A’s in their title lent itself well to confering a good sense of flight and it was undoubtedly a success.

 Phenix City logo layout utilized for marketing and a label layout for Vintage Situation includes an antiquated font style style.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, that seemed to be antique cases. For this business logo design I strove to come up with a logo that had a fluid old-fashioned feel to it and could be utilized for anything from a web site to a label on brand new cases that appeared like they were from another generation.

Logo produced for an orthodontist in Phenix City, Alabama, design include an arc with lines intersecting through it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can be one of the most difficult logo jobs because it seems that virtually every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden careers when it comes to company branding, if dining establishments approached their advertising in the same way dental professionals do every one of their logo designs would be a picture explaining anything they served, McDonalds would likely include a picture of a potato and a cow.

I understand the thinking behind including an illustration of something mouth related to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really love doing dental logos simply because it challenges me to come up with a design that implies dentistry or a certain field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this concept over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a family not-for-profit, the logo includes 4 characters surprised in elevation to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be representative of the devotion that William McNally had for the people in his community. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or organization wishes to convey.

The McNally Foundation’s name presented a unique opportunity to do a logo design which conveyed that they were about families without being openly corny about it. The objective of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to illustrate exactly how individuals should think or feel they don’t understand the objective of a logo. If viewers have to consider a logo design to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo that explains itself will never have the opportunity to be comprehended.

Logo style developed for a hair layout studio featuring a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo which carried a feeling of relaxation and class for their new hair studio. I came up with a design that didn’t go the obvious route of making simply a stylized orchid but instead crafted a logo which implied an orchid in the pattern of a swirl featured in to the letter O in the title and by putting emphasis on the concept using the figure of a hummingbird hovering over the image itself. The obvious path in designing a business logo is oftentimes the wrong course and in this case, the design ended up not being about the orchid but alternately laid the main focus on the emotion that they wanted to project to their clients.

Arabian equine logo design created for an equine cattle ranch that focuses on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo developed a unique business logo concept styled to exemplify the unique physical traits of the Arabian breed of horses. With a different head shape and high tail posture, the Arabian is one of the highly quite easily identifiable horse breeds in the world.

Las Cafe logo design a small restaurant, design includes a changed manuscript font which floats over a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny restaurant, design consists of a modified script font which floats over a group of ornate lines as well as dots.

Logo design for a software application designer the design functions and famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and drive management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding what business they are in or how it relates to their specific location. However it symbolized something to the owner of the company and in many cases the significance behind a business logo is just as important as how it brands the enterprise it stands for.

Develop logo layout created for a Phenix City, Alabama indoor designer, design function a series of red circles that intersect and replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Phenix City, Alabama interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, explores, coordinates, and oversees such projects. Interior design is a multifaceted profession that includes conceptual development, area planning, site evaluations, programming, research, communicating with the stakeholders of a project, construction management, and execution of the design.

logo style done for Advanced Leadership Solutions, the personalities for letter V as well as A in middle of words progressed have been customized to connect straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Phenix City, Alabama logo design job was done for a leadership advisor that enables business professionals to develop into more efficient at handling people, expectations, and productivity.
A logo design featuring a fisherman in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting fans the founders of On the Fly recognized the market was primed for an outdoor sporting merchant that functions as a consignment company. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all sorts of interests, a place to sell off their pre-owned equipment to other sports enthusiasts. I created their Phenix City logo dsign utilizing an illustration that garners the attention of traffic and projects an image that arouses the passion of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.
Logo style MQ farms, this logo layout has actually an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t actually composed for an Phenix City, Alabama regional farm it was really developed for a commodities broker, and this particular business logo was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to produce a brand mark that projects esteem, success, and opulence.

 Phenix City Logo design for a nonprofit, Turning Factor Solutions - the logo design attribute for externally encountering arrowhead as well as the arrowheads imply that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they desired, that can be a good thing or a bad thing. Good in that it offers a designer the freedom to discover any concept that comes to mind, bad in that it’s hard to hit a bullseye in the absence of recognizing where the target is. Fortunately, in this instance, I nailed a bullseye with the very first go.

Logo designed for using an indication for the dining establishment (Brewgrrs), it is an ornate manuscript typeface that is evocative a popular sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking in which I worked directly with the owner to develop a logo design that worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign which hung above their doors, and was highly visible and very legible from over a block away.