Prichard Logo Design

Nearly every new Prichard company realizes that they are in need of a logo, but few entrepreneurs entirely realize the essential role their company logo will take in their success, or the reason that one logo design functions far better than another. A logo has a critical and lasting impact on the financial success of a business, pick the correct one and it can make the door swing and cash register ring, choose the wrong one and it can be a barrier and a hindrance for the longevity of a business. The logos presented in the ImageCo portfolio help Prichard companies prosper, they are effective in any given circumstance and the reason why they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logo designs do not demand scrutiny, they can be realized in just a glimpse.
  2. Scalability: from business cards to billboards a scalable logo design will remain legible and equally emotive at every dimension.
  3. Versatility: logos that operate on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they represent.
  5. Relevance: a logo must be ageless and should feel relevant today, tomorrow, and twenty years from now.

Retro logo style of a bike created for a Prichard coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were launching in an older section of the city and wished to project a retro feel without appearing as boring or low energy. I accomplished each of the tasks via creating a trademark design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

medical logo layout with a microscope slide and also germs created for Prichard medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that analyzes the triggers and consequences of diseases, mainly the branch of medicine which deals with the clinical evaluation of samples of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is really the sole instance I call to mind in which I was in a position to incorporate a bacteria-laden microscope slide within a logo design.

Generally I try not to be extremely literal with a concept and to a point, this specific design approaches the company it represents quite literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more appealing, more attention grabbing and more meaningful.

logo layout with a leaping green frog created for a family enjoyable facility in Prichard.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of jobs that come my way, I’ve produced dozens of logo designs for health care providers, dental practices, and legal professionals but Cool Springz is without question the one and only trampoline park which I have ever gotten the privilege to work on.

Given that the title of the business has the word springz in its name the apparent choice would have been to incorporate a couple springs into the design but Cool Springz is a fun location to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more dynamic high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I designed was turned into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo featuring a group of birds, a hill, a route, a stream, and a tree - created for Prichard travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche field due to the fact that travel photographers don’t shoot locations or things but instead convey emotional experiences by means of the photos they record. The idea behind this logo concept was to use negative space to convey more than what was visible upon first glance, which I think is quintessential of most professional photographers in that they often convey whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance which can’t be communicated with mere words. I attempted to do something comparable to this logo design by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Prichard logo design but also to illustrate the depth of her art and in the way that she views the world through the lens of her camera.

 Prichard logo layout with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I really enjoy and the Coastal Wireless project was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A but my client, while he liked the concept, really did not care for my choice of birds. This particular guy seriously despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his contempt for this specific type of sea bird.

When I turn a concept over to a client I encourage all of them to discuss it with colleagues and family members as well as with individuals that they don’t actually know so as to get unprejudiced opinions on the merit of a design concept. Fortunately, he talked about it with his whole family and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original design.

Logo designs are a strange animal in the design world given that the people that have a tendency to hire an expert to create their logo design comprehend how crucial a logo design is for their business so they are much more invested in the end result. Every logo job has it’s allotment of difficulties, however the greatest obstacle is identifying that sweet spot in a design that functions really well at the task it’s required to do in branding a business and also providing the client the identity they see for themselves.

a red panda logo style with bamboo in the background, style for Prichard publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, yet it really is the most important part of a published book due to the fact that it is often the primary thing a person sees in the book shop. With regard to a publisher, it’s the opportunity that they will likely ever have to advertise their label and get their logo design in front of the people that purchase actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo design has 2 letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it looks like that in many occurrences one of the items consumers tend to recall the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle airline company based in LA and while I’m not certain it actually “took off” their organization logo didn’t ground them. The bookend A’s in their title lent itself well to conferring a feeling of airline flight and it was surely a success.

 Prichard logo design made use of for advertising and also a tag style for Vintage Instance includes an old-fashioned typeface style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, that looked to be antique cases. For this business logo design I strove to come up with a logo that possessed a fluid old style feel to it and could easily be utilized for everything from a web page to an insignia on brand new cases that seemed like they were from a different point in time.

Logo developed for an orthodontist in Prichard, layout consist of an arc with lines intersecting with it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can be one of the most challenging logo design jobs due to the fact that it appears that almost every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden fields when it comes to company branding, if restaurants approached their advertising in the very same way dental practices do every one of their company logos would be a picture trying to explain something they served, McDonalds would most likely contain an image of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth related to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really love doing dentist logos because it challenges me to come up with a design that implies dentistry or a particular area of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular design over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design created for a family members nonprofit, the logo design features 4 personalities surprised in height to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be representative of the love that William McNally had for the people in his city. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization hopes to relate.

The McNally Foundation’s name provided a unique opportunity to do a custom logo design which conveyed that they were about families without being openly cheesy about it. The aim of a logo is to be remembered and recognized and if the designer attempts to use the logo design to illustrate specifically how people should think or feel they don’t understand the goal of a logo. If viewers have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo that describes itself will never have the opportunity to be comprehended.

Logo style produced for a hair layout studio including a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo which communicated an atmosphere of ease and class for their new hair studio. I created a concept which did not go the obvious course of crafting simply a stylized orchid but rather delivered a business logo which implied a flower in the pattern of a swirl featured into the letter O in the name and by placing emphasis on the logo design with the figure of a hummingbird floating above the logo itself. The obvious path in creating a logo is generally the incorrect direction and in this case, the design ended up not being about the flower but instead laid the emphasis on the emotion that they really wanted to forecast to their customers.

Arabian equine logo design produced for a steed ranch that focuses on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo developed a unique company logo design tailored to epitomize the unique physical traits of the Arabian kind of equines. With an unique head form and high tail carriage, the Arabian is one of the most immediately recognizable horse lineages in the entire world.

Las Coffee shop logo design a tiny dining establishment, style contains a customized manuscript font style which hovers above a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small restaurant, layout consists of a changed manuscript typeface which floats above a group of elaborate lines as well as dots.

Logo design for a software program developer the design attributes as well as famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and drive managing. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the business owner of the business and in quite a few cases the substance supporting a company logo is just as important as how it serves the enterprise it stands for.

Evolve logo design created for a Prichard interior developer, design feature a collection of red circles that converge and also change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Prichard interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, explores, collaborates, and oversees such tasks. Interior design is a multifaceted occupation that involves conceptual development, space planning, site assessments, programming, research study, corresponding with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo design done for Advanced Leadership Solutions, the personalities for letter V and also A in middle of words progressed have been modified to connect straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Prichard logo design project was carried out for a leadership consultant that helps business professionals to develop into more efficient at overseeing people, expectations, and productivity.

A logo layout including an angler in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting fans the owners of On the Fly realized the market was ready for an outdoor sporting retailer that operates as a consignment business. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all sorts of passions, a location to sell off their pre-owned products to other sports enthusiasts. I created their Prichard business logo dsign with an illustration that pulls in the attention of vehicles and projects an image that calls to mind the enthusiasm of the outdoors. With traffic that averages 45 mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and calm habitat.
Logo style MQ ranches, this logo design has actually an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t really created for an Prichard area farm it was actually devised for an investments broker, and this particular logo was one of many that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to develop a graphic that projects trust, success, and affluence.
Logo designed for using a sign for the restaurant (Brewgrrs), it is an elaborate script font style that is similar to a popular sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool undertaking where I worked directly with the owner to design a business logo which worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign that hung over their doors, and was highly visible and very legible from over a block away.