Trussville Logo Design

Each and every new Trussville company knows they need a logo, but few entrepreneurs thoroughly grasp the vital role their business logo can make in their becoming successful, or exactly why one business logo functions better than another. A company logo has an instant and long term effect on the growth of a company, choose the correct one and it can make the door swing and cash register ring, select the wrong one and it can be an obstacle and a hindrance for the life of an organization. The logos included in the ImageCo portfolio help Trussville companies succeed, they are effective in any given scenario and the main reason they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logo designs do not require deliberation, they can be realized in merely a look.
  2. Scalability: from business cards to posters a scalable logo will remain legible and just as emotive at virtually any size.
  3. Versatility: logos that work on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they stand for.
  5. Relevance: a company logo needs to be enduring and should feel relevant today, tomorrow, and twenty five years from today.

Retro logo style of a bike produced for a Trussville coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and bistro were opening in an old part of the city and hoped to project an old-fashioned atmosphere without coming across as monotonous or low energy. I achieved both of these jobs by creating a logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

clinical logo layout with a microscopic lense slide as well as germs created for Trussville clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the root causes and consequences of diseases, mainly the field of healthcare which deals with the laboratory evaluation of samplings of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo design I came up with is the only instance I recollect in which I was able to incorporate a bacteria-laden microscope slide within a business logo design.

Generally I attempt not to be overly literal with a concept and to a degree, this design approaches the company it represents quite literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more interesting, more attention grabbing and a lot more meaningful.

logo layout with a leaping environment-friendly frog developed for a family fun center in Trussville.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of jobs which come my way, I’ve produced dozens of logo designs for health care providers, dental offices, and legal professionals but Cool Springz is without question the only trampoline park that I have ever gotten the privilege to work on.

Given that the name of the business has the word springz in its name the apparent choice would have been to incorporate a few springs into the design but Cool Springz is a fun place to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better lively high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they used for marketing. I also think this is the only time that a logo I created was made into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo featuring a flock of birds, a mountain, a path, a stream, and a tree - developed for Trussville travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche speciality due to the fact that travel photographers don’t capture locations or things but rather reveal emotional journeys through the images they record. The thought behind this logo design was to utilize negative space to convey more than what was visible upon first view, which I think is quintessential of the majority of professional photographers in that they oftentimes convey whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness which can’t be conveyed with just words. I made an effort to do something comparable to this logo by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Trussville logo but also to show the depth in her art and in the way that she sees the world through the lens of her camera.

 Trussville logo style with a seagull utilized for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I really take pleasure in and the Coastal Wireless project was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the character A however the client, while he liked the concept, really did not care for my choice of birds. This guy truly loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his scorn for this specific variety of sea bird.

When I turn a design over to a customer I urge all of them to share it with friends and family as well as with people that they don’t actually know so as to get unbiased point of views on the worthiness of a design. Fortunately, he shared it with his family members and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Custom logo designs are a strange animal in the design world because the people that tend to hire a professional to design their logo comprehend how important a logo is for their business so they are much more invested in the result. Every logo project possesses it’s portion of difficulties, however the biggest obstacle is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Trussville publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, yet it really is the most necessary part of a published book because it is in most cases the first thing a person sees in the book store. With regard to a publishing company, it’s the best opportunity they will likely ever have to advertise their label and get their logo design in front of the individuals that shop for actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo has 2 letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart but it seems like that in many instances one of the items individuals tend to recollect the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle air service based in LA and while I’m not certain it actually “took off” their business logo didn’t ground them. The bookend A’s in their name lent itself well to affording a good sense of airline flight and it was undoubtedly a victory.

 Trussville logo style used for marketing and a tag design for Vintage Instance features an archaic font style design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, that appeared to be vintage cases. For this business logo design I attempted to come up with a logo that possessed a fluid old style feel to it and could easily be utilized for anything from a website to an insignia on brand new cases that looked like they were from another point in time.

Logo created for an orthodontist in Trussville, style include an arc with lines intersecting through it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most challenging and difficult logo projects because it seems that every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden fields when it comes to small business marketing, if restaurants approached their branding in the same way dental offices do every one of their company logos would be a picture trying to explain anything they served, McDonalds would probably have an image of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth related to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really love doing dental care logos because it challenges me to come up with a design that implies the field of dentistry or a particular field of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a concept that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this design over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design created for a household nonprofit, the logo design features 4 characters surprised in elevation to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be representative of the devotion that William McNally had for the families in his community. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or institution hopes to communicate.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design that communicated that they were about families without being openly corny about it. The objective of a logo design is to be remembered and recognized and if the designer tries to use the logo design to explain how individuals should think or feel they don’t understand the purpose of a logo. If viewers have to think about a logo design to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that illustrates itself will never have the opportunity to be understood.

Logo style created for a hair layout studio including a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo which related a spirit of contentment and class for their new hair salon. I created a concept which didn’t go the obvious course of crafting simply a stylized orchid but alternatively created a logo which implied a flower in the formation of a swirl integrated into the letter O in the title and by placing attention on the concept with the figure of a hummingbird floating over the logo itself. The obvious path in designing a company logo is generally the incorrect route and in this case, the design ended up not being about the orchid but instead laid the attention on the feeling that they wanted to project to their customers.

Arabian equine logo layout produced for a horse cattle ranch that specializes in reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo designed an original custom logo design tailored to embody the unique physical traits of the Arabian pedigree of horses. By having an identifiable head shape and high tail carriage, the Arabian is one of the highly easily identifiable equine lineages in the whole world.

Las Coffee shop logo design a small restaurant, layout consists of a customized manuscript typeface which floats over a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little dining establishment, design contains a changed manuscript font which hovers over a group of elaborate lines as well as dots.

Logo layout for a software application designer the style features and also legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and disk management. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding to what business they are in or how it relates to their specific location. However it meant something to the owner of the business and in quite a few cases the symbolism behind a logo design is just as important as how it brands the organization it represents.

Advance logo layout produced for a Trussville interior developer, design feature a collection of red circles that intersect as well as replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Trussville interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, explores, collaborates, and manages such ventures. Interior design is a diverse occupation that involves conceptual development, space planning, location assessments, programming, research, communicating with the stakeholders of a project, building and construction management, and execution of the design.

logo design done for Advanced Leadership Solutions, the personalities for letter V and also A in center of words advanced have actually been changed to tie straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Trussville logo design project was done for a leadership consultant that helps business professionals to become more effective at managing people, expectations, and productivity.

A logo design featuring a fisherman in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the founders of On the Fly realized the market place was prepared for an outdoor sporting store that functions as a consignment firm. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of passions, a place to sell off their secondhand products to other sports enthusiasts. I designed their Trussville logo dsign with an illustration which garners the attention of vehicles and projects an image that arouses the passion of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and serene habitat.
Logo layout MQ farms, this logo style has a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t really designed for an Trussville regional farm it was in reality designed for a products broker, and this trademark was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to develop a graphic that projects trust, success, and affluence.
Logo created for the use of a sign for the dining establishment (Brewgrrs), it is an ornate script font that is similar to a popular sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool project in which I worked closely with the business owner to develop a logo that worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign which hung above their doors, and was highly visible and very easy to read from over a block away.