Tuscaloosa Logo Design

Every new Tuscaloosa venture knows they need a logo, yet few new business owners fully comprehend the key role their logo design can make in their financial success, or precisely why one business logo functions better than another. A logo design has an instant and long term influence on the financial success of a business, go with the correct one and it will make the door swing and phone ring, choose the incorrect one and it can be an obstacle and an impediment for the longevity of an organization. The logos featured in the ImageCo portfolio help Tuscaloosa companies prosper, they are effective in any given situation and the main reason they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logos do not require deliberation, they can be comprehended in merely a glimpse.
  2. Scalability: from business cards to signboards a scalable logo will stay legible and equally emotive at virtually any dimension.
  3. Versatility: logos that operate on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they represent.
  5. Relevance: a company logo needs to be timeless and will feel relevant today, tomorrow, and twenty years from now.

Retro logo style of a bicycle produced for a Tuscaloosa coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffeehouse were actually opening up in an old part of the city and hoped to visualize a vintage feel without coming across as uninteresting or low energy. I accomplished the two jobs by designing a custom logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

medical logo layout with a microscope slide as well as bacteria designed for Tuscaloosa medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the causes and effects of diseases, especially the branch of medicine that works with the clinical evaluation of samplings of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is really the only instance I call to mind where I was in a position to integrate a bacteria-laden microscope slide into a business logo design.

Normally I try not to be overly literal with a design and to a point, this specific design approaches the company it represents quite literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more intriguing, more attention grabbing and more memorable.

logo design with a leaping green frog developed for a household fun center in Tuscaloosa.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of jobs that come my way, I’ve produced dozens of logo designs for physicians, dentists, and attorneys but Cool Springz is without question the only trampoline park which I have actually ever had the opportunity to work on.

Given that the title of the company has the word springz in its name the clear choice would have been to feature a handful of springs into the concept but Cool Springz is a fun place to go and spring does not really reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better dynamic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I came up with was made into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo design featuring a group of birds, a mountain, a path, a stream, and a tree - developed for Tuscaloosa traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche field due to the fact that travel photographers don’t shoot places or things but instead communicate emotional experiences by means of the pictures they capture. The thought behind this logo concept was to use negative space to convey more than what was visible upon first view, which I think is quintessential of the majority of professional photographers in that they oftentimes share entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance that can’t be revealed with just words. I attempted to do something very similar to this logo design by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Tuscaloosa logo but also to show the depth of her work and in the way that she sees the world through the lens of her camera.

 Tuscaloosa logo style with a seagull made use of for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I seriously enjoy and the Coastal Wireless design was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A but the client, even though he loved the concept, really did not care for my choice of birds. This particular man truly disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his contempt for this particular breed of sea bird.

When I turn a design over to a customer I urge them to talk about it with friends and colleagues and family members as well as with other people that they don’t actually know so as to get impartial judgements on the value of a design concept. Fortunately, he shared it with his whole family and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Custom logo designs are a weird animal in the design world given that the people that have a tendency to hire an expert to design their logo comprehend how essential a logo design is for their organization so they are much more invested in the result. Every logo job possesses it’s allotment of challenges, however the greatest obstacle is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for Tuscaloosa book author

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, yet it is the most critical part of a published book because it is ordinarily the first thing a person views in the book shop. Regarding a publisher, it’s the best opportunity they will likely ever get to spotlight their product and get their logo design in front of the people that shop for actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo has two letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines come and depart however it looks like that in many instances 1 of the traits individuals tend to recall the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle air service situated in LA and while I’m not sure it really “took off” their organization logo didn’t ground them. The bookend A’s in their name lent itself well to imparting a feeling of flight and it was undoubtedly a success.

 Tuscaloosa logo layout made use of for advertising and marketing as well as a tag design for Vintage Situation features an archaic typeface style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, which looked to be antique cases. For this brand concept I attempted to come up with a logo that had a fluid old style feel to it and could be used for everything from a website to an insignia on brand new cases that seemed like they were from another generation.

Logo design produced for an orthodontist in Tuscaloosa, design include an arc with lines intersecting via it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most challenging logo jobs considering that it seems that every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden professions when it comes to company marketing, if dining establishments approached their advertising in the very same way dental professionals do every one of their logos would definitely be a picture trying to explain something they served, McDonalds would most likely include an image of a potato and a cow.

I understand the thinking behind adding an image of something mouth related to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really love doing dentistry logo designs because it challenges me to come up with a design that implies the field of dentistry or a particular area of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a design that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular design over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo design developed for a family nonprofit, the logo design features 4 personalities staggered in elevation to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be representative of the love that William McNally had for the families in his city. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be very literal about what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or institution wishes to relate.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design that communicated that they were about families without being openly cheesy about it. The aim of a logo is to be remembered and recognized and if the designer tries to use the logo design to describe how individuals ought to think or feel they don’t understand the objective of a logo. If people have to think about a logo design to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that illustrates itself won’t have the opportunity to be comprehended.

Logo layout created for a hair style studio including a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo which related a sense of peace and elegance for their new hair studio. I came up with a concept which didn’t go the obvious course of making just a stylized orchid but rather created a logo design which suggested a flower in the pattern of a swirl incorporated in to the letter O in the title and by putting attention on the logo design using the silhouette of a hummingbird hovering above the image itself. The obvious path in creating a logo design is usually the wrong direction and in this case, the design ended up not being about the orchid but alternately laid the main focus on the feeling that they really wanted to project to their clients.

Arabian horse logo design developed for a steed cattle ranch that specializes in reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct logo design styled to symbolize the unique physical traits of the Arabian kind of horses. With a different head shape and higher tail carriage, the Arabian is one of the most easily recognizable equine lineages in the world.

Las Coffee shop logo style a tiny dining establishment, style consists of a changed script font which hovers over a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small dining establishment, style contains a modified script typeface which hovers above a group of luxuriant lines and dots.

Logo layout for a software program developer the design attributes as well as legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and disk management. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the owner of the business and in many cases the substance supporting a logo design is just as important as how it serves the company it represents.

Advance logo style created for a Tuscaloosa interior designer, style function a collection of red circles that intersect and replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Tuscaloosa interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who arranges, explores, collaborates, and oversees such tasks. Interior design is a multifaceted occupation that consists of conceptual development, area planning, site assessments, programming, research, corresponding with the stakeholders of a project, construction supervision, and implementation of the design.

logo style provided for Advanced Management Solutions, the characters for letter V and A in center of the word advanced have actually been changed to connect straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Tuscaloosa logo design assignment was performed for a leadership guide that assists business leaders to become more successful at supervising people, expectations, and productivity.

A logo layout including an angler in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the founders of On the Fly understood the market was ready for an outdoor sporting store that operates as a consignment firm. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all kinds of passions, a place to sell their pre-owned products to other sports enthusiasts. I designed their Tuscaloosa logo design dsign with an illustration that garners the interest of traffic and projects an image that invokes the enthusiasm of the outdoors. With traffic that averages 45 mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.
Logo style MQ ranches, this logo style has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t actually designed for an Tuscaloosa area farm it was really created for an investments broker, and this creative logo was one of multiple that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to develop a brand mark that projects self-assurance, financial success, and wealth.
Logo design created for using a sign for the restaurant (Brewgrrs), it is a luxuriant script font style that is reminiscent of a renowned sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great project in which I worked closely with the owner to create a logo design that worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign which hung above their doors, and was highly visible and very legible from over a block away.