Alaska Logo Design
Each and every new Alaska business knows they need a logo, but few entrepreneurs fully are aware of the essential role their logo can make in their financial success, or precisely why one logo functions far better than another. A logo design has an immediate and long term effect on the success of a business, select the right one and it can make the door swing and phone ring, choose the wrong one and it can be an obstacle and an impediment for the life of a company.
The logos featured in the ImageCo portfolio help Alaska companies succeed, they are effective in any given situation and the reason they are so effective is because they all have these five features in common.
- Simplicity: simple logos do not require deliberation, they can be comprehended in just a glance.
- Scalability: from business cards to posters a scalable business logo will be legible and equally emotive at virtually any size.
- Versatility: logos that operate on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
- Suitability: they are appropriate, they are exclusive, and they are suitable for the company they represent.
- Relevance: a logo design must be lasting and should feel relevant today, tomorrow, and forty years from today.
Logo PORTFOLIO Volume 1
Ferry Street Coffee Company | Logo Design | Retail Branding
This budding coffee roaster and coffee bar were actually opening up in an older part of the community and wanted to project a nostalgic feel without coming across as uninteresting or low energy. I achieved both tasks by developing a business logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.
Mid-Valley Pathology | Logo Design
Pathology is the science which examines the root causes and outcomes of diseases, especially the branch of medicine that works with the clinical assessment of samples of human body cellular material for diagnostic or forensic purposes.
The Mid-Valley Pathology logo I came up with is really the only instance I call to mind where I was in a position to integrate a bacteria-laden microscope slide within a logo design.
Normally I attempt not to be overly literal with a concept and to a point, this specific design approaches the company it serves fairly literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more interesting, more attention grabbing and a lot more meaningful.
Cool Springs | Logo Design | Retail Branding
The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects that come my way, I’ve produced dozens of logo designs for doctors, dental practices, and attorneys but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the privilege to work on.
Given that the full name of the company has the word springz in its name the apparent choice would have been to integrate a couple of springs into the concept but Cool Springz is a fun place to go and spring does not actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more enthusiastic high energy mood.
In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for advertising and marketing. I also think this is the only time that a logo I created was made into a mascot when they had an employee costume fashioned to look exactly like my frog design.
Travel Don’t Wander | Logo Design | Website Design
Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche sector because travel photographers tend not to capture locations or things but instead reveal emotional experiences by means of the photos they record. The thought behind this logo composition was to make use of negative space to project more than what was visible upon initial glance, which I think is quintessential of the majority of professional photographers in that they frequently tell whole stories through their photography.
It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance which can’t be communicated with mere words. I tried to do something comparable to this logo design by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable Alaska logo but also to illustrate the depth of her work and in the way that she perceives the world through the lens of her camera.
Coastal Wireless | Logo Design The lion’s share of logo design jobs that I take on I seriously enjoy and the Coastal Wireless project was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A but my customer, while he liked the concept, really did not care for my choice of birds. This man truly despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family didn’t share his contempt for this particular breed of sea bird. When I turn a concept over to a client I encourage all of them to talk about it with friends and colleagues and family members as well as with individuals that they don’t actually know so as to get neutral point of views on the value of a concept. Fortunately, he discussed it with his family members and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original design. Business logos are a weird animal in the design world given that the people that tend to hire a professional to design their logo design recognize how important a logo is for their business so they are way more invested in the result. Every logo project has it’s portion of challenges, but the greatest challenge is finding that sweet spot in a design that operates really well at the task it’s needed to do in branding a company and also providing the customer the identity they see for themselves.
Red Panda Publishers | Logo Design
The book spine is a narrow segment of real estate to work with, but it is the most essential part of a printed book due to the fact that it is often the very first thing a person sees in the book store. For a publisher, it’s the most ideal opportunity that they will ever have to spotlight their brand and get their logo design in front of the men and women that shop for actual books.
This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.
Air LA | Logo Design
Airlines arrive and depart but it looks like that in many cases 1 of the traits folks tend to recollect the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline company located in LA and although I’m not sure it really “took off” their logo didn’t ground them. The bookend A’s in their brand lent itself well to confering a good sense of air travel and it was definitely a success.
Vintage Case | Logo Design
Vintage case focused in new cases for music instruments, that seemed to be vintage cases. For this business logo design I tried to come up with a logo that had a fluid old style feel to it and could be utilized for everything from a website to a label on brand new cases that looked like they were from another era.
Kujak Orthodontics | Logo Design | Sign Design
Dental business logos can be one of the most challenging logo design projects considering that it seems that virtually every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden careers when it comes to small business marketing, if dining establishments approached their branding in the same way dentists do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would probably contain a picture of a potato and a cow.
I understand the thinking behind adding an illustration of something mouth related to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.
I really love doing dentist logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.
Kujak Orthodontics offered such an opportunity and inevitably I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular design over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.
William McNally | Logo Design | Branding
The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be illustrative of the devotion that William McNally had for the people residing in his community. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or organization hopes to relate.
The McNally Foundation’s name presented a unique opportunity to do a logo which communicated that they were about families without being openly cheesy about it. The objective of a logo is to be remembered and recognized and if the designer tries to use the logo to summarize how individuals ought to think or feel they don’t understand the purpose of a logo. If viewers have to think about a logo to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo design that explains itself won’t have the opportunity to be comprehended.
Wild Orchid Studio | Logo Design Project
Wild Orchid Studios wanted a company logo which related a spirit of serenity and connection for their new hair studio. I created a design which didn’t go the obvious course of making just a stylized orchid but alternatively crafted a logo that implied a flower in the pattern of a swirl incorporated into the letter O in the name and by placing emphasis on the concept along with the silhouette of a hummingbird floating over the image itself. The obvious path in creating a logo is frequently the wrong course and in this case, the design ended up not being about the flower but alternately placed the importance on the emotion that they wanted to project to their customers.
Dazzo Arabians | Logo Design
ImageCo crafted a one-of-a-kind organization logo concept tailored to exemplify the unique physical traits of the Arabian pedigree of horses. By having an unique head shape and higher tail carriage, the Arabian is one of the very most easily recognizable horse lineages in the entire world.
Las Cafe | Logo Design | Restaurant Branding
Las Cafe logo design a tiny restaurant, style consists of a customized script font which floats over a group of luxuriant lines and also dots.
Smart Kernels | Logo Design
A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and disk management. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge in between the software program and computer hardware.
The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone with regards to what business they are in or how it relates to their specific location. However, it intimated something to the owner of the business and in quite a few cases the substance supporting a logo design is equally as important as how it brands the business it represents.
Evolv Interior Design | Logo Design | Branding
Evolv Design is a Alaska interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who plans, explores, collaborates, and oversees such projects. Interior design is a diverse occupation that consists of conceptual development, area planning, site evaluations, programming, research, communicating with the stakeholders of a project, building and construction management, and implementation of the design.
Advanced Leadership Solutions | Logo Design | Website Design
This Alaska logo design project was performed for a management coach that helps business leaders to become more successful at handling people, expectations, and productivity.
On The Fly | Logo Design | Retail Branding
With brands like Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting fans the owners of On the Fly knew the market was ready for an outdoor sporting merchant that operates as a consignment firm. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all kinds of interests, a location to sell their used products to other sports enthusiasts.
I tailored their Alaska logo design along with an illustration that garners the interest of traffic and projects an image that arouses the enthusiasm of the outdoors. With traffic that averages 45 mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and relaxed habitat.
MQ Farms | Logo Design | Branding
The MQ farms brand concept wasn’t really created for an Alaska farm it was actually developed for a products broker, and this creative logo was one of several which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to create a graphic that projects trust, financial success, and luxury.
Turning Point Foundation | Logo Design
The Turning Point Foundation was entirely open to what kind of logo design they desired, this can be a good thing or a bad thing. Good in that it provides a designer the opportunity to discover any idea that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of recognizing where exactly the target is. Thankfully, in this case, I nailed a bullseye with the 1st try.
Brewgrrs Restaurant | Logo Design | Restaurant Branding
I have created quite a lot of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking in which I worked closely with the proprietor to produce a logo which worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage which hung over their doors, and was highly visible and very easy to read from over a block away.
