Alaska Logo Design
Each and every new Alaska business person realizes that they require a logo, however few entrepreneurs entirely realize the crucial role their logo can perform in their success, or exactly why one logo design performs better than another. A company logo has a critical and sustaining impact on the growth of a business, select the correct one and it can make the door swing and cash register ring, go with the wrong one and it will be a barrier and an impediment for the longevity of a company.
The logos featured in the ImageCo portfolio help Alaska businesses prosper, they are effective in any given circumstance and the main reason they are so effective is because they all have these five traits in common.
- Simplicity: simple logos do not demand scrutiny, they can be grasped in merely a glance.
- Scalability: from labels to signboards a scalable logo design will be legible and equally emotive at any size.
- Versatility: logos which operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
- Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they represent.
- Relevance: a logo design needs to be lasting and will feel as relevant today, tomorrow, and forty years from now.
Ferry Street Coffee Company | Logo Design | Retail Branding
This start-up coffee roaster and coffeehouse were opening up in an old section of town and wanted to project a nostalgic tone without appearing as monotonous or low energy. I achieved each of the tasks by means of developing a logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.
Mid-Valley Pathology | Logo Design
Pathology is the science that analyzes the root causes and consequences of diseases, mainly the branch of medicine that works with the clinical assessment of specimens of human body cellular material for diagnostic or forensic objectives.
The Mid-Valley Pathology brand I came up with is the only instance I call to mind where I was able to incorporate a bacteria-laden microscope slide within a logo design.
Usually I attempt not to be excessively literal with a design and to a point, this design approaches the company it serves fairly literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more intriguing, more interest grabbing and a lot more unforgettable.
Cool Springz | Logo Design | Retail Branding
The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of jobs which come my way, I’ve produced dozens of logo designs for health care providers, dentists, and legal professionals but Cool Springz is without question the only trampoline park which I have ever had the opportunity to work on.
Given that the title of the company has the word springz in its name the clear choice would have been to incorporate a couple springs into the design but Cool Springz is a fun place to go and spring does not really reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more dynamic high energy feeling.
In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for promotion and marketing. I also think this is the only time that a logo I created was turned into a mascot when they had an employee costume fabricated to look exactly like my frog design.
Travel Don’t Wander | Logo Design | Website Design
Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche speciality because travel photographers don’t shoot places or things but rather reveal emotional journeys through the pictures they record. The thought behind this logo concept was to utilize negative space to reveal more than what was visible upon initial view, which I think is quintessential of almost all professional photographers in that they oftentimes tell entire stories through their photography.
It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance that can’t be revealed with just words. I attempted to do something very similar to this logo by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable Alaska logo design but also to reveal the depth of her art and in the way that she perceives the world through the lens of her camera.
Coastal Wireless | Logo Design The majority of business logo design jobs that I take on I seriously take pleasure in and the Coastal Wireless project was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A but the client, while he loved the concept, really did not care for my choice of birds. This particular man genuinely loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his hatred for this specific breed of sea bird. When I turn a concept over to a client I urge all of them to discuss it with friends and colleagues and family members as well as with individuals that they don’t actually know so as to get impartial opinions on the worthiness of a concept. Fortunately, he shared it with his family members and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original concept. Business logos are a weird animal in the design world because the people that are inclined to hire an expert to design their logo design realize how important a logo is for their company so they are much more vested in the final result. Every logo project possesses it’s share of obstacles, however the greatest obstacle is identifying that sweet spot in a design that works really well at the task it’s required to do in branding a business and also giving the customer the identity they see for themselves.
Red Panda Publishers | Logo Design
The book spine is a narrow parcel of real estate to work with, but it really is the most vital part of a published book due to the fact that it is ordinarily the primary thing a person views in the book store. Concerning a publisher, it’s the optimal opportunity they will ever get to publicize their product and get their logo design in front of the individuals that buy actual books.
This three color design is vibrant, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.
Air LA | Logo Design
Airlines come and go nevertheless it seems like that in many cases 1 of the aspects individuals tend to recall the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle air service located in LA and while I’m not certain it really “took off” their logo design didn’t ground them. The bookend A’s in their name lent itself well to conferring a feeling of flight and it was certainly a victory.
Vintage Case | Logo Design
Vintage case specialized in new cases for music instruments, that appeared to be antique cases. For this business logo design I sought to come up with a logo that provided a fluid old style feel to it and could easily be used for anything from a website to a label on brand new cases that looked like they were from another point in time.
Kujak Orthodontics | Logo Design | Sign Design
Dental logo designs can easily be one of the most challenging logo design projects considering that it appears that almost every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden professions when it comes to small business branding, if dining establishments approached their advertising in the exact same way dental practitioners do every one of their logo designs would be a picture explaining anything they served, McDonalds would likely contain an image of a potato and a cow.
I recognize the thinking behind adding an illustration of something mouth related to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.
I actually love doing dentistry business logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.
Kujak Orthodontics delivered such an opportunity and inevitably I created a layout that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this concept over to the customer the only smile that was obvious was actually the smile on Dr. Kujak’s face.
William McNally | Logo Design | Branding
The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be illustrative of the devotion that William McNally had for the residents in his city. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization wants to convey.
The McNally Foundation’s name offered a distinct opportunity to do a logo which communicated that they were about families without being openly corny about it. The objective of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to explain exactly how individuals ought to think or feel they don’t understand the goal of a logo. If people have to think about a logo design to understand what it means, it has failed, a logo needs to be instantly understood and a logo that illustrates itself won’t have the chance to be understood.
Wild Orchid Studio | Logo Design Project
Wild Orchid Studios desired a company logo which projected a spirit of peace and connection for their new hair salon. I came up with a design which did not go the obvious route of making merely a stylized orchid but rather created a logo design which implied an orchid in the formation of a swirl featured in to the letter O in the name and by putting attention on the logo design along with the figure of a hummingbird hovering above the logo design itself. The obvious path in designing a logo design is oftentimes the incorrect course and in this case, the design ended up not being about the orchid but alternately placed the importance on the emotion that they wanted to forecast to their clients.
Dazzo Arabians | Logo Design
ImageCo created an original brand design fashioned to symbolize the unique physical traits of the Arabian pedigree of equines. With a distinctive head shape and high tail carriage, the Arabian is one of the highly immediately identifiable horse lineages in the entire world.
Las Cafe | Logo Design | Restaurant Branding
Las Cafe logo layout a small restaurant, design consists of a changed script typeface which floats above a team of luxuriant lines as well as dots.
Smart Kernels | Logo Design
A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and drive managing. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection in between the software program and hardware.
The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding what business they are in or how it relates to their specific location. But it meant something to the owner of the business and in quite a few cases the significance supporting a logo is just as important as how it serves the company it stands for.
Evolv Interior Design | Logo Design | Branding
Evolv Design is a Alaska, Alaska interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, investigates, coordinates, and oversees such projects. Interior design is a diverse occupation that includes conceptual development, space planning, site examinations, programming, study, interacting with the stakeholders of a project, construction supervision, and implementation of the design.
Advanced Leadership Solutions | Logo Design | Website Design
On The Fly | Logo Design | Retail Branding
MQ Farms | Logo Design | Branding
The MQ farms custom logo design wasn’t really developed for an Alaska, Alaska regional farm it was actually devised for an investments broker, and this particular business logo was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to create a brand mark that projected trust, success, and luxury.
Turning Point Foundation | Logo Design
The Turning Point Foundation was totally open to what kind of logo design that they preferred, this can be a good thing or a bad thing. Good in that it provides a designer the freedom to explore any idea that comes to mind, bad in that it’s tricky to hit a bullseye without recognizing where exactly the target is. Luckily, in this particular instance, I struck a bullseye with the very first try.
Brewgrrs Restaurant | Logo Design | Restaurant Branding
I have designed dozens of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool project in which I worked closely with the business owner to produce a logo that worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage that hung above their doors, and was highly visible and very easy to read from over a block away.
