Alaska Logo Design
Virtually every new Alaska organization knows they need a logo, but few entrepreneurs thoroughly understand the vital role their logo will play in their becoming successful, or precisely why one logo works far better than another. A company logo has a critical and lasting influence on the growth of a company, go with the correct one and it will make the door swing and cash register ring, select the wrong one and it will be an obstacle and a hindrance for the longevity of an organization.
The logos featured in the ImageCo portfolio help Alaska businesses succeed, they are effective in any given scenario and the reason they are so effective is because they all have these five traits in common.
- Simplicity: simple logo designs do not require scrutiny, they can be grasped in just a glance.
- Scalability: from business cards to billboards a scalable logo will be legible and just as emotive at virtually any dimension.
- Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
- Suitability: they are appropriate, they are exclusive, and they are suitable for the company they stand for.
- Relevance: a company logo needs to be timeless and should feel relevant today, tomorrow, and thirty years from today.
Logo PORTFOLIO Volume 1
Ferry Street Coffee Company
This start-up coffee roaster and bistro were actually opening in an older part of the city and wished to visualize a vintage atmosphere without coming across as uninteresting or low energy. I achieved the two tasks by means of designing a symbol concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.
Mid-Valley Pathology | Logo Design Project
Pathology is the scientific discipline that researches the causes and outcomes of diseases, mainly the field of healthcare that works with the laboratory examination of specimens of body tissue for diagnostic or forensic objectives.
The Mid-Valley Pathology logo I came up with is really the sole instance I remember where I was in a position to integrate a bacteria-laden microscope slide within a logo design.
Generally I try not to be excessively literal with a concept and to a degree, this design approaches the company it represents fairly literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more intriguing, more interest grabbing and a lot more memorable.
Cool Springs | Retail Branding Project
The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of jobs which come my way, I’ve done dozens of logo designs for doctors, dental practices, and legal professionals but Cool Springz is without question the one and only trampoline park that I have ever gotten the opportunity to work on.
Given that the full name of the company has the word springz in its name the clear choice would have been to integrate a handful of springs into the design but Cool Springz is a fun destination to go and spring does not really resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more lively high energy feeling.
In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they used for promotion and marketing. I also think this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fashioned to look exactly like my frog design.
Travel Don’t Wander | Logo Design | Website Design
Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche speciality because travel photographers don’t shoot places or things but rather communicate emotional journeys by means of the images they capture. The thought behind this logo composition was to make use of negative space to communicate more than what was visible upon initial view, which I think is representative of most good photographers in that they frequently tell entire stories through their photography.
It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional resonance which can’t be communicated with just words. I tried to do something comparable to this logo design by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable Alaska logo design but also to illustrate the depth of her art and in the way that she sees the world through the lens of her camera.
Coastal Wireless | Logo Design Project The bulk of custom logo design jobs that I take on I really savor and the Coastal Wireless project was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A but the customer, even though he liked the concept, really did not care for my choice of birds. This guy really loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his scorn for this specific variety of sea bird. When I turn a design over to a client I urge all of them to talk about it with friends and family as well as with people that they don’t actually know so as to get neutral assessments on the worthiness of a design concept. Fortunately, he shared it with his whole family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original design. Custom logo designs are a weird animal in the design world given that the people that have a tendency to hire an expert to create their business logo understand how vital a logo design is for their company so they are much more invested in the final result. Every logo design job possesses it’s share of challenges, but the biggest obstacle is finding that sweet spot in a design that operates really well at the task it’s required to do in branding a company and also giving the customer the identity they see for themselves.
Red Panda Publishers | Logo Design Project
The book spine is a narrow parcel of real estate to work with, but it really is the most vital part of a published book given that it is usually the very first thing a person sees in the bookstore. With respect to a publisher, it’s the opportunity they will likely ever get to spotlight their product and get their logo design in front of the individuals that shop for actual books. This three color design is vivid, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.
Air LA | Logo Design Project
Airlines come and go but it seems that in many cases 1 of the items people usually tend to remember the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle air service situated in LA and although I’m not sure it really “took off” their business logo didn’t slow them. The bookend A’s in their title lent itself well to confering a sense of air travel and it was surely a winner.
Vintage Case | Logo Design Project
Vintage case specialized in brand new cases for musical instruments, which appeared to be antique cases. For this logo design I strove to come up with a logo that had a fluid old style feel to it and could easily be used for everything from a web site to an insignia on brand new cases that seemed like they were from a different era.
Kujak Orthodontics | Logo Design Project
Dental care logo designs can be one of the most challenging logo projects considering that it appears that each and every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden careers when it comes to company marketing, if restaurants approached their branding in the very same way dentists do every one of their company logos would be a picture explaining something they served, McDonalds would probably have a picture of a potato and a cow.
I understand the thinking behind adding an image of something mouth related to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry. I really really love doing dentist logo designs simply because it challenges me to come up with a design that implies dentistry or a specific field of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on. Kujak Orthodontics offered such an opportunity and eventually I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this design over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.
William McNally | Logo Design Project
Wild Orchid Studio | Logo Design Project
Dazzo Arabians | Logo Design Project
Las Cafe | Logo Design Project
Las Cafe logo design a small dining establishment, layout consists of a customized script font which hovers over a group of elaborate lines and dots.
Smart Kernels | Logo Design Project
A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and hard drive operations. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge in between the software program and computer hardware.
The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. However, it meant something to the owner of the company and in many cases the meaning behind a company logo is equally as important as how it brands the organization it stands for.
Evolv Interior Design | Logo Design Project
Evolv Design is a Alaska interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, researches, collaborates, and oversees such ventures. Interior design is a multifaceted occupation that involves conceptual development, area planning, location inspections, programming, analysis, communicating with the stakeholders of a project, construction management, and implementation of the design.
Advanced Leadership Solutions | Logo Design | Website Design
On The Fly | Logo Design | Retail Branding
With brand names like Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting fans the founders of On the Fly realized the market was ready for an outdoor sporting store that functions as a consignment business. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of passions, a place to market their used items to other sports enthusiasts.
I designed their Alaska business logo design using a graphic that garners the attention of vehicles and sends an image that calls to mind the enthusiasm of the outdoors. With traffic that averages forty five mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.
MQ Farms | Logo Design
The MQ farms emblem design wasn’t actually created for an Alaska area farm it was in reality devised for a commodities broker, and this particular company was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to create an identity that projects esteem, financial success, and prosperity.
Turning Point Foundation | Logo Design
The Turning Point Foundation was entirely open to what type of logo design they desired, that can be a good thing or a bad thing. Good in that it gives a designer the liberty to discover any idea that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of understanding where exactly the target is. Thankfully, in this particular instance, I hit a bullseye with the first try.
Brewgrrs Restaurant | Logo Design | Branding
